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HATCH! 2014 Overview

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Tổng quan về tất cả các hoạt động của chương trình HATCH! PROGRAM trong năm 2014. …

Tổng quan về tất cả các hoạt động của chương trình HATCH! PROGRAM trong năm 2014.

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  • 1. PROGRAM HATCH! PROGRAM Sponsorship & Partnership Package 2014 Contact Us: xinchao@hatch.vn +844 6275 7406 15/150, Kim Hoa, Phuong Lien, Dong Da, Hanoi
  • 2. Table of Contents HATCH! PROGRAM by the numbers............................................................................3 About HATCH! PROGRAM...........................................................................................4 HATCH! PROGRAM 2014 PLAN..................................................................................5 HATCH! OPEN.............................................................................................................7 Code Camp..................................................................................................................8 HATCH! Course............................................................................................................9 HATCH! START-UP COMPETITION............................................................................11 HATCH! FAIR 2014.....................................................................................................13 Mobile Hackathon......................................................................................................19 Space App International.............................................................................................19 Social Enterprise Day..................................................................................................19 HATCH! BIRD.............................................................................................................20 HATCH! CAREER.......................................................................................................20 INCUBATION PROGRAM...........................................................................................21 Sponsorship & Partnership Package...........................................................................23
  • 3. HATCH! PROGRAM by the numbers 2,000+ 1000+ 200+ people impacted in our programs people attended HATCH! FAIR 2013 in December news & articles about HATCH! PROGRAM and its activities 100+ 40 34 resources in our directory bird.hatch.vn print & online media relationship HATCH! OPEN events in Hanoi 20 07 06 sustaining number of volunteer / intern / mentor HATCH! OPEN events in HCMC television media relationship 05 05 01 strategic advisors under the board of advisors for HATCH! PROGRAM CODE CAMP National Mobile Hackathon
  • 4. About HATCH! PROGRAM HATCH!PROGRAMisastart-upincubatorandasocialenterprise.Wearefocusing on creating competitive, innovative and potential Vietnamese start-ups, as well as building a strong start-up ecosystem in Vietnam. HATCH! PROGRAM consists of three pillars: community building, start-up incubating and seed funding. Community Building Start-up Incubation Seed Funding
  • 5. PROGRAM HATCH! PROGRAM 2014 PLAN
  • 6. COMMUNITY BUILDING 36 HATCH! OPEN 8 months 700 people 08 Code Camp 8 months 160 people 02 HATCH! Course 2 month 60 people 01 Start-up Competition 4 months 500 people 01 HATCH! FAIR 2 days 2500 people 01 Mobile Hackathon* 3 days 500 people 01 Space App Challange** 3 days 200 people 01 Social Enterprise Day*** 1 days 150 people 01 HATCH! BIRD 9 months 200 directories 01 HATCH! Career 9 months 100 Job Listings INCUBATION 07 Start-ups Incubated 7 months 25 founders 09 Networking Event 9 months 300 people 02 Founders’ Night 1 day 100 people INVESTMENT 03 Start-ups Invested 9 months 10 founders Note: * Mobile Hackathon is co-organized with Aiti Education and TechinAsia. ** Space App Challenge is an event from US NASA. The event is co-organized by over 10 organizations in Ho Chi MInh City *** Social Enterprise Day is co-organized with Spark Center and Adephil. HATCH! PROGRAM reserves the right to engage in other events as co-organizers. In such case, HATCH! won’t guarantee the same level of sponsorship for co-organized event.
