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Overview of Amazon Web Services

             RACSS 2012
      SSN College of Engineering
           Chennai , India
               Presenter:
             Harish Ganesan
             CTO and Co-Founder
          Harish11g.AWS@gmail.com
Agenda
• What is Cloud Computing ?
• What is Amazon Web Services ?
• Overview of AWS Computing
  Platform
• Benefits of AWS
• Q&A

                                  2
Overview of Amazon Web Services
Why Cloud ?
Typical IT Cost Structure
            Data Center
                                    Software License,
                                      Development,
                                       Maintenance

 IT Staff

                          Support
As the business   expands…




…need to expand your data center,
     staff, licenses etc too
Now,
     Let’s look what
cloud computing
    could do for you
Virtually Unlimited Computing
Power




use only what you need
Virtually Unlimited Storage




For storing your documents
& files
Traditional IT             Cloud Provisioning
Provisioning takes time   happens instantly,
...                               In a click..
It can even load balance
   your massive server traffic
Your data is replicated
3 or 4 times in their data center




    High Availability
Although data and computing are
 accessible   everywhere


You choose where they reside
No need to worry     about Infrastructure
maintenance or upgrade cost
Pay as You Go
       Just pay for your   Usage
All of these require

MASSIVE
data centers ,complex engineering and
capital investments
Welcome to Amazon Web Services

Amazon Web Services is a cloud computing platform that provides
flexible, scalable, and cost-effective technology infrastructure for
businesses of all sizes around the world…




…utilizing the knowledge, expertise, and tools
used to run Amazon.com’s global web
properties for well over a decade.
Overview of Amazon Web Services
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

     Compute                 Storage               Database         Networking


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS Computing Platform
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

     Compute                 Storage               Database         Networking


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS Global Infrastructure
 GovCloud           US West       US East       South        Europe     Asia Pacific   Asia Pacific
(US ITAR Region)    (Northern     (Northern    America        West        Region         Region
                    California)    Virginia)   (Sao Paulo)   (Dublin)    (Singapore)      (Tokyo)




      AWS Regions
      AWS Edge Locations
Source : AWS
Source : AWS
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS Networking – Route53
     Amazon
     Route 53

                    1.DNS Service
                    2.Distributed
                    3.Managed
                    4.API’s and
                      Console



                                    26
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS Compute
Elastic Compute Cloud (EC2)

Elastic Load Balancing (ELB)

Auto Scaling


                               28
AWS Compute – ELB
     Amazon
     Route 53

                               1.Scalable ,
                                 Available ,
                Elastic Load
                  Balancer
                                 Managed
                               2.Handle 20K+
                                 req/sec
                               3.RR/Sticky algo
                               4.API’s and
                                 Console
                               5.HTTP/S protocol29

                               6.Pay as you go
AWS Compute – EC2
                                    Amazon
                                    Route 53

                                                                            1.Instance Types
                                                                            2.Variety of OS
                                                    Elastic Load
                                                      Balancer                /AMI
                                                                            3.Flexible pricing:
                                                                              On demand ,RI
Ephemeral   Instance                    Ephemeral   Instance
                                                                              and Spot
                       Elastic IP                              Elastic IP
                                                      type

                                                                            4.API, CLI ,
              type

 Web / App EC2 instance                   Web / App EC2 instance

                                                                              Console
                                                                            5.Complete        30

                                                                              control
Load Volatility Patterns
          1 Ecommerce                          2 Online Ticketing




                                     Compute
Compute




                            Time                                Weekly

          3 Online Travel                      4 Online Tests / Campaigns
Compute




                                     Compute




                            Yearly                                  Yearly
AWS Compute – Auto Scaling
                   Amazon
                   Route 53

                                                      1.Elastic and
                                                        variety of Load
                               Elastic Load
                                 Balancer             2.Configurable
                                                      3.Multi-AZ
                                                      4.Seamlessly
                                                        attach with ELB
EC2 instances   Auto Scaling          EC2 instances
                                                      5.CPU or Custom
                                                        metrics
                                                                      32
EC2 Auto Scaling Benefits


