5 SaaS Marketing Metrics to Help you Move the Needle

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As a SaaS marketer, it’s crucial you closely monitor your metrics. There are SO MANY metrics to look at, which ones should you select to review most? Which SaaS marketing metrics tell you if you’re doing a good job? These slides include 5 important SaaS marketing metrics to start with to keep a pulse on what’s working and what’s not. Learn more about SaaS marketing metrics by reading our blog post - http://blog.hooklead.com/5-saas-marketing-metrics-to-help-you-move-the-needle

Marketing

Lead Growth
● Often a free trial or demo for SaaS
● Track week-over-week, month-over-month, quarterly etc.
● Look at trending

Cost-per-lead
● Track CPL by marketing channel

Lead to Customer Conversion Rate
● Track:
○ Lead quality
○ Lead volume
● Use as basis for optimizations

Customer Acquisition Cost
● Aka “CAC”
● Overall CAC
● CAC by channel

For More Information
Read blog post “5 SaaS Marketing Metrics to Help You Move the Needle”

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