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A marketing project on bling telecom pvt. ltd.,

A marketing project on bling telecom pvt. ltd.,



A marketing project on bling telecom pvt. ltd.,

A marketing project on bling telecom pvt. ltd.,



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    A marketing project on bling telecom pvt. ltd., A marketing project on bling telecom pvt. ltd., Document Transcript

    • Projectsformba.blogspot.com GAUAHATI UNIVERSITY A Training Report submitted in partial fulfillment of the requirements for the award of the Degree of the Master Of Business Administration (Industry Integrated), Gauhati University ON BLING TELECOM PVT. LTD.Under Organization Guidance Of: Under Institution Guidance Of: Prepared And Submitted By: Harikishan Institute of Management Studies 1
    • Projectsformba.blogspot.com HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES (HIMS) RR-19, Mianwali Nagar, Near Peera Garhi Chowk, New Delhi-110087 Certificate I …………………………………… certify that the project report entitled "Bling Telecom Pvt.Ltd.” submitted in partial fulfillment of the requirement of “Bachelor of Business Master”course of the Guahati University GWAHATI, New Delhi.This is also certified that this project is done by me as original work and it has not beensubmitted or published anywhere else for any other purpose.Student’s Name 2
    • Projectsformba.blogspot.com Student declaration I hereby declare that the project report conducted at BLING TELECOM PVT. LTD. Under the guidance of Submitted in partial fulfillment for the Requirements for the award of the degree of MASTERS OF BUSINESS ADMINISTRATION INDUSTRY INTEGRATED (Sales & Marketing) To GAUHATI UNIVERSITY,GAUHATIIs my original work & the same has not been submitted for the award any other degree or the other titlesPlace:Date : 3
    • Projectsformba.blogspot.com TABLE OF CONTENTCONTENTS Page No.CHAPTER -1 Introduction 61.1 Introduction of telecommunication 71.1.1 Origin Indian Telecommunication 101.1.2 Cellular mobile 111.1.3 Growth & present status of Industry 121.1.4GSM& CDMA 141.1.5Player in India 151.1.6 future of telecom 25CHAPTER -2 Introductions of Company 282.1 Bling mobile 292.2 Growth & development 302.3 Present status 322.4 Functional department342.5Product & service 352.6market profile 38CHAPTER -3 Discussion on training 393.1Work profile 403.2Responsibility 403.3Live Experience 41CHAPTER -4 Research Problem 424.1Statement of problem 434.2Analys data & interpretation 454.3Summury of finding 56CHAPTER -5 Summary, Recommendation, Conclusion 575.1 Summary of learning 585.2 conclusion & Recommendation 59CHAPTER -6 Appendix 61CHAPTER -7Bibliography 66 4
    • Projectsformba.blogspot.com ACKNOWLEDGEMENTI would like to take this opportunity to thank ………… are the Director of Harikishan institute ofManagement Studies, New Delhi, & ………….. Training officer of Bling Telecom PVT.LTD.who has been guiding force for my Project Report on “BLING TLECOME PVT. LTD.I am also very thankful to all of my teachers and friends for their support and encouragement infinding out the appropriate material for this Project Report, without their thankless support andefforts, making this report would have been impossible for me.I am also thankful to Dr. ……………. are the Placement coordinator Harikishan institute ofManagement Studies, New Delhi, for providing me the required facilities in the department. 5
    • Projectsformba.blogspot.com Chapter -1 INTRODUCTION 6
    • Projectsformba.blogspot.com INTRODUCTION OF TELECOMMUNICATION:Telecommunication is one of the fastest growing service industries in the world. While theaccent of growth is one the value added service, such as e-mail, cellular phones etc in thedeveloped countries. This sector a crucial role in spurring growth, especially industrial andservice, in any economy.Multinational companies are investing in developing countries because of huge latest demand.Telephone penetration has reached saturation levels in the developed world. Telecommunicationhistorically has been a state initiated and controlled sector in all countries. The last two decadeshas witnessed a restricting of the entire sector across the globe, in terms of privatization andcompetition. Opening up of economics and privatization in the developing countries hastriggered influx of foreign capital and technology.Telecom density is only 2 per 100, which is less than that of China (4.5 per 100) and the worldaverage (10 per 100). Cellular penetration is also low at 0.1% compared to China (1.1%) andMalyasia (2%). To improve penetration will imply an investment of over Rs. 600 billion in next5 years.The industry had received the Telecom Policy of 1994 with enthusiasm. It was hoped thatthiswould usher in a new era in the telecom Sector. Unfortunately, delays in implementation andresulting confusion have derailed the same. The initial enthusiastic responses to building havegiven way to litigation and subsequent delays. Out of the 22 circles made available to the privatesector for basic telecom service, only 2 are operational after 5 years.Despite all the delays, India has managed to take steps towards privatization and introduction ofcompetition in basic telecom services. The government has announced a new telecom policy,which clarifies the future role of Department of Telecommunication.The new ISP policy will promote the use of internet. All this aims to promote investment in thetelecom sector. The sector will undergo a dramatic transformation in the next 3-5 years.The building process was also adversely affected by Himachal futuristic which submitted bids ofRs. 850 Bn for 9 licenses leading in an impasse. The solution formulated by the policy makers tocopies number of licenses per company ostensibly, to avoid competition also led to confusion. 7
    • Projectsformba.blogspot.comThe bids were made on optimistic demand estimates, which have not yet materialized. This hasresulted in most of the companies facing cash losses. Most of the Indian partners do not have thestrength to withstand long genestations and selling out to their foreign collaborators. The newtelecom policy has addressed this issue also.A number of MNCs set up joint ventures for manufacture of telecom equipment in the last 3years. The capacity builds up outstripped demand from the service providers. Due to resourcecrunch, DOT (the dominant single buyer) delayed placing orders. This resulted in an adverseimpact on the bottom-line. A shake out local players (including some PSUs) who aretechnologically not competitive is bound to happen. Origin of Indian Telecommunications:Started in 1851 when the first operational land lines were laid by the government near Calcutta(seat of British power). Telephone services were introduced in India in 1881. In 1883 telephoneservices were merged with the postal system. Indian Radio Telegraph Company (IRT) wasformed in 1923. After independence in 1947, all the foreign telecommunication companies werenationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by thegovernments Ministry of Communications.Telecom sector was considered as a strategic service and the government considered it best tobring under states control. The first wind of reforms in telecommunications sector began to flowin 1980s when the private sector was allowed in telecommunications equipment manufacturing.In 1985,Department of Telecommunications (DOT) was established. It was an exclusiveprovider of domestic and long distance service that would be its own regulator (separate from thepostal system). In 1986, two wholly government-owned companies were created: the VideshSanchar Nigam Limited (VSNL) for international telecommunications and MahanagarTelephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s,telecommunications sector benefited from the general opening up of the economy. Also,examples of telecom revolution in many other countries, which resulted in better quality of 8
