ALA Chicago 2009
Helene Blowers
Digital Strategy Director
Columbus Metropolitan Library
http://www.flickr.com/photos/medvekoma/3297637666/

11 languages
15 countries
400 + individual programs
(consolidated programs only counted once)
750+ libraries & organizations
10,000 ? Individuals participating

http://www.flickr.com/photos/30166940@N03/2827028042/

"What matters here is technical capital, it's social capital. These
tools don't get socially interesting until they get technologically boring. It
isn't when the shiny new tools show up that their uses start permeating;
it's when everyone is able to take them for granted.“
- Clay Shirky, Ted Talk 6/09
http://www.flickr.com/photos/milivoj/2166043959/

“Web 2.0 generally refers to a second generation of services available on the WWW
that lets people collaborate and share information online.” - Wikipedia.com
“Social media is the use of electronic and Internet tools for the purpose of sharing and
discussing information and experiences with other human beings.” - Wikipedia.com ‘07

“Web 2.0 generally refers to a second generation of services available on the WWW
that lets people collaborate and share information online.” - Wikipedia.com
“Social media is the use of electronic and Internet tools for the purpose of sharing and
discussing information and experiences with other human beings.” - Wikipedia.com ‘07

Brian Reich - EchoDitto
“We have to concede that
the number and power of
conversations we are
having with each other are
the things that are building
brands right now. Not the
communications and the
controllable collateral
organizations create for
themselves.”

“With Web 2.0, we’ve come full circle to the early promise of the
Internet and what made it great in the first place. If Web 2.0
represents community and social collaboration on a grand
scale, then in many ways we’ve simply gone back to the Web 0.0
future.”
- Bob Greenberg, CEO and global CCO of R/GA | AdWeek
http://www.flickr.com/photos/shenghunglin/2431690360/

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http://www.flickr.com/photos/bonaria/113222147/ 3.16.06

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Framing a vision for a new generation of library services for a new generation of library users.
Enable our customers to connect with library staff,
its services, and with each other in meaningful
ways.
Provide our customers with a rich online experience
that enhances their local branch experience and daily
lives.
To enable our customers to personalize their
library experience allow our community to
celebrate themselves.

The DNA of the Community
means…
… that the community becomes our DNA !

“It’s not about building a field of dreams …
http://www.flickr.com/photos/mischiru/317713794/

“It’s not about building a field of dreams …
http://www.flickr.com/photos/vickimoore/3004369034/
… It’s about cultivating a community garden.”
- H. Blowers

http://www.flickr.com/photos/toddography/12034661/

http://www.flickr.com/photos/celesterc/540341359/

Helene Blowers
Digital Strategy Director
Columbus Metropolitan Library
hblowers@columbuslibrary.org
My Slides are @
http://www.flickr.com/photos/gregwake/2961213279/ www.LibraryBytes.com