  No Lost Customers

  Cost Savings
                     Benefits of AutoScaling – work in progress
  Easy Maintenance




Source: AWS
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS Data store
Data store:
Relational Database Service
NoSQL : SimpleDB and DynamoDB
Elastic Cache



                                35
AWS Data Store – RDS
               Amazon
               Route 53


                                                    1.MySQL / Oracle
                          Elastic Load Balancer




 Web/App EC2                      Web/App EC2
                                                    2.Managed
                                                    3.HA with Multi-
                                                      AZ
                                                    4.Auto Backup
Availability Zone 1           Availability Zone 2
                                                    5.Point in time
                                                      Recovery
RDS Multi-AZ
                                                    6.Read Replica’s
                                                                     36
                                                    7.CloudWatch
AWS Data Store –DynamoDB
               Amazon
               Route 53


                                                          1.KV Data Store
                              Elastic Load Balancer




 Web/App EC2                           Web/App EC2
                                                          2.Highly Scalable
                                                            and Available
                                                          3.Single Digit
                                                            Milli-sec SLA
                                                          4.Thousands of
Availability Zone 1               Availability Zone 2
                                                            Concurrent
                                                            writes + reads
                                                            per/sec
                          Read: 25K        Elasti Cache
RDS Multi-AZ
                          Write: 10K
                                                                           37

                      DynamoDB
                                                          5.Managed
AWS Data Store –ElastiCache
                 Amazon
                 Route 53


                                                          1.Distributed KV
                                Elastic Load Balancer




 Web/App EC2                             Web/App EC2
                                                          2.Session / Cache
                                                            Data
                                                          3.MemcacheD
                                                            Implementation
  Elasti Cache
                                           Elasti Cache   4.Variety of
Availability Zone 1                 Availability Zone 2
                                                            instance sizes

RDS Multi-AZ                Read: 25K

                            Write: 10K
                                                                         38

                       DynamoDB
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS Storage
Storage :
Elastic Block Storage (EBS)
Ephemeral Storage
Simple Storage Service (S3)



                              40
AWS Storage –S3
                     Amazon
                     Route 53


                                                              1.Simple Storage
                                    Elastic Load Balancer




     Web/App EC2                             Web/App EC2
                                                              2.Files,
                                                                Documents,
                                                                Logs , snapshots
                                                              3.Backend for
      Elasti Cache                             Elasti Cache     CDN
Availability Zone 1                     Availability Zone 2
                                                              4.Pay by use

 RDS Multi-AZ                   Read: 25K

                                Write: 10K
                                                                              41
S3
                           DynamoDB
42
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
Source : AWS
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS Messaging
Simple Queue Service (SQS)
Simple Notification Service (SNS)
Simple Email Service (SES)




                                    46
47
48
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS SDK’s




AWS SDK’s : .Net , Java , PHP , Python



                                         50
AWS SDK’s




            51
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS Monitoring
CloudWatch Monitoring
Custom CloudWatch Metrics
Traditional Monitoring tools




                               53
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
AWS Security

Certifications             Physical Security                HW, SW, Network

 SOC 1 Type 2               Datacenters in nondescript       Systematic change
 (formerly SAS-70)          facilities                       management

 ISO 27001                  Physical access strictly         Phased updates deployment
                            controlled
 PCI DSS for EC2, S3,                                        Safe storage decommission
 EBS, VPC, RDS, ELB, IAM    Must pass two-factor
                            authentication at least twice    Automated monitoring and
 FISMA Moderate             for floor access                 self-audit
 Compliant Controls
                            Physical access logged and       Advanced network protection
 HIPAA & ITAR Compliant     audited
 Architecture