    • Projectsformba.blogspot.comservice and lower tariffs, led Indian policy makers to initiate a change process finally resulting inopening up of telecom services sector for the private sector. National Telecom Policy (NTP)1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunicationssector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formedto act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policywas adopted in1999 and cellular services were also launched in the same year.Telecommunication sector in India can be divided into two segments: Fixed Service Provider(FSPs), and Cellular Services. Fixed line services consist of basic services, national or domesticlong distance and international long distance services. The state operators (BSNL and MTNL),account for almost 90 per cent of revenues from basic services. Private sector services arepresently available in selective urban areas, and collectively account for less than 5 per cent ofsubscriptions. However, private services focus on the business/corporate sector, and offerreliable, high- end services, such as leased lines, ISDN, closed user group andvideoconferencing.Cellular services can be further divided into two categories: Global System for MobileCommunications (GSM) and Code Division Multiple Access (CDMA). The GSM sector isdominated by Airtel, Vodfone-Essar, and Idea Cellular, while the CDMA sector is dominated byReliance and Tata Indicom. Opening up of international and domestic long distance telephonyservices are the major growth drivers for cellular industry. Cellular operators get substantialrevenue from these services, and compensate them for reduction in tariffs on airtime, whichalong with rental was the main source of revenue. The reduction in tariffs for airtime, nationallong distance, international long distance, and handset prices has driven demand. 9
    • Projectsformba.blogspot.com REGULATORY BODY TRAI (TELECOM REGULATORY AUTHORITY OF INDIA)The Telecom Regulatory Authority of India or TRAI (established 1997) is the independentregulator established by the Government of India to regulate the telecommunications business inIndia. The TRAI, which draws regulatory power fromthe TRAI Act of 1997 (Amended 2000), isresponsible for:Notwithstanding anything contained in the Indian Telegraph Act,1885,the functions of theAuthority shall be to-(a) Make recommendations, on a request from the licensor, on the following matters, namely:(i) need and timing for introduction of new service provider;(ii) terms and conditions of license to a service provider;(iii) revocation of license for non-compliance of terms and conditions of license:(iv)measures to facilitate competition and promote efficiency in the operation oftelecommunication services so as to facilitate growth in such services.(v) technological improvements in the services provided by the service providers.(vi) type of equipment to be used by the service providers after inspection of equipment used inthe network.(vii)measures for the development of telecommunication technology and any other matterrelatable to telecommunication industry in general;(viii) efficient management of available spectrum;(b) Discharge the following functions, namely:-(i) ensure compliance of terms and conditions of license; 10
    • Projectsformba.blogspot.com(ii) notwithstanding anything contained in the terms and conditions of the license granted beforethe commencement of the Telecom Regulatory Authority (Amendment) Ordinance,2000, fix theterms and conditions of inter-connectivity between the service providers;(iii) ensure technical compatibility and effective inter-connection between different serviceproviders.(iv) regulate arrangement amongst service providers of sharing their revenue derived fromproviding telecommunication services;(v) lay down the standards of quality of service to be provided by the service providers andensure he quality of service and conduct the periodical survey of such service provided by theservice providers so as to protect interest of the consumers of telecommunication services;(vi) lay down and ensure the time period for providing local and long distance circuits oftelecommunication between different service providers;(vii) maintain register of interconnect agreements and of all such other matters as may beprovided in the regulations;(viii) keep register maintained under clause (viii) open for inspection to any member of publicon payment of such fee and compliance of such other requirement as may be provided in theregulations;(ix) ensure effective compliance of universal service obligations;Cellular/Mobile phone:The Cellular telephone(commonly "mobile phone" or "cell phone" or "hand phone") is a long-range, portable electronic device used for mobile communication. In addition to the standardvoice function of a telephone, current mobile phones can support many additional services suchas SMS for text messaging, email, packet switching for access to the Internet, and MMS forsending and receiving photos and video. Most current mobile phones connect to a cellularnetwork of base stations (cell sites), which is in turn interconnected to the public switched 11
    • Projectsformba.blogspot.comtelephone network (PSTN) (the exception is satellite phones. Cellular telephone is also definedas a type of short-wave analog or digital telecommunication in which a subscriber has a wirelessconnection from a mobile telephone to a relatively nearby transmitter. The transmitters span ofcoverage is called a cell. Generally, cellular telephone service is available in urban areas andalong major highways. As the cellular telephone user moves from one cell or area of coverage toanother, the telephone is effectively passed on to the local cell transmitter. A cellular telephone isnot to be confused with a cordless telephone (which is simply a phone with a very short wirelessconnection to a local phone outlet). A newer service similar to cellular is personalcommunications services (PCS).The Global Cellular Mobile Industry:The global mobile phone industry is based on many different manufacturers and operators. Theindustry is based on advanced technology and many of the manufacturers are operating indifferent industries, where they use their technological skills, distribution network, marketknowledge and brand name. Four large manufacturers of mobile phones are today dominatingthe global mobile phone industry; Nokia, Sony Ericson, Samsung and Motorola. In addition tothese companies there are many manufacturers that operate globally and locally. GROWTH & PRESENT TELECOM SECTOR IN INDIA:The telecom industry is one of the fastest growing industries in India. India has nearly 200million telephone lines, 12
    • Projectsformba.blogspot.commaking it the third largest network in the world after China and USA, with a growth rate of 45%.Indian telecom industry has the highest growth rate in the world. A record 5.9 Million newmobile phone subscribers were drawn by the Telecom sector in India in the month of August2006, according to the COAI (Cellular Operators Associationof India).India, which is seeing over 8 million wireless subscribers being added every month (8.62 millionin May 2008), is the fastest growing telephone market in the world. No wonder the whole worldhas set its eyes on India, a glimpse of which can seenfrom the recent acquisition of Hutch by Vodafone and consolidation phase which has just begun.The government has reiterated the target of 500 million telecom subscribers and 20 millionbroadband connections by 2010. Undoubtedly, the Indian telecom industry is at an inflexionpoint and everyone wants to have a slice of this lucrative market, given the under-penetratedmarket and untapped potential. From a monopolistic market in 1995 to more than10 mobileservice in India,‘Modi Telstra’ in Calcutta. However, the call operators now… India has come a long way TheAugust of 1995 saw the launch of the first rate structure; with an outgoing call rate of Rs.16 aminute, incoming call rate of Rs.8 a minute and cell phones costing around Rs.15,000 were theprime reasons why the cellular communication did not get the desired popularity. The New 13
