WALKATHON 2010

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First of its kind in INDIA

Establishing walkathon as a BRAND PROPERTY to be held on annual basis

It is an out of the Box Event Property with a potential to become a cultural icon.

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  • Animation for the matrix….dissolve out in transition and show WALKATHON – HI REACH HI INVOLVEMENT
  • Prepare a brief on Celebrated Walkathons
  • Prepare a brief on Celebrated Walkathons
  • For Government Agencies
  • For Government Agencies
  • For Government Agencies
  • For Government Agencies
  • For Government Agencies
  • For Government Agencies
  • For Government Agencies
  • WALKATHON 2010

    1. 1. WALKATHON Presented by:
    2. 2. A WALK THAT CHANGED THE FATE OF A NATION <ul><li>One walk that changed the course of Indian Independence Movement </li></ul><ul><li>It was the first act of organized opposition to British rule after Purna Swaraj, the declaration of independence by the Indian National Congress. When Gandhi broke the salt laws in Dandi at the conclusion of the march on April 6, 1930, it sparked large scale acts of civil disobedience against the British Rule Salt Law by millions of Indians </li></ul>DANDI WALK
    3. 3. WALKATHON-The Concept <ul><li>A walkathon ( walk-a-thon ), walking marathon or sponsored walk for a predetermined distance or course. </li></ul><ul><li>The module is ideal for mobilizing </li></ul><ul><li>broad-based community </li></ul><ul><li>participation and as a result </li></ul><ul><li>Walkathons usually target </li></ul><ul><li>participants from a wide </li></ul><ul><li>range of ages and </li></ul><ul><li>economic backgrounds . </li></ul><ul><li>SOME CELEBRATED WALKATHONS: Jimmy Fund Walkathon , AIDS WALK (US) </li></ul>WALKATHON – Hi Reach + Hi Involvement
    4. 4. CELEBRATING THRU WALKATHON <ul><li>The Walk would inculcate in society and be used as a platform to communicate </li></ul><ul><li>the following: </li></ul><ul><li>Treat walking as conscious initiative rather than a necessity </li></ul><ul><li>Change in attitude – healthy to walk </li></ul><ul><li>Environment Concern </li></ul><ul><li>Endorsing a Cause </li></ul><ul><li>Background Theme (socio cultural) e.g. Donate Blood, Save Lives </li></ul><ul><li>Entertainment Value </li></ul><ul><li>Extension </li></ul><ul><li>Online communities – Facebook / Orkut </li></ul><ul><li>Theme Song complete with music video to be put On Air broadcasts </li></ul>
    5. 5. THE USP <ul><li>First of its kind in INDIA </li></ul><ul><li>Establishing walkathon as a BRAND PROPERTY to be held on annual basis </li></ul><ul><li>An Out of the Box Event Property with a potential to become a cultural icon of </li></ul><ul><li>the city e.g. Independence Rock Festival, Mumbai Marathon, Prithvi Festival, </li></ul><ul><li>Banganga Music Festival etc. </li></ul><ul><li>Opportunity to connect with masses - community based event , open for all </li></ul>
    6. 6. THE EVENT <ul><li>Cities: Mumbai & New Delhi </li></ul><ul><li>Dates: 21 st February , 2010 Mumbai 8:00 AM </li></ul><ul><li>28 th February, 2010 Delhi 9:00 AM </li></ul>