 AWS Security White Paper Available at http://aws.amazon.com/security
AWS Computing Platform
                                Your Applications
Management &Services
Building Block Administration
  Administration                                 Deployment &
                       Identity & Access                            Monitoring
    Console                                        Workflow

Application Platform Services
      Content                                       Parallel
                            Messaging                            Libraries & SDKs
    Distribution                                   Processing

Foundation Services

   Networking               Compute               Database           Storage


                                        Availability Zones
AWS Global Infrastructure                                       Edge Locations
                                            Regions
57
58
59
60
AWS benefits

•   Scale capacity on demand
•   Wide variety of Services
•   Focus on product and business
•   Capex -> Opex
•   Cost Effective
•   Flexible
Q&A
Harish11g.AWS@gmail.com
Harish11g.blogspot.com
www.twitter.com/harish11g




                            62

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Overview of Amazon Web Services

  • 1. Overview of Amazon Web Services RACSS 2012 SSN College of Engineering Chennai , India Presenter: Harish Ganesan CTO and Co-Founder Harish11g.AWS@gmail.com
  • 2. Agenda • What is Cloud Computing ? • What is Amazon Web Services ? • Overview of AWS Computing Platform • Benefits of AWS • Q&A 2
  • 5. Typical IT Cost Structure Data Center Software License, Development, Maintenance IT Staff Support
  • 6. As the business expands… …need to expand your data center, staff, licenses etc too
  • 7. Now, Let’s look what cloud computing could do for you
  • 9. Virtually Unlimited Storage For storing your documents & files
  • 10. Traditional IT Cloud Provisioning Provisioning takes time happens instantly, ... In a click..
  • 11. It can even load balance your massive server traffic
  • 12. Your data is replicated 3 or 4 times in their data center High Availability
  • 13. Although data and computing are accessible everywhere You choose where they reside
  • 14. No need to worry about Infrastructure maintenance or upgrade cost
  • 15. Pay as You Go Just pay for your Usage
  • 16. All of these require MASSIVE data centers ,complex engineering and capital investments
  • 17. Welcome to Amazon Web Services Amazon Web Services is a cloud computing platform that provides flexible, scalable, and cost-effective technology infrastructure for businesses of all sizes around the world… …utilizing the knowledge, expertise, and tools used to run Amazon.com’s global web properties for well over a decade.
  • 19. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Compute Storage Database Networking Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 21. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Compute Storage Database Networking Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 22. AWS Global Infrastructure GovCloud US West US East South Europe Asia Pacific Asia Pacific (US ITAR Region) (Northern (Northern America West Region Region California) Virginia) (Sao Paulo) (Dublin) (Singapore) (Tokyo) AWS Regions AWS Edge Locations
  • 25. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 26. AWS Networking – Route53 Amazon Route 53 1.DNS Service 2.Distributed 3.Managed 4.API’s and Console 26
  • 27. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 28. AWS Compute Elastic Compute Cloud (EC2) Elastic Load Balancing (ELB) Auto Scaling 28
  • 29. AWS Compute – ELB Amazon Route 53 1.Scalable , Available , Elastic Load Balancer Managed 2.Handle 20K+ req/sec 3.RR/Sticky algo 4.API’s and Console 5.HTTP/S protocol29 6.Pay as you go