    • Projectsformba.blogspot.comTelecom Policy in 1999 introduced several consumer-friendly initiatives. Only after the entry ofprivate operators like Bharti Airtel, Hutch, Reliance, Tata, BPL, Idea, etc. who created acompetitive market which further reduced operational costs, did the upward trend in the numberof mobile subscribers started. The tariffs have come down substantially with Indian Mobileratesbeing the lowest in the world. The number of wireless subscribers rose from 16 million in 2003to 317 million at the end of May 2008. With this, India has become one of the fastest growingmobile markets in the world. Already, The Indian market leader, Bharti Airtel has alreadycrossed the 50 million customer mark to become one of the world’s top 10 operators and hasbecome the fastest private telecom company in the world to achieve this milestoneGSM vs. CDMAGSM and CDMA are the two main competing network technologies deployed by cellular serviceprovider’s world over. GSM (Global System for Mobile Communications) originated in Europein 1990. The GSM Association is an international organization founded in 1987, dedicated todeveloping, providing and overseeing the worldwide wireless standard of GSM.While CDMA (Code Division Multiple Access) is a proprietary standard designed by QualcommInc in United States and has been the dominant network standard for North America and parts ofAsia. It became an international standard in 1995.However now, GSM networks have penetrated the United States and the CDMA networks havespread in other parts of the world. People of both the camps claim that their architecture issuperior to the other. 14
    • Projectsformba.blogspot.com The Key players in the Telecom Market in India 1. Nokia 2. Motorola 3. Samsung 4. LG 5. Sony Ericsson 6. FLY 7. Micromax 8. MovilNokiaIn 1865, an engineer named Fredrik Idestam established a wood-pulp mill and startedmanufacturing paper in southern Finland near the banks of a river. Those were the days whenthere was a strong demand for paper in the industry, the company’s sales achieved its high-stakesand Nokia grew faster and faster. The Nokia exported paper to Russia first and then to the UnitedKingdom and France. The Nokia factory employed a fairly large workforce and a smallcommunity grew around it. In southern Finland a community called Nokia still exists on theriverbank of Emäkoski. Finnish Rubber Works, a manufacturer a Rubber goods, impressed withthe hydroelectrcity produced by the Nokia wood-pulp (from river Emäkoski), merged up andstarted selling goods under the brand name on Nokia. After World War II, it acquired a majorpart of the Finnish Cable Works shares. The Finnish Cable Works had grown quickly due to theincreasing need for power transmission and telegraph and telephone networks in the World WarII.Gradually the ownership of the Rubber Works and the Cable Works companies consolidated. In1967, all the 3 companies merged-up to form the Nokia Group. The Electronics Department 15
    • Projectsformba.blogspot.comgenerated 3 % of the Group’s net salesand provided work for 460 people in 1967, when theNokia Group was formed. In the beginning of 1970, the telephone exchanges consisted ofelectro-mechanical analog switches. Soon Nokia successfully developed the digital switch(Nokia DX 200) thereby replacing the prior electro mechanical analog switch. The Nokia DX200 was embedded with high-level computer language as well as Intel microprocessors which inturn allowed computer controlled telephone exchanges to be on the top and which is till date thebasisfor Nokia’s network infrastructure.Introduction of mobile network began enabling the Nokia production to invent the NordicMobile Telephony(NMT), the world’s very first multinational cellular network in 1981.The NMT was later on introduced in other countries. Very soon Global System for MobileCommunication (GSM), a digital mobile telephony, was launched and Nokia started thedevelopment of GSM phones. Beginning of the 1990 brought about an economic recession inFinland. (Rumour has it that Nokia was offered to the Swedish telecom company Ericsson duringthis time which was refused) Due to this Nokia increased its sale of GSM phones that wasenormous. This was the main reason for Nokia to not only be one of the largest but also the mostimportant companies in Finland. As per the sources, in August 1997, Nokia supplied GSMsystems to 59 operators in 31 countries. Slowly and steadily, Nokia became a large televisionmanufacturer and also the largest information technology company in the Nordic countries.During the economic recession the Nokia was committed to telecommunications. The 2100series of the production was so successful that inspite of its goal to sell 500,000 units, itmarvellously sold 20 million. Presently, Nokia is the number 1 production in digitaltechnologies, it invests 8.5% of net. sales in research and development. Also has its annual NokiaGame.Enter to Global System CommunicationNokia Corporation (Nokia), a Finland based company incorporated in 1967, is the leadingmanufacturer of mobile devices and mobile networks in the world. Over the years, Nokia hasevolved from a pulp, rubber and cables manufacturing company to a major manufacturer ofwireless devices and networks. Nokia offers a wide range of mobile devices with experiences in 16
    • Projectsformba.blogspot.commusic, navigation, video, television, imaging, games and business mobility. It also providesequipment, solutions and services for network operators, service providers and corporations. Thecompany offers its products in 150 countries across the world. It is headquartered in Espoo,Finland and employs about 68,500 people.The company recorded revenues of E41, 121 million during the fiscal year ended December2006, and an increase of 20.3% over 2005. The operating profit of the company was E5, 488million during fiscal year 2006, an increase of 18.3% over 2005. The net profit was E4, 306million in fiscal year 2006, an increase of 19.1% over 2005.Nokia Corporation manufactures mobile devices principally based on global system for mobilecommunications, code division multiple access (CDMA), and wideband CDMA (WCDMA)technologies. The company operates in three divisions: Multimedia, Enterprise Solutions, andNetworks. The Multimedia division focuses on bringing connected mobile multimedia toconsumers in the form of advanced mobile devices, including 3G WCDMA mobile devices andsolutions. The Enterprise Solutions division enables businesses and institutions to extend theiruse of mobility from mobile devices for voice and basic data to secure mobile access, content,and applications. Its solutions include business-optimized mobile devices for end users, aportfolio of Internet portfolio network perimeter security gateways, and mobile connectivityofferings. The Networks division provides network infrastructure, communications, andnetworks service platforms and professional services to operators and service providers. NokiaCorporation is based in Espoo, Finland.MotorolaMOTOROLA Electronics a wholly owned subsidiary of MOTOROLA Electronics wasestablished in January, 2003 after clearance from the Foreign Investment PromotionBoard(FIPB). The trend of beating industry norms started with the fastest ever nationwide launchby MOTOROLA in a period of 4 and 5 months with the commencement of operations in May2003.MOTOROLA set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in2004, with an investment of Rs 500 Crores. During the year 2001, MOTOROLA also 17
    • Projectsformba.blogspot.comcommenced the home production for its eco-friendly Refrigerators and established its assemblyline for its PC Monitors at its Greater Noida manufacturing unit.The Greater Noida manufacturing unit line has been designed with the latest technologies at parwith international standards at Korea and is one of the most Eco-friendly units amongst allMOTOROLA manufacturing plants in the world. The year 2001 witnessed MOTOROLAbecoming the fastest growing company in the consumer electronics, home appliances andcomputer peripherals industry.The company had till the month of October 2001 achieved a cumulative turnover of Rs 5000Crores in India since its inception in 2003 , making it the fastest ever Rs 5000 Crores clocked byany company in the Indian consumer electronics and home appliances industry. Having achievedthis milestone, MOTOROLA achieved another benchmark with the first ever sales of One LakhACs (Windows and Splits) in a calendar year. MOTOROLA is poised to surpass its turnovertarget of Rs. 2700 Crores this year and clock a turnover of Rs. 3000 Crores.This year, MOTOROLA has emerged as the leader in Colour Televisions, Semi AutomaticWashing Machines, Air Conditioners, Frost-Free Refrigerators and Microwaves Ovens. InColour Televisions having set the sales target of one million units of Color Televisions for 2002,MOTOROLA has already achieved the one million mark in the month ahead of its target.MOTOROLA Electronics India is the fastest growing company in the consumer electronics,home appliances and computer peripherals industry today.MOTOROLA Electronics is continually providing superior technology products & value formoney to over 50 lacs households in India. 18
