What is LinkedIn? Why Should you use LinkedIn? LinkedIn Overview Interview Tips

1. LAND YOUR NEXT JOB WITH SOCIAL
MEDIA
By Holly Solomon

2. Agenda
•What is LinkedIn?
•Why Should you use LinkedIn?
•LinkedIn Overview
•Interview Tips
LAND YOUR NEXT JOB WITH SOCIAL MEDIA: LINKEDIN
Tweet comments today to:@expandsocially#socialmediawithholly

3. What percentage of employers use social
media as a way to research potential job
candidates?
A. 25%
B. 53%
C. 17%
D. 80%
TRIVIA

4. WHAT IS LINKEDIN
• Largest Professional Network on the Internet
• Supports 160+M users in 200+ countries
• 69% of Fortune 100 companies use
• 107M unique visitors
• 150+ Industries
• 2+ Members signup/second

5. WHY USE LINKEDIN?
• Research capabilities
• No contact info needed
• You can follow updates on prospect companies
• Search for opportunities- job alerts
• Turn your application into an interview
• Your profile comes up in top search of google search on name
• Recruiters/Companies use this tool to find candidates
• Companies get indirect reference info from your LinkedIn profile
• Get advice from peers in the industry
• Send messages in bulk
• Increase your creditability/brand
• Keep up with your friends and understand what they do

6. LINKEDIN PROFILE TOP TO DO LIST
• Go through Cheat Sheet for settings
• Add Photo (Even if you think it will work against you)
• Make sure you have skills listed (endorsements)
• Put your email somewhere on profile
• Create a saved job search alert
• Review your network in prospect companies
• Find a recruiter at prospect companies
• Put status updates out there regularly
• Use tags to manage your contacts
• Join relevant local groups

7. ADDING CONNECTIONS
• Use email tool to invite people you know
• Add all of your emails- never delete
• Personalize your invites
• Reviewing people you know

8. KEY TO JOINING GROUPS
• Reviewing Groups that are local to you
• Using keywords
• What groups are recruiters in?
• Following discussions in groups
• Jobs posted in groups- discussions vs. job postings

9. ADDING SKILLS/ENDORSEMENTS

10. SEARCH/SAVING JOBS & FOLLOWING COMPANIES
• Searches: Saved / New Searches on Jobs & People
• Follow prospect companies for updates and research
• Who do you know at target company?
• Finding recruiter contacts
• Using your mobile LinkedIn app to get connected to your
contacts

11. OTHER TIPS
• Commit to a weekly if not daily LinkedIn review
• Use internet to gather contact info and research target companies
• Connect.data.com
• Meetup.com
• Job search agents at indeed.com
• Customize your resume for each position your apply to
• Know your pitch- practice it- 90 second overview
• Be prepared- do your research on people/companies
• Track your applications
• Know how to share the right strength and weakness
• Be prepared to answer the question, “How much money are you
looking for?”

12. Holly Solomon
Expand Socially
(614)440-7988
holly@expandsocially.com
www.expandsocially.com
QUESTIONS?