Ssb values 20140806

© Prof. Dr. Ulrich D. Holzbaur, AAUAS STZAM 06/08/2014 - 1
Planning game project
SSB VAL-U
Project
to support entrepreneurship and
socioeconomic development
via (serious/planning) games
 Development / adaption
 Deployment / roll out
 Evaluation
 Prof. Ulrich Holzbaur
 Aalen University
 Central University of Technology, Bloemfontein
 Steinbeis Transfer Centre for Applied Management, Aalen

Planning game project
SSB VAL-U
Research questions:
 How can games support entrepreneurship?
 How can games support Sustainable Development?
 How can you develop and deploy a game for a special purpose?
 Special research on:
 Experiential methods
 Education for SD
 Experience and culture
 Games for ESD

Games
teaching and experiment
 planning game,
management game,
simulation game
serious games
wargames
 Model of the real world
 Simulation & Decision
 Controlled experiment
Next, let us lower the sales
figures and measure his stress
symptoms

Planning Games
Planning Game
 Initial Conditions = Starting Position
 Decisions to be made
 Dynamics = Rule
 Conceptual Basis
 Dynamics and decision
 Didactics/ pedagogy
 Planning game is more than hard + soft – ware

Planning games
 Role based games
 Instructions based games
 Board-based and other haptic games
 Computer based games
Facts Self
Problem solving
Your role is ...
You are ....
You are responsible for
...
You will be evaluated ...
You may ...

Planning Games
 Wargames and strategic games
 The Settlers of Catan, Check, …..
 Economic Simulation Games with graphic visualization
 Beer, Zoo Tycoon, …
 Number-Based Economic Simulation Games
 TOPSIM, FondManager, ….
 Internet Based Games
 MARGA, TOPSIM, StockMarketTraining
 Management Simulations
 Project management, in-basket
 Paper and Board Simulation
 Factory, MicroEcoNomy
 Haptic games and simulation
 MicroEcoNomy, SSB, Leonardo-bridge. LEGO-tower

Games for
Sustainable Development
 Sustainable Development in a global context (Rio+10)
 Economy
 Environment
 Social
 Sustainable Development
 Economic aspect
 Creating value(s)
 Short term vs. long term
 Social + environmental aspects
 Stakeholders
 Holistic thinking
 Sustainable development
 Continuity
 Risk
 Impact

Öko² - oeko2
Game for Sustainable Development
 Board based concept 1997 - 2001
 Computer/ web based implementation 1992 - 2004
 Implementation with NWU Serious Games Group 2014 - 2016

educational games
for entrepreneurship
 Entrepreurship education
 University and school:
 Special course within the curriculum
 Embedded method within courses on special subjects
 Support for Startups and future entrepreneurs
 Facts, methods, skills
 Motivation
 Basic skills for the unemployed
 Evaluation of
 Future entrepreneurs
 Attitude, skills and knowledge
 Business plans
 Feasibilty, Risk, Strategy
 Acquisition, motivation and training
for future entrepreneurs

Planning games
match entrepreneurship skills
 Planning games provide an optimal match for the competences needed
by entrepreneurs:
 Give the potential entrepreneur the
 Facts and Knowledge
 Problem solving competence
 Social Competence and Intercultural Competence
 Personal Competence and self-esteem
 Ethical Competence
 which are needed to
 Plan: start a company and make the right decisions
 Communicate: get the money, personnell and customers
 Manage: run the company
 Control the operations and establish the management systems
 Decide optimally in routine and critical situations
 Business Simulations allow to identify misplanning and risks

Steps in
game development
 Purpose and Didactics
 Conditions for use, level, skills
 Hardware/ software/ paper/ trainer
 Modeling of real world and training situation
 Design/ Software design / Paper layout
 Implementation
 Selection for the specific purpose
 Adaptation to the learning situation
 Preparation (didactics)
 Briefing
 Game
 Debriefing
 Evaluation

Modelling:
real world and training
design and
implementation
of planning game
modeling of the real
world and of the
training situation
use of planning game
for education /training
real world
knowledge
model and
experiences
trainer/ coach
planning game
(software, text, graphics)
real world model for training
training model
real
world
trainee
real world experiences

SSB – project
VAL-U educational game system
Joint project of
 Aalen University
(Concept: Prof. Holzbaur + 2 B-Theses + 10 Projects -> 3000 hrs)
 CUT Bloemfontein
(Ownership for ZA development and deployment
Prof. Holzbaur as an extraordinary professor at faulty of management)
 Open for partners and cooperation
Integrate Education for
 Entrepreneurship
 Sustainable Development / CSR

VAL-U
Entrepreneurship education
Based on the concept of value(s)
 Economic value
 Ethical values
Education for
 Corporate Social Responsibility
VALue + yoU
 You create values
 Your value(s)

VAL-U – entrepreneurship
VALUES
value
by action
entrepreneurial
values:
strategy and society
valuing people and culture
creating value for the customer
adding monetary value
the concept of value creation