    • Projectsformba.blogspot.comSamsungThe Samsung Group is the worlds largest conglomerate. It is South Koreas largest chaebol andcomposed of numerous international businesses, all united under the Samsung brand, includingSamsung Electronics, the worlds largest electronics company, Samsung Heavy Industries, one ofthe worlds largest shipbuilders and Samsung Engineering & Construction, a major globalconstruction company. These three multinationals form the core of Samsung Group and reflectits name - the meaning of the Korean word Samsung is "tristar" or "three stars".The Samsung brand is the best known South Korean brand in the world and in 2005, Samsungovertook Japanese rival Sony as the worlds leading consumer electronics brand and became partof the top twenty global brands overall. It is also the leader in many domestic industries, such asthe financial, chemical, retail and entertainment industries. Samsungs strong influence in SouthKorea is visible throughout the nation, and is sometimes called the Republic of Samsung. The1990s saw Samsung rise as an international corporation. Not only did it acquire a number ofbusinesses abroad, but also began leading the way in certain electronic components. Samsungsconstruction branch was awarded a contract to build one of thetwo Petronas Towers in Malaysia,Taipei 101 in Taiwan and the Burj Dubai in United Arab Emirates (founded by Callum Cuirtis),which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired theSungkyunkwan University foundation. In 1993 and in order to change the strategy from theimitating cost-leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor,sold off ten of Samsung Groups subsidiaries, downsized the company, and merged otheroperations to concentrate on three industries: electronics, engineering, and chemicals (SamsungElectronics).Samsung is the worlds largest manufacturer of Televisions and various other consumerelectronics.Samsung is the worlds second largest mobile phone maker.Compared to other major Koreancompanies, Samsung survived the Asian financial crisis of 1997-98 relatively unharmed.However, Samsung Motor Co, a $5 billion venture was sold to Renault at a significant loss. Mostimportantly, Samsung Electronics (SEC) was officially spun-off from the Samsung Group and 19
    • Projectsformba.blogspot.comhas since come to dominate the group and the worldwide semiconductor business, evensurpassing worldwide leader Intel in investments for the 2005 fiscal year. Samsungs brandstrength has greatly improved in the last few years.Samsung became the largest producer of memory chips in the world in 1992- Samsung, theworlds second-largest chipmaker after Intel, see Worldwide Top 20 Semiconductor MarketShare Ranking Year by Year.[10]. In 1995, it built its first liquid-crystal display screen. Tenyears later, Samsung grew to be the worlds largest manufacturer of liquid-crystal display panels.Sony, which had not invested in LCDs, contacted Samsung to cooperate. In 2006, S-LCD wasestablished as a joint venture between Samsung and Sony in order to provide a stable supply ofLCD panels for both manufacturers. S-LCD is owned by Samsung and Sony 51% to 49%respectively and operates its factories and facilities in Tangjung, South Korea. In 2008, Samsungbecame the largest mobile phone maker in the United States and 2nd largest mobile phone makerin the World.LGThe LG Group is South Koreas third largest chaebol and is a multinational conglomerate thatproduces electronics, mobile phones, and petrochemical products and operates subsidiaries likeLG Electronics, LG Telecom, Zenith Electronics and LG Chem in over 80 countries.LG Groupfounder Koo In Hwoi established Lak Hui Chemical Industrial Corp. in 1947. As the companyexpanded its plastics business, it established GoldStar Co., Ltd., (currently LG Electronics Inc.)in 1958.In 1959, Goldstar produced Koreas first radio. Many consumer electronics were soldunder the brand name GoldStar, while some other household products (not available outsideSouth Korea) were sold under the brand name of Lucky. The Lucky brand was famous for itshygiene products line such as soaps and Hi-Ti laundry detergents, but most associated with itsLucky and Perioe toothpaste.In 1995, it was renamed "LG", the abbreviation of "LuckyGoldStar". More recently, the company associates its tagline "Lifes Good", with the lettersLG.Since2001, LG has two joint ventures with Royal Philips Electronics: LG Philips Displayand LG.Philips LCD. LG has entered into a joint venture with Nortel Networks and has created 20
    • Projectsformba.blogspot.comLG-Nortel Co. Ltd.LG also has a joint venture with Hitachi, Hitachi-LG Data Storage, whichmanufactures optical data storage products like DVD-ROM drives, CD writers, etc. LG acquiredAmerican television manufacturing company Zenith in 1999.LG Electronics is the worlds second biggest maker of Televisions and third biggest marker ofLCD TVs and Mobile Phones. With headquarters in the LG Twin Towers on Yeouido, Seoul,LG Electronics is the flagship company of LG Group, one of the worlds largest Conglomerate.The company has75 subsidiaries worldwide that design and manufacture televisions, homeappliances, and telecommunications devices. LG Electronics owns Zenith Electronics andcontrols 37.9 percent of LG Display. By 2005, LG was a Top100 global brand and in 2006, LGrecorded a brand growth of 14%.Now the worlds largest plasma panel manufacturer, its affiliate,LG Display, isone of the largest manufacturers of liquid crystal displays. Also in 2006, thecompanys mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing thecompanys image of the maker of thick 3G phones. It now focuses on the design and marketingof phones such as the LG Shine, the LG Glimmer and LG Prada (KE850). As a result, thecompany was picked as "The Design Team of the Year" by the Red Dot Design Award in2006~2007 and is often called the "New Apple" in theindustry and online communities. In 2006, its net income was $226 million, on total revenues of$24.7 billion. The company was originally established in 1958 as GoldStar, producing radios,TVs, refrigerators washing machines, and air conditioners. The LG Group was a merger of twoKorean companies, Lucky and GoldStar, from which the abbreviationof LG was derived. Thecurrent "Lifes Good" slogan is a backronym. Before the corporate name change to LG,household products were sold under the brand name of Lucky, while electronic products weresold under the brand name of GoldStar . The GoldStar brand is still perceived as a discountbrand.In 1995, GoldStar was renamed LG Electronics, and acquired Zenith Electronics of theUnited States. LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to supplypolysilicon to LG Electronics for production of solar cells. In 2008, LG took its first dive into thesolar-panel manufacturing pool, as it announced a preliminary deal to form a joint venture withConergy. Under the deal, set to be completed by years end, LG would acquire a 75 percent stakein Conergys Frankfurt solar-panel plant Mobile communications LG Electronics is the worldsthird largest handset maker. 21
