"Saving Lincoln" Case Study: Storytelling with Hootsuite
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Recently, a team of writers launched a Twitter storytelling campaign aimed at building an audience for the Saving Lincoln film release. “With passion and innovation, we made an epic film on an indie ...
Recently, a team of writers launched a Twitter storytelling campaign aimed at building an audience for the Saving Lincoln film release. “With passion and innovation, we made an epic film on an indie budget,” boasts their write-up on the creative funding platform, Kickstarter. And, using this limited budget and the voice of one of the main characters of the film, they launched the Twitter handle @SavingLincoln to successfully build and capture the attention of thousands of moviegoers.
Learn how the writers behind @SavingLincoln, set out to break through the noise of traditional marketing campaigns and connect directly with their fan base in this case study.
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