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A study of indian wrist watch industry and marketing strategy of titan watches
1.
2.
Updated personality
3.
4.
Neglecting original customers
5.
Losing credibility for
the brand
6.
7.
a) Fastrack
8.
b) Sonata
9.
c) Raga
10.
d) Nebula
11.
e) Others, please
specify…………………………….
12.
Since how many
months / years have you been using Titan watch?
13.
Why do you
prefer Titan brand?
14.
a) Attractive designs,
15.
b) Reasonable price
16.
c) Brand image
17.
d) Good quality
18.
Do you remember
the original tagline of Titan watches? If yes, please mention.
19.
Have you seen
the advertisement of Titan watches?
20.
a) Yesb) No
21.
In which media
have you seen the advertisement?
22.
a) TV
23.
b) Newspaper
24.
c) Magazines
25.
d) Hoardings
26.
e) Radio
27.
Who is the
brand ambassador of Titan watches?
28.
Are you aware
of the new tagline of Titan?
29.
How do you
rate the new designs of Titan?
30.
a) Poor
31.
b) Average
32.
c) Above Average
33.
d) Good
34.
e) Excellent
35.
Have you seen
the new campaign of Titan?
36.
a) Yesb) No
37.
Do you think
the new advertisement is effective in inspiring consumers to have a new look everyday and be more in lives?
38.
a) Not
at all effective
39.
b) Effective
40.
c) Highly effective
41.
How do you
rate Titan’s exclusive showrooms with respect to the following:
42.
(1–Poor, 2-Average, 3-Above
Average, 4-Good, 5-Excellent)
43.
Ambience-
44.
Sales personnel-
45.
After sales service-
46.
Display of watches-
47.
Overall showroom-
48.
13. What suggestions
would you like to give to improve Titan’s brand image among customers?