    • Projectsformba.blogspot.comSony EricsonCorporate structureSony Ericsson Mobile Communications is a global provider of mobile multimedia devices,including feature-rich phones, accessories and PC cards. The products combine powerfultechnology with innovative applications for mobile imaging, music, communications andentertainment. The net result is that Sony Ericsson is an enticing brand that creates compellingbusiness opportunities for mobile operators and desirable, fun products for end users.Sony Ericsson Mobile Communications was established in 2001 by telecommunications leaderEricsson and consumer electronics powerhouse Sony Corporation. The company is ownedequally by Ericsson and Sony and announced its first joint products in March 2002. SonyEricsson products have universal appeal and are different in the key areas of imaging, music,design and applications. The company has launched products that make best use of the majormobile communications technologies, such as the 2G and 3G platforms, while enhancing itsofferings to entry level markets. Sony Ericsson undertakes product research, design anddevelopment, manufacturing, marketing, sales, distribution and customer services.Global management is based in London, and R&D is in Sweden, UK, France, Netherlands, India,Japan, China and the US. The management team is led by President Hideki Komiyama, a formersenior executive of Sony Europe and one of the key players in the growth of Sony in Europe; andExecutive Vice-President and Head of Sales Anders Runevad, the former President EricssonBrazil.Industry accoladesAs new products are introduced to end user acclaim, existing products continue to receiveaccolades and Sony Ericsson is today accepted as a world leader in design andinnovation. Theglobally acclaimed T610 and later generations of the company’s product portfolio frequentlywin awards. The GSM Association voted the V800 as Best 3G Handset for 2004, a fully-featured 22
    • Projectsformba.blogspot.comphone made for Vodafone with the full range of mobile entertainment features and multi-directional camera, and the K750i received the TIPA Award 2005/2006 for ‘Best MobileImaging Device’, chosen by 31 leading European photography/imagining magazines and judgedon quality, performance and value for money. In February 2007 the GSM Association presentedSony Ericsson with the ‘Best 3GSM Mobile Handset’ award for the K800 Cyber-shot phone.Innovation in partnershipSony Ericsson strives to be a cutting edge provider of applications, forging partnerships withdevelopers and content providers. Strategic agreement with partners such as Sony BMG is oneway in which the company is bringing the best and latest in entertainment content to its users.Sony Ericsson has also activated a global sponsorship deal with the Women’s TennisAssociation Tour, which was renamed the Sony Ericsson WTA Tour in January 2005. The six-year title sponsorship is an unprecedented opportunity for Sony Ericsson to offer tennis fans newways to experience the game through mobile technology, connectivity and content. In the mobilegaming market Sony Ericsson took the lead in 2004, being the first to launch Java 3D-enabledhandsets, and is forging ahead to bring 3D gaming to a wider audience.FLYFly Mobile Limited brings you the best value in mobile phones.All our phones look great, haveall the latest features and are high quality - but most of all, are fantastic value.Every Fly phone ispacked with up to the minute features, including camera, video camera, music player withmemory card and Bluetooth to store and share your tunes, and many boast touch screentechnology.Each one is rigorously tested to make sure that it works really well, keeping you in touch viaboth voice and text.Most importantly, each one is brought to you at the best possible price, soyou can enjoy the latest technology without having to pay through the nose.Established in 2006,Fly Mobile Limited has built a reputation for offering feature rich mobile. 23
    • Projectsformba.blogspot.comMicromaxBack in 1991, Micromax made a humble beginning and today prides itself in being the leader inWireless Telecommunication in the country.With a futuristic vision and on exhaustive R&D,Micromax has successfully generated innovative technologies that revolutionized the telecomsector.Micromax, is a pioneer in creating life-enhancing mobile phone solutions and wirelesstechnologies that cater to the increasingly sophisticated needs of mobile users around the world.Driven by aspirations and passion for the telecom world, Micromax is geared up to bringparadigm and groundbreaking mobile solutions incorporating the latest in cutting edgetechnologyInfused and equipped from nearly two decades of expertise and continuous research,we steadfast tly strive to remain at the forefront in terms of both design and technologicaladvancement.We are dedicated to deliver the latest in breath taking technologies to you in the most quickestand Xtreme forms.Movil mobileBLING TELECOM PRIVATE LIMITED. is a design house of mid and high-end mobilehandsets for Indian market. The Company designs and sells mobile handsets based primarily onglobal system for mobile communications (GSM) & code division multiple access (CDMA)technologies. The Company operates its business primarily in major towns of India. Its productshave been sold under the brand name ”MOVIL”. The Company develops, produces andmarkets a range of mobile handsets with focus on differentiated & designer products which suitethe customer needs. 24
    • Projectsformba.blogspot.com Future of the telecom industry in IndiaGrowthThe total revenue in the telecom service sector was Rs. 86,720 crore in2005-06 as against Rs. 71,674 crore in 2004-2005, registering a growth of21%. The total investment in the telecom servicessector reached Rs. 200,660 crore in 2005-06, up from Rs. 178,831 crore in the previous fiscal.Telecommunication is the lifeline of the rapidly growing Information Technology industry.Internet subscriber base has risen to 6.94 million in2005- 2006. Out of this 1.35 million werebroadband connections. More than a billion people use the internet globally.The value added services (VAS) market within the mobile industry in India has the potential togrow from $500 million in 2006 to a whopping $10 billion by 2009 (Music, games to drivemobile VAS growth)THE KEY PLAYERS IN THE TELECOM MARKET IN INDIACellular Service provider: 1. Airtel 2. Vodafone 3. BSNL 4. Spice 5. Idea 6. Reliance CDMA 7. Reliance GSM 8. Tata indicom 9. Tata Docomo 10. Aircel 11. MTNL 12. MTS 13. Uninor 25
    • Projectsformba.blogspot.comSubscribersWireless subscribers crosses 200 million markTele density reaches 21.20%India has become the second largest wireless network given the exceptional growth in Mobilesubscribers in India. According to latest release by TRAI (Telecom Regulatory authority ofIndia), the total wireless subscribers base stood at 261.09 million at the end of March 2008,compared to255 million subscribers . A total of 10.16 million wireless subscribers have beenadded in the month of March 2008 as against 8.53 million wireless subscribers added in themonth of February 2008. Another landmark that March saw was reaching a total telephoneconnections to 300 million (wireline+wireless). The overall tele-density is pegged at 26.22% atthe end of March 2008 as against 25.31% in February 2008. The total number of telephonesubscribers has reached 241.02 million at the end of August 2007 as compared to 232.87 millionin July 2007. The overall teledensity has increased to 21.20% in August 2007 as compared to20.52% in July 2007. In the wireless segment, 8.31 million subscribers have been added inAugust 2007 while8.06 million subscribers were added in July 2007. The total wirelesssubscribers (GSM, CDMA & WLL (F)) base reaches 201.29 million at the end of August 2007.India is huge market and none of service providers can dare to ignore its potential. That’s whyIndian mobile service provider industry is growing leap and bounce for the last decade.This journery of 1 million to 50 million will keep it pace until each citizen in india will have hisown mobile. Industry has many phases in its growth. Now mobile doesn’t mean a only a mediumof communication. Services providers are now willing to provide varies facilities likeentertainment (music, video etc.) and even banking also. We can say that business istransforming in e-commerce to m-commerce (mobile-commerce). In short we can say drasticchange has came in the industry along with expanding its base in subscribers, they are keepingeye not only to offer new facilities but also to be the first to provide it. 26
    • Projectsformba.blogspot.com 27
    • Projectsformba.blogspot.com Chapter -2 PROFILE OF THEORGANIGATION 28
