Digital Signage Solution using DVB-S Technology and Asynchronous Return Channel

1. hedwigus windarto
hedwigus.com

2. Satellite Topology
Unicast Application
-Point to Point
-In-effective bandwidth utilization
-Suitable for broadband services, on-demand and asynchronous

3. Satellite Topology
Multicast Application
- Point to Multi-point
- Effective bandwidth utilization for content distribution
- Resource sharing with broadband
- Centralize server can distribute live and push content to all sites

4. IPSTAR System vs ADSL
Satellite Multicast Topology
- Nation-wide coverage with single
hoop transmission
- Easy and fast to expand
bandwidth capacity
- Central management
ADSL
- Nation-wide coverage with multi-
hoop transmission
- Bandwidth dependent
- Distribution managament

5. Digital Signage and Return Channel

6. Uplink Head-End Configuration
Content IP
MUX Modulator
Server Encapsulator
HPA UP Converter

7. Capex for Head-End
Item Price (USD)
Video Server 4,000
Content Management 250,000
IP Encapsulator 15,000
Multiplexer 15,000
Modulator 7,500
Network Devices 2,500
Total 294,000

8. Capex for End-User
Item Price (USD)
Satellite Router 500
Satellite Antenna + LNB 250
Media Player 550
Return Link Modem 50
Total 1,350

9. Sample Commercial Scheme
Item Paket 1 Paket 2 Paket 3
 Video Transmission  Video Transmission  Video Transmission
upto 450 MB per upto 900 MB per upto 450 MB per
Push Content
hour hour hour
 Rerun Schedule  Rerun Schedule  Rerun Schedule
 2 GB Data Transfer  4 GB Data Transfer  8 GB Data Transfer
Data Transfer
per Month per Month per Month
Live Channel 1 Channel
Bandwidth 1 Mbps 2 Mbps 4 Mbps
Updated Information
 Retailer
Oriented
 Hospital  Retailer
Target Customer Retailer
 Government  Government
Government
 Hotel
Hospital

10. Thank You