    7. 7. EVENT ROUTE <ul><li>EXECUTION </li></ul><ul><li>MUMBAI </li></ul><ul><li>Route: Bandra Kurla Complex to Bandra Fort via Bandra Reclamation </li></ul><ul><li>DELHI </li></ul><ul><li>Route: Chanakyapuri to Safdarjung & return to Chanakyapuri </li></ul><ul><li>Modes: Normal Walk, Corporate Walk, Celebrity Walk </li></ul><ul><li>(10 km) (Relay 10 km) (5 km) </li></ul><ul><li>Participation (expected footfalls): 50,000 + per city </li></ul>
    8. 8. PRO ROUTE MAP -Mumbai Start Point – Bandra Kurla Complex End Point – Bandra Fort Circuit Length – 10 kms approx
    9. 9. PRO ROUTE MAP - Delhi <ul><li>Route: </li></ul><ul><li>Chanakyapuri to Safdarganj </li></ul><ul><li>Enclave and back </li></ul><ul><li>Circuit Length </li></ul><ul><li>10 kms approx </li></ul>
    10. 10. Participating Celebrities in Mumbai <ul><li>Salman Khan </li></ul><ul><li>Arbaaz Khan </li></ul><ul><li>Sohail Khan </li></ul><ul><li>Priety Zinta </li></ul><ul><li>Suniel Shetty </li></ul><ul><li>Mahesh Bhatt </li></ul><ul><li>Neil Mukesh </li></ul><ul><li>Abhishek Kapoor </li></ul><ul><li>Kapil Dev </li></ul><ul><li>Vinod Kambli </li></ul><ul><li>Abhay Deol </li></ul><ul><li>Paresh Rawal </li></ul><ul><li>Anupam Kher </li></ul><ul><li>Juhi Chawla </li></ul><ul><li>Harman Baweja </li></ul><ul><li>Pritish Nandy </li></ul><ul><li>Arjun Rampal </li></ul><ul><li>Minisha Lamba </li></ul><ul><li>Madhavan </li></ul><ul><li>Javed Jaffrey </li></ul><ul><li>Aftab Shivadani </li></ul><ul><li>Neha Dhupia </li></ul><ul><li>Rajeev Khandelwal </li></ul><ul><li>Rahul Bose </li></ul><ul><li>Anupama Verma </li></ul><ul><li>Kunal Kohli </li></ul><ul><li>Mahesh Manjrekar </li></ul><ul><li>Sanjay Manjrekar </li></ul><ul><li>Pritam </li></ul><ul><li>Sanjay Gupta </li></ul><ul><li>Shewta Tiwari </li></ul><ul><li>Dia Mirza </li></ul><ul><li>Mandira Bedi </li></ul><ul><li>Megna Naidu </li></ul><ul><li>Sheetal Mallar </li></ul><ul><li>Rajpal Yadav </li></ul><ul><li>Raju Srivastava </li></ul><ul><li>Shushma Reddy </li></ul><ul><li>Irfaan Khan </li></ul><ul><li>Tanushree Dutta </li></ul><ul><li>Ravi Kissan </li></ul><ul><li>Gary Lawyer </li></ul><ul><li>Sapana Bhavnani </li></ul><ul><li>Anuj Saxena </li></ul><ul><li>Anup Jalota </li></ul><ul><li>Shreyas Talpade </li></ul><ul><li>Ria Sen </li></ul><ul><li>Sunidhi Chohan </li></ul>……… ..Are Just A Few…The List Will Grow Further……
    11. 11. Participating Celebrities in Delhi <ul><li>Shivani Kashyap </li></ul><ul><li>Rohit Bal </li></ul><ul><li>Silviya </li></ul><ul><li>Shweta Nanda </li></ul><ul><li>Karishma Kapoor + 1 </li></ul><ul><li>Plash Sen </li></ul><ul><li>J.J. Balaya </li></ul><ul><li>Malini Ramani </li></ul><ul><li>Virendra Shewyag </li></ul><ul><li>Ritu Beri </li></ul><ul><li>Rina Dhaka </li></ul><ul><li>Sumit Verma </li></ul><ul><li>Ragvendra Singh Rathod </li></ul><ul><li>Daler Mehendi </li></ul><ul><li>Mika </li></ul><ul><li>Shankar Sahani </li></ul><ul><li>Nafisa Ali </li></ul><ul><li>Abhinav Bindra </li></ul><ul><li>Jaspal Rana </li></ul><ul><li>Kapil Dev </li></ul><ul><li>Madan Lal </li></ul><ul><li>Ajay Jadeja </li></ul><ul><li>Yuvraj Singh </li></ul>Are Just A Few…The List Will Grow Further…….