    • Projectsformba.blogspot.com Origin of the Bling Telecom PVT LTD.BLING TELECOM PRIVATE LIMITED. is a design house of mid and high-end mobilehandsets for Indian market. The Company designs and sells mobile handsets based primarily onglobal system for mobile communications (GSM) & code division multiple access (CDMA)technologies. The Company operates its business primarily in major towns of India. Its productshave been sold under the brand name ”MOVIL”. The Company develops, produces and marketsa range of mobile handsets with focus on differentiated & designer products which suite thecustomer needs.The Company’s in-house handset development & design teams are based in its two research anddevelopment centres in India and China. The Company’s Indian research centre focuses ondeveloping higher-end and differentiated products, while it’s China based research centreconcentrates on developing designer handsets targeted at the mid-range and economy marketsbased on existing technologies. The Company’s in-house research and development teamsdeveloped a number of handset designs and certain technologies used in producing its handsets,such as mobile phone application software, product interfaces including baseband designs. It alsosources certain software and hardware designs used in producing its handsets from third-partydesigners to complement its in-house development 29
    • Projectsformba.blogspot.com Name:GiselleMonterio[Brazilianmodel]Birth:Date:1990StarSign::sagittarivsEyeColour:::BrownHeight:::59.5”Profession:: Modelling & ActingGrowth & development of the organization:Bling Telecom to foray into mobile handset market; to launch 25 modelsmarket in the country, Bling Telecom today said it will foray into the market withlaunching 25 models, under the Movil brand name, by next fiscal and expects to sell over1.5 million units by March 2011.The company will have a wide range of designer phones in the mid and high end segment tocater to both GSM and CDMA technologies. 30
    • Projectsformba.blogspot.comThe new company is registered under the name BLING TELECOM & brand name of MOVIL  Our key differentiator is to bring very high Design content in Low End & Mid End segment both in GSM & CDMA  We plan a high voltage presence in the shop by recruiting and training over 10,000  high skilled promoters  Vendors in china are being locked in through a JV mechanism  A team of designers have already been employed in China & Korea  The group is going to move ahead with Huge relationships in the distribution network, Modern Trade & top 3000 ( MBO)shops of the country where it will distribute phones directly cutting out cost involved with 2 layers of distributions  The company plans to rope in LARA DUTTA as brand. 31
    • Projectsformba.blogspot.com Present status of the organizationBling Telecom Private Limited has tie up with Top Vendors on JV basis which allows BTPL toproduce designs based on the PCBA starting from Low End to Mid Segment & the High End.BTPL has adopted a unique go to market strategy with a two layer distribution & key RetailManagement in 9 major cities of the country The company sells its products primarily to regional& states distributors who resell the products to end customers through their own micro and subdistributor network. In the first phase the company’s distribution network includes 76 direct and123 sub/micro distributors, service over 4000 top retailers in the country apart from thesecompany plans to recruit over 2500 In-Shop Promoters on the company payrolls to createdifferentiation at the retail points.BTPL plans to launch the co-branded designer products in both GSM and CDMA space with theleading telecom service providers of the country. 32
    • Projectsformba.blogspot.comThe total market of the mobile are movil sales the 60000 per month .This is 1.6 %of total martet. 33
    • Projectsformba.blogspot.com Functional Department of organizationManagement Team - IndiaRajiv KhannaFounder employee of Xerox in India.Ex.M.D of Mahindra & MahindraFounder & CEO – Fly mobilesChairman – BLING TelecomVIVEK SRIVASTAVVP - OperationsWorked in some of the biggest MNC’s like Samsung Mobile, Osram (Siemens) etc. He washeading Meridian (fly Mobile) Indian Operations .Mandeep ChaggarHead Products – GSM & CDMAWorked with Leading Mobile Brand Motorola His Last assignment was Meridian(FlyMobile )Where he has given stylish, Feature Rich & Designer products.Vaibhav KapoorHead – DistributionWorked with leading mobile brands like Motorola , his last assignment was with Meridian(flyMobile ) as a Head NorthVishal ParikhHead – Operator Business 34
    • Projectsformba.blogspot.comWorked with leading operators like Reliance, Airtel , Vodafone. His last assignment was withMeridian Mobile as Head – Operator Business BOARD OF DIRECTORS: 1. MR.RAJU RAMACHANDRAN : SR.CONSTITUTIONAL ADVOCATE – SUPREME COURT 2. Dr. ANIL SARDANA : M.D. TATA TELECOM 3. MR. SYED SAFAWI : Ex. Executive Director – AIRTEL 4. MR.RAJIV AGARWAL : MERCHANT BANKER 5. MR. RIKKO SAKAGUCHI : EX.VICE PRESIDENT – SONY ERRICSON OPERATIONS INDIA 6 MR. PANKAJ MAHENDROO : National President cellular operators Association of India 35
    • Projectsformba.blogspot.comProduct &Service profile of the organizationProduct  Comprehensive roadmap in all critical mobile phone segments  In-house Product Development, Design and Manufacturing facilities  Work with leading ODM/ OEM/ EMS / Design houses to get access to latest products, designs and technologies  Quick turnaround times and faster time to market  Flexibility to manufacture to specific customer requirements  Dual Branding Phones  Lamborghini Movil & other Competitors in market Movil Micromax Fly Nokia 36
    • Projectsformba.blogspot.com Model Name IQ100 X114 DS100 E71 Dealer Price 2789 1824 1700 18900 SIM Capacity GSM+GSM GSM+GSM GSM+GSM GSM Categories Bar Bar Bar Bar Battery Capacity Li-ion 1500 mAh Li-ion 1000 mAh Li-ion 1000 mAh Li-Ion 1500 mAh Band Dual Band Dual Band Dual Band Dual Band Dimension 111x62x12.9mm 102x45x13mm 102x45x13mm 114x57x10mm Standby Time 40hrs 220hrs 220hrs 410hrs Talk Time 10hrs 6hrs 6hrs 10hrs 30min Phonebook 500 300 300 Unlimited Color Display 2.2’’TFT 65K CSTN 65K CSTN 16mTFT Screen Size 2.2" 1.5" 1.5" 2.36 inches Screen Resolution 128x128 pixels 128x128 pixels 128x128 pixels 320x240 pixels Card Slot T-Flash T-Flash T-Flash Micro SD upto8GB FM Radio Yes Yes Yes Yes FM Recording Yes Yes Yes No GPRS Yes Yes Yes Class32,100kbps GPRS Yes Yes Yes Yes Speaker Phone Yes Yes Yes Yes Mp3 Ringtones Yes Yes Yes Yes Speaker Phone Yes Yes Yes Yes Mp3 Ringtones Yes Yes Yes Yes Hindi Language Yes No Yes NoAnswering machin. Yes No No No Market profile of the organization Bling Telecom Private Limited has tie up with Top Vendors on JV basis which allows BTPL to produce designs based on the PCBA starting from Low End to Mid Segment & the High End. 37
    • Projectsformba.blogspot.comBTPL has adopted a unique go to market strategy with a two layer distribution & key RetailManagement in 9 major cities of the country The company sells its products primarily to regional& states distributors who resell the products to end customers through their own micro and subdistributor network. In the first phase the company’s distribution network includes 76 direct and123 sub/micro distributors, service over 4000 top retailers in the country apart from thesecompany plans to recruit over 2500 In-Shop Promoters on the company payrolls to createdifferentiation at the retail points.The Company’s in-house handset development & design teams are based in its two research anddevelopment centres in India and China. The Company’s Indian research centre focuses ondeveloping higher-end and differentiated products, while it’s China based research centreconcentrates on developing designer handsets targeted at the mid-range and economy marketsbased on existing technologies. The Company’s in-house research and development teamsdeveloped a number of handset designs and certain technologies used in producing its handsets,such as mobile phone application software, product interfaces including baseband designs. It alsosources certain software and hardware designs used in producing its handsets from third-partydesigners to complement its in-house development capabilities.market in the country, Bling Telecom today said it will foray into the market with launching 25models, under the Movil brand name, by next fiscal and expects to sell over 1.5 million units byMarch 2011. 38
    • Projectsformba.blogspot.com Chapter-3 Discussion on the Trainin Work profileRolePOSITION 39
