Have you ever wondered why it is that even people who desperately want to adopt healthier lifestyles don’t stick with them once their initial burst of motivation fades? This provocative webinar will discuss the surprising reasons this is true and also showcase a new science-based paradigm to motivate healthy behavior so it is maintained over time. Dr. Michelle Segar will explain why logic-based reasons for behavior change (e.g., better heath, disease prevention, etc.) keep people stuck in cycles of starting and stopping but not behavioral sustainability. Using story and science, she will describe an easy-to-adopt, novel approach to promoting health, wellness, and fitness behaviors that leading organizations are starting to adopt. Attendees will leave this webinar with a more strategic way to communicate about and promote the sustainable behavior necessary for achieving improved health and well-being.
11. “The Why”
Bagozzi, et al., (2003), J Behav Decis Mak 2003,16:273-295; Carver & Scheier, (1998) On the Self-regulation of Behavior;
Maes & Gebhardt (2000), Handbook of Self-regulation,343-368;Segar, et al., (2008) Women’s Health Issues,18,281-291.
Lutz, et al., (2008) Psychol Sport Exerc, 9, 559-575;Eccles (2005), Handbook of Competence and Motivation,105-121;
Teixeira, et al., IJBNPA (2012: 9); Sheldon & Elliot (1998) Personality and Social Psychology (24)
Not all Whys are created equal.
Reasons Motives
Goals
12. “I have
zero interest
in exercising”
“My doctor
told me
to exercise”
“I know
I should
exercise”
“Exercise
is valuable
to my
daily life”
“Exercise
feels good
to do”
Continuum of Motives
Feels
Good
I
Value
Should
Do
Outside
Pressure
No
Interest
Self-Determination Theory - Ryan & Deci (2000) American Psychologist, 55(1)
Higher Quality Motivation (FUEL)
13. “A better today”
EMOTIONAL
“A healthier tomorrow”
LOGICAL
Feels
Good
I
Value
Should
Do
Outside
Pressure
No
Interest
Higher Quality Motivation (FUEL)
19. TWO INFORMATION PROCESSING SYSTEMS
EMOTION
• Experiential
• Non-verbal
• Implicit
• “Impulsive”
• Fast (automatic)
• Effortless
Bargh, et al., (2001) JPSP, 81; Nosek, (2007) Current Directio,; Hofmann,, et. al, (2009) Health Psychology Review, 1-27.
LOGIC
• Analytic
• Verbal
• Explicit
• “Reflective”
• Slow
• Effortful
•FUTURE •NOW
20. Chang & Pham, 2013, Journal of Consumer Research, 40, 42-46
What drives
decision making
in the NOW?
21. Types of Self-Care Decisions?
• Leaving for exercise class or not.
• Picking a snack when hungry.
• At 11:30pm, deciding to stay on Facebook at or
go to sleep.
22. FEELINGS UTILITY
Chang & Pham, 2013, Journal of Consumer Research, 40, 42-46
Which has more weight, our feelings
about the outcome or it’s usefulness?
24. Feelings Trump Utility
•Feelings are information.
•The closer the outcome is to the decision,
the more that feelings trump function.
• Leaving for exercise class or not.
• Picking a snack when hungry.
• At 11:30pm, deciding to stay on Facebook at or
go to sleep.
.
Chang & Pham, 2013, Journal of Consumer Research, 40, 42-46
26. Gellert, Ziegelmann, & Schwarzer (2012) Psychology & Health,(7):816-828.
Emotional rewards
TRUMP
Logical Ones In the Elderly
27. Landro (2012) The Wall Street Journal
Experiences/Emotional Rewards
TRUMP Logical Ones
Among Chronically Ill Populations
•"Quality of life…is the most important
factor in motivating people to deal with
an illness.”
• "People aren't motivated to follow their
clinical regimen if it doesn't improve the
way they function and…manage day to
day."
Noreen Clark (1943 –2013)
Past Director
Center for Managing Chronic Disease
University of Michigan
29. “If you ask me why [I exercise], weight control
may be my first answer, followed by a desire to live
long and well….
…But that’s not what gets me out of bed before
dawn to bike to the Y ...
It’s how these activities make me feel: more
energized, more productive, more engaged, and
yes, happier -
Jane Brody (New York Times Columnist)
The New York Times (August, 2012) “Changing Our Tune on Exercise”, Interview with M.Segar
- better able to smell the roses and cope with
the inevitable frustrations of daily life.”
58. Broadens
Psychology and Physiology
• Regulates negative
emotional experiences
• Increases creativity and
flexible thinking
• Buffers depressive
symptoms
• Helps recovery from
stressors of daily life
Builds
Trajectories of Growth
• Relationships
• Resilience
• Better Health
Momentary Positive Emotions Broaden
and Build Better Health and Lives
Fredrickson, B. L. (2013), Advances in Experimental Social Psychology, 47, 1-46; Fredrickson, B. L.
(2013), American Psychologist, in press; Fredrickson & Joiner (2002). Psychological Science, 13, 172-175
60. A New Tool to Help Your Scale and
Operationalize These Evidence-based Ideas
How to Operationalize and Scale These Ideas
to Create Sustainable Change
78. Interview in Mindful Magazine (June, 2014)
At our company…..
We make sure people know that taking
care of themselves is a priority,
And that when they do that they’re
not just helping themselves but
helping our company as well.
79. Interview in Mindful Magazine (June, 2014)
At our company…..
We make sure people know that taking
care of themselves is a priority,
And that when they do that they’re
not just helping themselves but
helping our company as well.
84. "...We need this remarkable book." - Dan Pink (Drive)
"Michelle Segar has cracked the elusive code of behavior
change in health." - Jane Sarasohn-Kahn (Health care 2.0
expert)
"I'm going to buy copies of No Sweat for my entire team to
read." - Rex Wilcox (IMA Health Risk Management)
"This book is the ultimate resource for motivating others
and ourselves..” - Adam Grant (Give and Take)
“Segar shows us how to get better behavioral outcomes
with patients…” - Halley S. Faust, MD, MPH, MA (Past
President, American College of Preventive Medicine)
Available Now
MichelleSegar.com