2. •
•
•
•
•
-
-
•
-
-
-
•

4. 





6. 


7. 


8. 


9. 







10. 
-
-
-
-
-

11. 




12. 




13. 
arrest attention -

location 
design and lay out 
contrast 
isolation 

coulours 

14. -



-




15. -



-



-

16. 
-
-
-
-

17. -
-
-