    • Projectsformba.blogspot.com  Promoter of the companyDEPARTMENT  Wholesaler And RetailerESSENTIAL FUNCTION  To handle the customer related to handset and the connection of Tata IndicomREPORTING  To sales ManagerResponsibilityHandling the customer.It is different from a traditional job description because it focuses an employee on the several jobresults that answer the question: What are the customer need & about the Product .Provided information about mobile handset.I provided the information about the movil & with it other product like the nokia, sony, LG,Motorola FLY ,LAVA,MICROMIX etc. I c convince the customer for the movil mobile.Feed back of customer.I take the feed back the customer about product , service & self service.Live ExperienceThe movil are the new product in market so the people are not aware the product, I providedinformation about the product and prices compairing to competitors. 40
    • Projectsformba.blogspot.comComes to know the view of customer about the product and services of the company and how tosatisfy the customer.The result, reaction and observation of the public.Learned about the different situation of the customer about the product.How to handle thecustomer and their behavior about the product. 41
    • Projectsformba.blogspot.com Chapter-4 Research Problem Statement of research problemResearch Objectives.The scope of the study is to get the first hand knowledge about the buying behavior of consumerstowards different brands of mobile handsets. The scope is restricted to study the factors affecting 42
    • Projectsformba.blogspot.comthe preference of consumers while choosing a mobile handset. This is done to avoid perceptualbias and for providing objectivity to the study.Research DesignDecision regarding what, when, where, how much, by what mean, concerning an enquiry,constitute a research design. In this study the research design is of exploratory type.SAMPLING TECHNIQUE.In the survey the non probability convenience sampling is followed.SAMPLE SIZE.The sample size of a statistical sample is the number of repeated measurement that constitutes it.It is typically denoted n, and is a non-negative integer. This refers to the number of items to beselected from universe to constitute a sample. The survey has been conducted on sample size of250.Research Method.DATA DESIGNIn nature of data, it was both primary and secondary.PRIMARY DATAPrimary data is one which is collected first time and original in nature. This can be donein following ways:  Observation 43
    • Projectsformba.blogspot.com  Personal interview  Telephone  QuestionnaireIn the survey, the data was collected through questionnaires which had opened ended andmultiple choice questions.SECONDARY DATAThe data which is already collected by someone else. This was collected through journals,magazines, newspaper and internet.Analysis data Interpretations.Q-1 Sex ratio of the respondents 44
    • Projectsformba.blogspot.comTable Number - 1 Particulars Number %age Male 139 55.6 Female 111 44.4Interpretation:The graphical representation of the table shows that out of the 250 Respondents, 139 were maleand 111 were female.Q.2- occupation of the Respondents’ Family Table Number – 2Particulars Number %age 45
    • Projectsformba.blogspot.comService 109 43.6Professional 34 13.6Business 76 30.4Other 31 12.4InterpretationThe graphical representation of the table shows that out of the 250 respondents, 109 respondentsbelong to the service family, 76 were from business, 34 were from the professional and 31 werefrom the others family.Q- 3 Income level of the respondents familyTable Number- 3Particulars Number %ageLess than 15,000 101 40.415,001-25,000 61 24.425,001-35,000 52 20.8 46
    • Projectsformba.blogspot.com35001 & above 36 14.4InterpretationThe graphical representation of the table shows that out of the 250 respondents, 101 respondentswere from the family whose income is less than 15,000, 61 respondents were from the familywhose income is between the 15,001 – 25,000, 52 respondents were from the family whoseincome is between 25,001- 35,000 and rest were from the family whose income is above 35,001.Q.4-You have a mobile phone . Table No. 4Yes /no No of respondents %Yes 145 90No 5 10Total 150 100 47
    • Projectsformba.blogspot.comInterpretation:The graphical representation shows that out of the 150 respondents, 145 respondent’s Are havemobile , 5 respondent’s are no have mobile .Q-5. Educational Backgroud of the Respondent’s parents Table No. 5Particulars Number % ageHigh school 34 13.6Intermediate 23 9.2Graduate 89 35.6 48
    • Projectsformba.blogspot.comPost graduate 98 39.6Other 6 2.4Interpretation:The graphical representation shows that out of the 250 respondents, 98 respondent’s parents arepost graduate, 89 respondent’s parents are graduate, 34 respondent’s parents are high school, 23are intermediate and rest have others educational background.Q-6- Which mobile phone you are using?Table No. 6S.No Mobile No.of respondent %age1 Nokia 155 622 Samsung 6 2.43 Sony Ericson 34 13.64 LG 22 8.85 Motorola 22 8.8 49
    • Projectsformba.blogspot.com6 Other 11 4.4Interpretation:Out of the 250 respondents, 155 are using the Nokia phones, 34 are using the Sony Ericson, 6 areusing the Sumsung, 22 are using the LG, 22 are using the Motorola and 11 are using the Others.Q.7 - How long you are using the mobile phones? Table No.- 7S.no Time period Number of %age respondents1 < 1year 48 19.22 1-2year 75 303 2-4year 56 22.44 Above 4years 71 28.4 50
    • Projectsformba.blogspot.comInterpretation:Out of the 250 respondents 48 are using for less than year, 75 are using for 1-2years, 56 are usingfor 2-4 years, 71 are using for above 4 years.Q.8- How often do you change your mobile phone? Table No.- 8S.no Frequency of chang Number of % age mobile respondents1 < 1 year 59 23.62 1-2year 88 35.23 2-4year 43 17.44 >4year 60 24 51
    • Projectsformba.blogspot.comInterpretation:Out of the 250 respondents 59 are using for less than year, 88 are using for 1-2years, 48 are usingfor 2-4 years, 60 are using for above 4 years.Q.9 What will you be willing to pay for a mobile phone by respondents. Table Number- 9Particulars Number %age< 10000 142 56.810000 to 20000 86 34.420001 to 40000 15 6Any amount 7 2.8 52
    • Projectsformba.blogspot.comInterpretation:The graphical representation shows that out of the 250 respondents, 142 respondents werewilling to spend less than 10,000, 86 were willing to spend between 10,001 to 20,000, 15 werewilling to pay betweem 20,001 to 40,000 and rest were ready to pay any amount.Q-10 . Consider the TV advertisement you like most –what brand is it promoting byrespondents. Table Number- 10Particulars Number % AgeNokia 122 48.8Samsung 43 17.2Sony Ericson 42 16.8LG 11 4.4Motorola 24 9.6Iphone 2 .8Blackberry 4 1.6Other 2 .8 53
    • Projectsformba.blogspot.comInterpretation:Out of the 250 respondents, 122 like the Nokia advertisement most, 43 like the Samsung, 42 likethe Sony Ericson, 24 like the Motorola, 11 like the LG and rest like others.Table 11: Showing satisfaction level of the respondentsTable -11 No of respondent %ageYes 232 92No 18 8 54
    • Projectsformba.blogspot.comInterpretation:From the above table, we can conclude that out of 250respondents, 92% respondents are satisfiedwith the performance of their mobile hand set whereas 8% are not completely satisfied. The mainproblem faced by them is the battery life of their hand sets. In general, people in Ludhiana aresatisfied with their brand of mobile phone.Summary of findings.  Nokia is the most favorite brand of the college student.  35% student change their mobile phones within 1to2 years  30% students are using the mobile phones since last 1 to 2 years.  51% students are ready to pay for a mobile phone less than 10,000 and they spend  according to their family income.  49% students like the Nokia advertisement most.  Mostly students use the mobile phones for talking, SMS and for using the GPRS function. 55
    • Projectsformba.blogspot.com  Mostly students have handsfree, bloothooth and memory card.  Almost all students are aware about the GPRS, Blootooth and MMS service but least students are aware about the 3G function.  Most favourite brand among the college students is Nokia and the least favorite brand is LG.  Appearance, Price, Brand Image and advertisement are the important factors for the students while purchasing mobile phones.  Mostly students prefer slim, medium in weight and large in size handset  Mostly students see advertisement on television  Story, spokesperson and the music are the important factor in advertisement  Mostly students have the hanging and service problem with the Nokia. Chapter- 5 56
