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HigherEd Visual Campaigns on Facebook and Instagram

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Visual campaigns are very effective way to engage with your audience.

Visual campaigns are very effective way to engage with your audience.

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  • 1. Higher Ed Visual Campaigns on Facebook and Instagram Slide 1 Higher Ed Visual Campaigns on Facebook and Instagram
  • 2. Higher Ed Visual Campaigns on Facebook and Instagram Slide 2 1) Visual Campaigns 2) The Power of Instagram 3) Diversify your Online Presence with Multiple Accounts 4) Power to the People 5) Don’t Forget About Facebook 6) Use Your Content in New and Unique Ways Overview Source: Higher Education Marketing – Higher Ed Visual Campaigns on Facebook and Instagram
  • 3. Higher Ed Visual Campaigns on Facebook and Instagram Slide 3  In case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to engage with your audience these days.  Whether it’s the ridiculous virality of small and easily digestible videos on Vine or Instagram, the fact that Facebook is now integrating automatically playing videos into your newsfeed, or the rabid sharing of viral photos and memes on every social network available to us – we are living in an increasingly visual world.  A 2012 study by Hubspot found that posts on Facebook with images garnered 54% more likes and a whopping 104% more comments than those that didn’t.  It’s no secret that images are much more engaging than words, but how do you leverage that engagement for your university’s marketing campaigns? 1. Visual Campaigns Source: Higher Education Marketing – Higher Ed Visual Campaigns on Facebook and Instagram
  • 4. Higher Ed Visual Campaigns on Facebook and Instagram Slide 4  Because of the rising trend of mobile browsing, having dedicated Instagram accounts for your university is a great way to engage with students.  Since students are relying more and more on their mobile devices and eschewing traditional computer-based browsing, putting more time and energy into mobile-focused platforms like Instagram is becoming much more important.  Iconosquare, formerly Statigr.am, is a web-based management tool for Instagram and in addition to providing great analytics about how your content is being viewed and shared it also helps you to better manage the creation and sharing of content with a ton of great features. 2. The Power of Instagram Source: Higher Education Marketing – Higher Ed Visual Campaigns on Facebook and Instagram
  • 5. Higher Ed Visual Campaigns on Facebook and Instagram Slide 5  While it’s commonplace to have a main Instagram account for you institution, the rising trend is specialized Instagram accounts for specific parts of your university.  Whether it’s sharing sports photos on your university’s athletics Instagram account or debate videos on the student council Instagram page, people like photos and videos tailored to their interests.  Dalhousie University not only has a main Instagram account for their university, but has several specialized accounts for specific purposes.  Their Dal Residence Instagram account features pictures of residence staff and students, and curates real-life depictions of residence life. 3. Diversify your Online Presence with Multiple Accounts Source: Higher Education Marketing – Higher Ed Visual Campaigns on Facebook and Instagram
  • 6. Higher Ed Visual Campaigns on Facebook and Instagram Slide 6  Getting your students involved is not only a great way to get new and exciting content, but to give them a sense of belonging with regards to your school.  Letting users take part in your social media presence not only makes it more authentic, it makes it much more diverse as well.  Brock University encourages their staff, faculty and students to share university related photos on Instagram and use the #BrockU hashtag.  They even facilitate the creation of new content by encouraging students and staff to submit university related social media accounts to them that they think should be included in the university’s list, and helping them to start official university-endorsed social media accounts. 4. Power to the People Source: Higher Education Marketing – Higher Ed Visual Campaigns on Facebook and Instagram
  • 7. Higher Ed Visual Campaigns on Facebook and Instagram Slide 7  The majority of content that engages people on Facebook these days is either images or video, with Facebook going so far as to integrate auto-playing videos into peoples’ news feeds.  While it’s important to be sharing images on a regular basis, just sharing content for the sake of it isn’t going to help engage people as much as good quality content that’s focused on a particular subject  Facebook updated its newsfeed algorithm this year to show less text-only posts and more “link-share” posts from Pages.  They noted that these posts get more engagement than by sharing links embedded in status updates and they provide a more visual and compelling experience for people seeing them in their feeds. 5. Don’t Forget About Facebook Source: Higher Education Marketing – Higher Ed Visual Campaigns on Facebook and Instagram
  • 8. Higher Ed Visual Campaigns on Facebook and Instagram Slide 8  Because Facebook now lets pages highlight specific posts – making them take up more real-estate on your page – highlight image-rich content to capture students’ attention.  Not only is it a great idea to promote an art-centric event by showcasing it with beautiful images, but because it’s larger and more visual than the other posts on the page, more people will react to it.  However, you should be careful to limit your use of highlighted posts, because if the majority of your posts look like this, they’re not going to stand out as sharply. It’s a great way to use the content of your already existing posts in a new setting!  Always be sure to include a link on the photos you share on Facebook – even if it’s simply to your university’s website – because leaving out links is a missed opportunity when it comes to traffic.  You could be directing more people to landing pages for specific programs or your request information page by sharing engaging and inspiring images with links. 6. Use Your Content in New and Unique Ways Source: Higher Education Marketing – Higher Ed Visual Campaigns on Facebook and Instagram
  • 9. Higher Ed Visual Campaigns on Facebook and Instagram Slide 9 Questions? 1.514.312.3968 info@higher-education-marketing.com Visit our Website: Higher Education Marketing FOLLOW US ON FACEBOOK FOLLOW US ON LINKEDIN FOLLOW US ON TWITTER FOLLOW US ON PINTEREST FOLLOW US ON GOOGLE+

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