    12. 12. <ul><li>High Impact and PR value </li></ul><ul><li>Wide Reach – </li></ul><ul><li>Cuts Thru age groups across economic stratas </li></ul><ul><li>Multiple Connect Points – </li></ul><ul><li>Print Media </li></ul><ul><li>Television </li></ul><ul><li>Radio </li></ul><ul><li>Dedicated Online Portal </li></ul><ul><li>Outdoor </li></ul><ul><li>Merchandize including T-Shirts (To Be Printed By you) </li></ul>IMPACT VALUE FOR YOUR BRAND * refer media plan for details
    13. 13. <ul><li>Comprehensive Brand Activation Plans </li></ul><ul><li>Associating with BARISTA , thereby ensuring the use of all its outlets in Mumbai & New Delhi for customized Branding & Activation </li></ul><ul><li>Opportunity to connect you brand with a cause </li></ul><ul><li>Health / well being etc. </li></ul><ul><li>In this case being associated with an International Organization of the stature of The RED CROSS </li></ul><ul><li>Well coordinated Pre Event and Post Event </li></ul><ul><li>Plans </li></ul><ul><li>Press Conference, Media Release (Electronic & Print) would carry your branding </li></ul><ul><li>Post Event Function would carry your branding </li></ul>IMPACT VALUE FOR YOUR BRAND On-Ground
    14. 14. IMPACT VALUE FOR YOUR BRAND On-Ground & Print <ul><ul><li>Signages </li></ul></ul><ul><ul><li>Of your brand at strategic locations at all Pre Event, Post Event & at the Walkathon </li></ul></ul><ul><ul><li>Tickets/ Invitations </li></ul></ul><ul><ul><li>Name & Logo of your brand featured on all Tickets and Invitations </li></ul></ul><ul><ul><li>Promotional Materials </li></ul></ul><ul><ul><li>Your brand will have an opportunity to distribute promotional material through gift bags at event as per your requirements </li></ul></ul><ul><ul><li>Welcome Centre </li></ul></ul><ul><ul><li>At all Pre, Post & Event would carry your branding & be at a visibly prominent location </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Your name & logo branding on our Walkathon site </li></ul></ul>
    15. 15. BACK DROPS & BANNERS <ul><li>Name & Logo of your Brand </li></ul><ul><li>Backdrop </li></ul><ul><li>50 Banners On Route ( Size : 8*3 Ft) </li></ul><ul><li>Rights and Entitlements In Venue </li></ul><ul><li>8 Perimeter Boards during Walkathon (To be provided by you) </li></ul><ul><li>One enclosure at the Venue to be named after your brand </li></ul><ul><li>Your Name & Logo on Entry and Exit Gate. </li></ul><ul><li>Your brand celebrity may be used for promotion activities at the event </li></ul><ul><li>Your brand could display your Idea Shop at the Venue </li></ul>
    16. 16. MEDIA PLAN 30 30 30 2700 90 20 09:00-17:00 Sat-Sun RODP Star Majha 30 30 30 2700 90 20 09:00-17:00 Sat-Sun RODP   20 20 20 1800 60 20 07:00-10:00 Mon-Fri RODP   30 40 50 3600 120 20 18:00-24:00 Mon-Sun RODP Star News 30 30 30 2700 90 20 09:00-17:00 Sat-Sun RODP   20 20 20 1800 60 20 07:00-10:00 Mon-Fri RODP   30 40 50 3600 120 20 18:00-24:00 Mon-Sun RODP Star News WK 3 WK 2 WK 1 FCT SPOT DUR TIME DAY   CHANNEL T.V 2  1 2 Color 225 2 Daily Delhi Amar Ujala 1/ 2 2/2   0 / 2 Color 225 2 Daily Mumbai Mumbai Mirror / Mid Day 2 2  2 Color 225 2 Daily Del,Mum HT WK 3 WK 2 WK 1 Type Size No of Ins Frequency Editions Publication Print