  • 7. HATCH! OPEN Description A sharing coffee talk for entrepreneurs, start-ups and experts to discuss about entrepreneurship and other related topics, to share and learn, to catch up with new trends in business. A simple and easy to organized weekly coffee talk, HATCH! OPEN finds itself in different locations, including cafe, meeting room, and office, etc. Format • Weekly event with 20-30 people • Organized 3 times/month Time 2:00PM – 4:00PM Date Every Saturday afternoon (Except for the last Saturday afternoon of the month) Target Audience • Start-ups • Entrepreneurs • Mentors • Executives/ Office workers
  • 8. Code Camp Description A monthly sharing platform organized only by developers for developers, Code Camp attracts approximately 90% of programmers and coders to come and share the most up-to-date knowledge and technological advance Format • Monthly event with 20-30 people Time 2:00PM – 4:00PM Date First Saturday Afternoon of the month Target Audience • Programmers • Coders • Start-ups • Entrepreneurs
  • 9. HATCH! Course Description An one-month training course designed for young entrepreneurs, HATCH! Course aims at improving their business model and create a favourable environment to grow their businesses. Objectives • Supporting the start-ups in refining their business model • Providing start-ups methods to execute Lean star- up, Growth hacking as well as Customer service and product experience • Creatingapositive&constructivefeedbackenvironment for start-ups and mentors
  • 10. Format The Course will be designed in four weeks. Each week covers an unique topic: • Week 1: The Lean Start-up: new economical approach to form a business, focusing on quick and low-cost testing processes • Week 2: Growth Hacking: low cost marketing and customer acquisition • Week 3: Customer Service/Experience, Stakeholder Relation • Week 4: Business Model Finalization Date Series One: 15 April to 15 May Series Two: 15 July to 15 August Target Audience • 10 Start-up Team (maximum 3 founders per team) that already developed prototype and is on the commercialization process • Start-up Mentor and experts
  • 11. HATCH! START-UP COMPETITION Description A business competition for start-ups in Vietnam in various sector, focusing on innovation and technology. The competition will filter out outstanding performing start-ups to support in seeding fund and acquiring angel investment Objective • Attract and filter potential start-ups • Support potential start-ups in developing their businesses, acquiring customers and growth sustainably • Appraise outstanding start-ups • Support start-ups in finding seed-funding and angel investment Date 01 July to 30 September Target Audience • Start-ups • Entrepreneurs • Scientists, Engineers, Programmers and Coders • Venture Capital • Mentors
  • 12. COMPETITION Timeline Jun Jul Aug Sep Oct Nov DEMO DAY • Business Presentation & Pitching • Investment opportunties • Graduation ceremony Aplication Form » Fill in online Application form at www.hatch.vn » Final 24 teams will join the next round Marketing & Promotion » Online Marketing & Media Pitching » Working Closely with Partner First Round Presentation » Q&A » 12 Final Team will join the next round Second Round Presentation » Q&A » 6 finalists will go to DEMO DAY
  • 13. HATCH! FAIR 2014 Conference & Exhibition
  • 14. HATCH! FAIR 2014 Description A conference, exhibition, start-up pitching and product launching platform for entrepreneurs. HATCH! FAIR is the biggest annual event from HATCH! PROGRAM, attracting over 1000 people and is aiming to attract over 2000 people this year. Objective • Promote and support the development of small and medium businesses in Vietnam • Connect enterprises to customers, investors and potential partners Date October 10 and 11 Target Audience • Start-ups and SMEs in Vietnam • Representatives of MNCs • Angel-, Seed-, and Early-stage Investors • Mentors, Educators, Corporate Sponsors • Start-up Ecosystem Supporters and Resource Providers
  • 15. Conference Exhibition Product Launching Start-up Pitching
  • 16. Marketing Plan Broadcast Digital Social Media Word of Mouth Direct Marketing Other Events
  • 17. Marketing Strategy Broadcast »» TV Program WOM »» Startups and Businesses network database Digital »» Articles »» Banners »» Short News »» Advertising Email Direct Marketing »» Leaflets at co-working space, shopping malls & university »» Direct registration Social Media »» HATCH! Facebook »» Group & Pages Events »» HATCH! OPEN, Code Camp, Mobile Hackathon in Hanoi & Ho Chi Minh city »» Other events
  • 18. Communication Channels TV Start-up Media Business Media »» VTC News »» Hanoi TV »» Invest TV »» VTV 6 »» InfoTV »» Vietnam News Agency »» LifeTV »» Techdaily.vn »» GIK.vn »» Action.vn »» TechinAsia »» StartupDigest »» Pandora.vn »» Vietnam financial & economy channel »» Ticketbox »» Nexttopevent »» VnExpress »» CafeF »» Vietnamnews »» Vietnam Times »» 24h »» Vietnam Business Forum »» Business Times »» Business & Integrity »» Investment Bridge »» Saigon Times »» Saigon Businessman »» VTC News »» Vietnam News Agency »» Financial Times »» Business & Trade Times »» New Hanoi »» The Word Hanoi »» ASEAN Magazine Locations »» Co-working spaces »» Company Offices »» Shopping Malls »» Coffee shops »» Universities
  • 19. Mobile Hackathon A hackathon in which each developing team has exactly 48htobrainstormandprototypetheirmobileapplications. The hackathon is organized in both Hanoi and Ho Chi Minh city, attracting over 500 mobile developers. Space App International Space App International Challenge is a 48h hackathon event, an opportunity for coders and hardware engineers to interact with rich data from NASA, as well as for anyone who is interested in space or life sciences. The event will be organized in both Hanoi and Ho Chi Minh city, by Habataku, WebM, Officience, Ticketbox, Twenty.vn, TechinAsia, Saigon Hub, MyProHub, HATCH! PROGRAM and Viet Youth Entrepreneurs. Social Enterprise Day Social Enterprise Day is a platform organized by Spark Center, Adelphi and HATCH! PROGRAM to connect organizations that are supporting social enterprises. The event is organized in March 13. Note: Above events are co-organized with other organizations, and are not included in the sponsorship package. HATCH! PROGRAM values collaboration and is willing to work with various organizations in supporting start-ups and Vietnamese entrepreneurs.
