The document provides tips on creating successful online videos by discussing the four P's: preparation, production, posting, and promotion. It covers factors to consider in preparation such as storyboarding, equipment, and budget. Production tips include essential gear, shot types, lighting, and editing software. Popular sites to post videos are mentioned as well as ways to package and distribute videos. Effective promotion strategies include email marketing, search engine optimization, and social media.
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Editor's Notes
-The Quality Differences - Portability Different Types of Video Cameras Flip Camera, many different brands with different price points 3 Price Points - low, medium, professional
Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
Audio – check levels, headphones, batteries Lights – location of artificial light, be aware of shadows
Beginners Software Basic Tools Great for Editing with No Experience Simple Editing: -import/export -transitions -Sound -No Flash (movie maker) -Media Imports must be compatible
Final Cut: Apply product but can be used on PCs, Premiere Editing Suite, Allows a lot of creativity and flexibility Adobe Premiere Pro: Can integrate software with entire suite, good starting point for higher end (intermediate), easy to learn Avid: Geared more towards TV and Movie production, advanced software
Talk about Exporting your video during this slide: the quality of the export
Leanback: automatically will show another similar video. The more videos you watch, the better Leanback can “predict” what you like. It's a customizable channel for you
Meta Tags: descriptor tags for search engines Search Engine Optimization: more frequently a site appears in the , the more visitors it will receive from the search engine. search results list