Levels
Level vaue aspect entrepreneurship contents
6 adding value to society Business plan development, forecast and
research, bringing the plan to action
5 entrepreneurial values Sustainable development, corporate social
responsibility, strategic planning, competition,
entrepreneurship
4 valuing people and culture Project management, teamwork and leadership,
networking, soft skills and culture
3 creating value for the market Marketing and sales, risk management, supply
and demand, quality and research, stakeholders
2 adding monetary value Accounting, cost analysis, interest and taxes,
investment and financing, funding
1 the concept of value creation Elementary economics: product prize and
financial gain, procurement, production and
sales

Levels
Level entrepreneurship contents basic training concept
6 Business plan development, forecast, research Business game - Board based game
5 Sustainable development, corporate social
responsibility, strategic planning, competition
Albuchmühle – Role based game
4 Project management, teamwork and leadership Leonardo – haptic game
Skills - board based game
3 Marketing and sales, risk management, supply and
demand, quality and research, stakeholders
Micro Eco Nomy - Board based game
2 Accounting, cost analysis, financing, funding Bilancia - Board based game
1 Elementary economics: product prize and financial
gain, procurement, production and sales
Micro Eco Nomy - Board based game

Levels
Level basic training concept
6 Business game - Board based game
5 Albuchmühle – Role based game
4 Leonardo, LegoTower - haptic action games
3 Micro Eco Nomy Market
2 Bilancia - Board based game
1 Micro Eco Nomy - Board based game

Level 1:
Micro Eco Nomy
 The game is based on the following materials:.
 Board (company) one for each company
 Procurement (in-store) + production + sales (out-Store) + cash
 Markets: materials + products
 Bank
 Money
 Firm accounts for each company
 Income statement and
game balance sheet for each company
 Materials that represent the production

Micro Eco Nomy
 Board based game

 Start: loan
 Buy
money
Procure
ment
SalesProduction

Micro Eco Nomy
 Produce
 Sell

 Pay
interest
plus fixed costs
money
Procure
ment
SalesProduction

Game board level 1

Board

Board
?

Micro Eco Nomy

Game board level 2:
accounting

Level 4:
Lego Tower
 The planning game:
 LEGO tower
 Project management
 Planning
 Estimation
 Implementation
 Controlling
 Magic triad
 Height
 Resources and Staff
 Time
 The project
 Adapt the Game
 Plan the Event
 Organise
 Evaluate the Event

Lego Tower
a planning game

Level 4:
Leonardo Bridge
 Integrate Engineering with Management skills

Level 4 + 5:
management skills role based games
 Number factory
 Players “produce” numbers
 Each player has different
 Information
 Role and responsibility
 Planning takes place on different levels:
 Production (to calculate the numbers)
 Organization (push-pull, R&D, )
 Communication (rules, culture)
 Albuchmühle
 Players plan the future for a mill
 Core aspects:
 Marketing
 Environmental and risk management
 Players have hidden agendas
Your role is ...
You are ....
You are responsible for ...
You will be evaluated ...
You may ...
You want to ...
You are planning to ...

VAL-U and Sustainable Development
Socioeconomic development via
 Entrepreneurhip creating employment
 Improved understanding of value creation chain
 Improved governance and value orientation
Education for sustainable development via
 Integration of ethical values into the training

Educational game development project
naming / branding
VAL-U
 VALue + yoU
 Educational game
Education for
 Sustainable development
 Six levels
SSB
Success in Small Business
 Development and deploy-
ment (rollout) project
Various
 Phases and Maturity levels
 Target groups and activities
 Outcomes and deliverables

Project role players

Work Breakdown Structure
 4-dimensional cube:
 Levels / Games
 Components (board+materials)
 Development/deployment tasks
 Application

Develop and Deploy
 For the overall concept and each level
 For each field of application
 there are several tasks
Overall
concept
Game Trainig
Materials
Train the
Trainer
Docu-
men-tation
Conceptualise and design
Adapt: pedagogy + didactics,
culture + experience + fun
special context
Desigin, produce and distribute
Champion the Implementation
Supervise and evaluate
Publish and distrubute

The Project
phase 0 initial development 2008-02 – 2013-09
M1 SSB general decision 2013-09
phase 1 further development 2013-10 – 2014-07
M2 SSB project decision 2014-07
plan for phase two 2014-07 – 2014-09
M3 SSB phase two concept 2014-08
publication SSB/values/concept 2014-08 – 2014-11
phase 2 further development and funds acquisition 2014-10 – 2015-02
M4 SSB scope, budget and funding review 2014-10
First train the trainer and test runs 2014-10
plan for phase three 2015-05*
phase 3 full development 2015/16 – 2016/18*
marketing / partnering 2015/16 – 2016/18*
phase 4 Full rollout and training, scientific documentation 2016/18*

Rollout Plan Structure
6
5
4
3
2
1

Project Team
Project Champion
Concept development
Project management
Development /deployment team members for each of the Levels
Intercultural / Organizational Culture
Education, Pedagogy
Service Learning

Ssb values 20140806

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