  • 20. HATCH! BIRD Description HATCH! Business Intelligence Resource Directory is a open directory for entrepreneurs in Vietnam. Anyone can post and edit their listings under HATCH! BIRD. Directories • Start-up Resource Directory: Organizations or Programs that are supporting entrepreneurs or start- ups • Start-up Directory: Listings of recent start-ups in Vietnam • Start-up Tools: Important tools when starting up a business HATCH! CAREER Description HATCH! Career is a recruitment portal dedicated only for start-ups and SMEs in Vietnam. The website is clean and easy to navigate. The prototype is currently being constructed and will be avaiable in April 2014.
  • 21. INCUBATION PROGRAM Description HATCH! INCUBATION PROGRAM is designed to support the execution stage of every startup by providing business assistance in a dynamic environment where startups can learn, practice as well as exchange valuable and practical knowledge. Business Assistant • Guidance and mentorship on business strategy, management, marketing, financial, legal and product development issues • Facilitate exposure to a wide network of business resources and resources of capital • Social event to facilitate information and knowledge exchange, contact exchange and product promotion • Alumni Network to further support current start-ups, creating a positive business network Target Audience • CEO/ Founder with strong desire to learn and improve • At the early stage of the business (operate for less than 2 years)
  • 22. INCUBATION TIMELINE Jul Dec DEMO DAY Education Courses Mentorship Program Alumni Network • Business Presentation & Pitching • Investment opportunties • Graduation ceremony Aug Sep Oct Nov
  • 23. Sponsorship & Partnership Package
  • 24. SPONSORSHIP PACKAGE National Corporate Sponsor - USD $8,000 »» Number ONE priority at all of HATCH! PROGRAM event »» Maximum advertisement exposure in all of HATCH! Communication Materials »» Recognized as National Corporate Sponsor »» Access to all of HATCH! PROGRAM database »» VIP Passes to all of HATCH! PROGRAM Events »» Special mention in all of HATCH! Media Articles »» Exclusive articles written by HATCH! PROGRAM for promotion purpose Golden Egg Sponsor - USD $5,000 »» Number TWO priority at all of HATCH! PROGRAM event »» High advertisement exposure in all of HATCH! Communication Materials »» Recognized as Golden Egg Sponsor »» Access to all of HATCH! PROGRAM database »» VIP Passes to all of HATCH! PROGRAM Events
  • 25. Silver Egg Sponsor - USD $3,000 »» Number THREE priority at all of HATCH! PROGRAM event »» Medium advertisement exposure in all of HATCH! Communication Materials »» Recognized as Silver Egg Sponsor »» Access to all of HATCH! PROGRAM database »» VIP Passes to all of HATCH! PROGRAM Events Bronze Egg Sponsor - USD $1,000 »» Number FOUR priority at all of HATCH! PROGRAM event »» Low advertisement exposure in all of HATCH! Communication Materials »» Recognized as Silver Egg Sponsor »» VIP Passes to all of HATCH! PROGRAM Events
  • 26. THANK YOU PROGRAM

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