    17. 17. MEDIA PLAN <ul><ul><li>OUTDOOR </li></ul></ul><ul><li>Hoardings 15 nos in each city </li></ul><ul><li>OUT OF HOME </li></ul><ul><li>50 nos. leading Corporate Hubs & Sites in both cities would run 40 spots per day for a period of 10 days before the event dates. </li></ul>8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 120 20 1700-2200 Mon-Fri 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 60 20 1100-1700 Mon-Fri 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 120 20 0700-1100 Mon-Fri 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 120 20 1700-2200 Mon-Fri 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 60 20 1100-1700 Mon-Fri 8 8 8 8 8 8 8 8 8 8 8 8 8 8 8 120 20 0700-1100 Mon-Fri Fri Thu Wed Tue Mon Fri Thu Wed Tue Mon Fri Thu Wed Tue Mon Total Spots Dur-Secs Time Band Day FM Radio Duration: 30 Sec on Big FM for 3 Weeks Mumbai & Delhi
    18. 18. PARTICIPATION FORMAT <ul><li>- Registration forms to be circulated through kiosks at </li></ul><ul><li>Barista outlets </li></ul><ul><li>- On spot registration at the event </li></ul><ul><li>- Registration on official portal, through Sms via our </li></ul><ul><li>Telecom partner </li></ul>
    19. 19. ITENARY <ul><li>Pre-Event Press Conference & Media Release </li></ul><ul><li>Opening Ceremony </li></ul><ul><li>Curtain Raiser and Flag Off by Lezhim Dancers, Nasik Band prior to the flag off </li></ul><ul><li>Event – ‘ Walkathon ’ </li></ul><ul><li>Auction for Charity </li></ul><ul><li>Closing Ceremony – Live Performances </li></ul><ul><li>Post-Event Media Releases </li></ul>
    20. 20. POST EVENT CELEBRATION <ul><li>A glittering close shall be seen in each city via a Post Event Celebration, to be held at a 5 Star Banquet. </li></ul><ul><li>Performances in both cities would be by Sunidhi Chouhan, Shibani Kashyap, Taufiq Qureshi, </li></ul><ul><li>Euphoria, Agnee & Indi-Rock Band Alfaaz. </li></ul>
    21. 21. CHARITY PARTNER <ul><ul><li>WALKATHON-RED CROSS COMING TOGETHER </li></ul></ul><ul><ul><li>Walkathon would host a Charity Auction Event as a Post Event activity in order to raise a sizable amount to be donated to the Red Cross. </li></ul></ul><ul><ul><li>All Celebs involved in this drive would auction a favourite personal item of theirs. The proceeds accrued from the auction would be donated on the spot to the Red Cross. </li></ul></ul>
    22. 22. Sponsorship Options <ul><li>Main Sponsor – 3.75 cr </li></ul><ul><li>(Benefits Break-Down On Request) </li></ul><ul><li>Associate Sponsor – 2.5 cr </li></ul><ul><li>Two Associate Sponsors </li></ul><ul><li>(Benefits Break-Down On Request) </li></ul><ul><li>Co-Sponsor – 1.50 cr </li></ul><ul><li>Three Co-Sponsors </li></ul><ul><li>(Benefits Break-Down On Request) </li></ul><ul><li>This Sponsorship applicable for one City. </li></ul>
    23. 23. PRIZE MONEY INR 5 Lacs 2 nd Runners Up INR 7.5 Lacs 1 st Runners Up Winner INR 10 Lacs
    24. 24. <ul><li>THANKS </li></ul>

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