  • 30. AWS Compute – EC2 Amazon Route 53 1.Instance Types 2.Variety of OS Elastic Load Balancer /AMI 3.Flexible pricing: On demand ,RI Ephemeral Instance Ephemeral Instance and Spot Elastic IP Elastic IP type 4.API, CLI , type Web / App EC2 instance Web / App EC2 instance Console 5.Complete 30 control
  • 31. Load Volatility Patterns 1 Ecommerce 2 Online Ticketing Compute Compute Time Weekly 3 Online Travel 4 Online Tests / Campaigns Compute Compute Yearly Yearly
  • 32. AWS Compute – Auto Scaling Amazon Route 53 1.Elastic and variety of Load Elastic Load Balancer 2.Configurable 3.Multi-AZ 4.Seamlessly attach with ELB EC2 instances Auto Scaling EC2 instances 5.CPU or Custom metrics 32
  • 33. EC2 Auto Scaling Benefits No Lost Customers Cost Savings Benefits of AutoScaling – work in progress Easy Maintenance Source: AWS
  • 34. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 35. AWS Data store Data store: Relational Database Service NoSQL : SimpleDB and DynamoDB Elastic Cache 35
  • 36. AWS Data Store – RDS Amazon Route 53 1.MySQL / Oracle Elastic Load Balancer Web/App EC2 Web/App EC2 2.Managed 3.HA with Multi- AZ 4.Auto Backup Availability Zone 1 Availability Zone 2 5.Point in time Recovery RDS Multi-AZ 6.Read Replica’s 36 7.CloudWatch
  • 37. AWS Data Store –DynamoDB Amazon Route 53 1.KV Data Store Elastic Load Balancer Web/App EC2 Web/App EC2 2.Highly Scalable and Available 3.Single Digit Milli-sec SLA 4.Thousands of Availability Zone 1 Availability Zone 2 Concurrent writes + reads per/sec Read: 25K Elasti Cache RDS Multi-AZ Write: 10K 37 DynamoDB 5.Managed
  • 38. AWS Data Store –ElastiCache Amazon Route 53 1.Distributed KV Elastic Load Balancer Web/App EC2 Web/App EC2 2.Session / Cache Data 3.MemcacheD Implementation Elasti Cache Elasti Cache 4.Variety of Availability Zone 1 Availability Zone 2 instance sizes RDS Multi-AZ Read: 25K Write: 10K 38 DynamoDB
  • 39. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 40. AWS Storage Storage : Elastic Block Storage (EBS) Ephemeral Storage Simple Storage Service (S3) 40
  • 41. AWS Storage –S3 Amazon Route 53 1.Simple Storage Elastic Load Balancer Web/App EC2 Web/App EC2 2.Files, Documents, Logs , snapshots 3.Backend for Elasti Cache Elasti Cache CDN Availability Zone 1 Availability Zone 2 4.Pay by use RDS Multi-AZ Read: 25K Write: 10K 41 S3 DynamoDB
  • 42. 42
  • 43. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 45. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 46. AWS Messaging Simple Queue Service (SQS) Simple Notification Service (SNS) Simple Email Service (SES) 46
  • 47. 47
  • 48. 48
  • 49. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 50. AWS SDK’s AWS SDK’s : .Net , Java , PHP , Python 50
  • 52. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 53. AWS Monitoring CloudWatch Monitoring Custom CloudWatch Metrics Traditional Monitoring tools 53
  • 54. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 55. AWS Security Certifications Physical Security HW, SW, Network SOC 1 Type 2 Datacenters in nondescript Systematic change (formerly SAS-70) facilities management ISO 27001 Physical access strictly Phased updates deployment controlled PCI DSS for EC2, S3, Safe storage decommission EBS, VPC, RDS, ELB, IAM Must pass two-factor authentication at least twice Automated monitoring and FISMA Moderate for floor access self-audit Compliant Controls Physical access logged and Advanced network protection HIPAA & ITAR Compliant audited Architecture AWS Security White Paper Available at http://aws.amazon.com/security
  • 56. AWS Computing Platform Your Applications Management &Services Building Block Administration Administration Deployment & Identity & Access Monitoring Console Workflow Application Platform Services Content Parallel Messaging Libraries & SDKs Distribution Processing Foundation Services Networking Compute Database Storage Availability Zones AWS Global Infrastructure Edge Locations Regions
  • 57. 57
  • 58. 58
  • 59. 59
  • 60. 60
  • 61. AWS benefits • Scale capacity on demand • Wide variety of Services • Focus on product and business • Capex -> Opex • Cost Effective • Flexible