    • Projectsformba.blogspot.com Summary & ConclusionsSummary of learning experience. 1. Nokia is the most popular and widely used brand by the people. 2. Brands like Motorola and Sony Ericsson are also gaining ground with regard to popularity but they are mostly liked by the young generation. 3. 64% of the respondents used same brand earlier. It shows that most of the population is brand loyal. 4. But on the other side 36% of response depicts the fact that people constantly switch from one brand to another on the dearth of new features and advance technology. 57
    • Projectsformba.blogspot.com 5. Mobile phone is no more a status symbol now for the people of Ludhiana city. It has increasingly become a necessity to reduce communication gap and to maintain mobility. It has also become an important tool for people specially the working population to carry business transactions easily and quickly. 6. It is clear from the above that people of Ludhiana give due importance to factors like features, appearance and brand of mobile phones while making purchase decision. 7. Price comes after the satisfaction of above factors and easy to carry facility is least considered during purchase decision. 8. It’s clear that people in Ludhiana buy a particular brand of mobile hand sets on the basis of the positive report about their performance received from their friends and family members who already own that brand. 9. Advertisements also play an important role in influencing the buying decision of the people. 10. Besides receiving and makings calls and SMS people in Ludhiana are also using mobile for listening music and camera. 11. Use of mobile for games has significantly reduced. And still people are not accustomed with the use of internet on their mobile phones. 12. As far features of mobile phones are concerned it’s clear from above that people give more preference to the features of data storage and personal information management. GPRS is the least preferred feature in the mobile phones. 13. People prefer to spend between Rs. 5000 and Rs. 15000 on a mobile phone. It again depicts that mobile phones are no longer a status symbol now and has become necessity 14. People of agree that factors like repairability and availability of spare parts are important to consider while making buying decision for a brand of mobile phone. But as far as promotional activities are concerned they are neutral towards this factor. 15. Most of the population is satisfied with their existing brands. The main problem faced otherwise is related to the battery life of a mobile hand set. 16. People in Ludhiana city require additional features of Wi-Fi, Windows, TV and Video Conferencing in their mobile phones. It depicts that people here are techno savvy and want to use innovative features. 58
    • Projectsformba.blogspot.com Conclusions & Recommendation.Conclusions.The Mobile phone represents the convergence instrument of the future.It have become anecessity for many people throughout the world. The ability to keep in touch with family,business associates, and storing data are only a few of the reasons for the increasing importanceof mobile phones. Cell phone manufacturers have produced a wide range of cell phones, whichsell for prices that range from very inexpensive to thousands of rupees.The above findings and results reflected the preferences, expectations and satisfaction level ofmobile phones users . The study would help the companies in understanding the factors thatinfluence the purchase decision of the consumers and their expectations from the mobilehandsets. The results of the study indicate that mobile phones are no longer the status symbol forthe people of Ludhiana. Brand and features in a handset are preferred over their prices. Peoplehere are techno savvy and require new innovative features in mobile phones every new day. Recommendations.Now days the people want more values for their money worth, it means a better designed productwith quality and they are most willing to buy the product frequently. The positive suggestions are as follows:- 59
    • Projectsformba.blogspot.com  As the others companies like Nokia , Samsung . Motorola and others offers products in good packing, so the product packaging must be made attractive so that the young generation willing to accept it.  The product line must be extended so that all the generation levels must be able to use it as per their taste.  Customers wants some fancy type good looking mobiles.  The main thing is the availability of the products at retail outlets.  The product packaging must be changed time to time.  The media marketing must be done highly and a good relationships should be made with the customers by giving frequents offers and arranging various competitions.  All companies should increase their distribution channel.  The companies should continue to work on the Strategy of T.Q.M (Total Quality Management) AppendixQuestionnaire: 60
    • Projectsformba.blogspot.comSection A:Personal Informations1. Name:2.(a) Age:(b) Gender Male Female3. Occupation of Father Service Professional Business Others Specify4.Income Level (per month)Less than 15,00015,001 – 25,00025,001 – 35,00035,001 & above5. Educational Background ( Parents)High SchoolIntermediateGraduatePost GraduateIf Other SpecifySection B:About mobile phones 61
    • Projectsformba.blogspot.com6) Which mobile phone you are using. A) Nokia B) Samsung C) Sony Ericson D) LG E) Motorola F) iPhone G) Blackberry H) Others Specify7) Please write the model of your phone (example: Nokia 1100, Ericson k800i, etc.)8) How long you are using the mobile phone Less than 1 year 1 – 2 years 2 – 4 years Above 4 years9) What are the reasons for using the above mentioned model. A) WAP B) Just to talk on it C) Use GPRS function D) Receive Email & SMS E) Down Load Files F) Others (Specify10) How often do you change your mobile phone Less than 1 year 1 – 2 years 62
    • Projectsformba.blogspot.com 2 – 4 years Above 4 years11) What phone Accessories do you have? A) Handsfree B) Bloothooth Head Set C) USB Data Cable D) Memory Card (SD Card) E) Others(Specify12) Latest Mobile facilities which you are aware of:- (Can tick multiple boxes of the facilities you know.) A) GPRS B) 3G C) MMS D) BLOOTOOTH E) INFRARED F) VIDEO CALL G) OTHER FACILITIES (Specify)13) What is your favorite brand in Mobiles?(Please choose your 3 favorite brands in order of preference from the brands in thetable below. 1-most favorite, 3-least favorite.) A) Nokia B) Samsung C) Sony Ericson D) LG E) Motorola G) Blackberry H) OthersSpecify the brand.14) Why you like the brands you chose above? (Please indicate the important of below factors when you choose the brands. 1-very important, 2- somewhat important, 3-neither important nor unimportant, 4-less important, 5- unimportant.) 63
    • Projectsformba.blogspot.com A) Advertisement B) Appearance C) Price D) Functions E) Quality F) Brand Image G) Service H) Recommended by friends I) Others Specify.15) Do you prefer phones to be Slim or medium or thick Light or medium or heavy Small or medium or large16) What would you be willing to pay for a mobile phone Less than 10,000 10,001 to 20,000 20,001 to 40,000 Any amount( Specify)17) Where did you often see the mobile advertisement? A) TV B) News Paper C) Magazine D) Online E) Outdoor F) Radio G) Leaflets other (specify)18) Consider the TV advertisement you like – what brand is it promoting A) Nokia B)Samsung C) Sony Ericson D) LG E) Motorola F)iPhone G) Blackberry H) Others Specify19) Which of the following would impress you the most?(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat important, 3-neither important norunimportant, 4-less important, 5- unimportant.) 64
    • Projectsformba.blogspot.comA. SloganB. PictureC. ColorD. StoryE. SpokespersonF. MusicG. OthersH. Recommended by FriendsI Others (Specify) Bibliography.BOOKS:MARKETING MANAGEMENT 65
    • Projectsformba.blogspot.comV.S. Ramaswamy, S.NamakumariRESEARCH METHODOLOGYC.R.KothariOPERATION RESEARCHWeb Resources:www.trai.gov.inwww.movilmobile .comhttp ://www.nokia.com/t-aboutus-ttsl-organization.http://www.samsung.co.in/webapp/Aboutus/aboutushome.jshttp ://www.LG.com/LG.portalwww.motorola.co.inwww.flymobile.comwww.google.comwww.scribd.com 66