It's a wild, wild world in the ad agency universe - brush up on your mobile marketing, online advertising on social networks and Places skills to help grow your business and make your clients think you are a genius. Presented to AAF Amarillo - learn more about Katie at www.schipul.com/happykatie.

1. CHECK IN
WHERE, WITH
WHAT?
Social media advertising + you
Katie Laird | www.schipul.com | @schipul
www.flickr.com/photos/_girlwithcamera/2398682491

2. Average social network user age
Facebook = 38 years old
LinkedIn = 48 years old
YouTube = 27 years old
Twitter = 30+ years old
www.flowtown.com
REAL BIZ

3. UP IN YOUR BUSINESS
http://blog.okcupid.com/

4. THEY KNOW YOUR LIKES

5. YOUR WORK HISTORY

6. FAVORITE WEIRD VIDEOS

7. IMPORTANCE OF MIXING IT UP
http://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf

8. “No ad type was so engaging that it overcame
the advantage found by
matching the brand to the website.”
http://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf

9. http://www.flickr.com/photos/cosmosfan/2414002070 http://www.flickr.com/photos/49545968@N00/179553810/
WHERE DO THEY GO?

10. FOR PROS, BY PROS

11. INTERACTIVE VIDEO

12. $4
(by 2011 end)
BILLION
IN ADS
http://www.flickr.com/photos/12936340@N06

13. #1 referrer for
Christmas buying season =
http://www.flickr.com/photos/dliu04/4821210754

14. FACEBOOK IMPRESSIONS
Paid Media Earned Media BOTH!

15. SPEND LITTLE, EARN $$$
$55 =
120 Clicks = 70 New Fans = 12 New Attendees

16. http://www.flickr.com/photos/12426416@N00/1721982928/ http://www.flickr.com/photos/83542829@N00/4225307113/
GEOGRAPHY LESSON

17. THE FIGHT IS ON!!

18. FOURSQUARE www.foursquare.com
• Giant market share
• Offers analytics to learn about your customers better
• Gaming element (badges) makes it FUN!
• Great for large conferences and events too

19. HOW IT WORKS
Friends + Places + Update = Win

20. YOUR OPPORTUNITY
• Listen, listen, listen
• Offer 1st timer + return incentives
• Connect all online / offline marketing to it
• Get to know your customers!
Foursquare gets 22,000 +
new users a day

21. GOWALLA www.gowalla.com
• Claim your business location
• Cool ‘custom stamps’ (for a fee + a bit of luck)
• Create special offers and greetings for customers

22. CRITICAL MASS!

23. Check into
SHOPKICK www.shopkick.com
brands
• Don’t want to check-in? Just walk into a business
• Receive coupons, daily specials or whatever - just for being there
• No battery drain, no work

24. Check into
MISO www.gomiso.com
content
Text
www.flickr.com/photos/11012786@N04/2975519343/ www.flickr.com/photos/37567797@N06/4561888728/
• Check ins for the couch potato
• Connect with other fans
• Move over Nielsen ratings

25. Your
FACEBOOK www.facebook.com
safest bet!
• 90% check ins happen here
• Connect to your fanpage activities
• Leverage social connections

26. YELP.COM = POWERFUL
STUFF!!!!

27. http://www.flickr.com/photos/12426416@N00/1721982928/ http://www.flickr.com/photos/83542829@N00/4225307113/
LET’S KEEP IT REAL

28. THE REALITY OF CHECK INS
Current Users (17%) Potential Users (83%)

29. WHAT’S THE HOLD UP?
• No motivation (49% polled)
• Security concerns (48% polled)
• No smart phone
• Stronger success in focused arena:
• Restaurants = 53%
• Coffee shops = 40%
• Hotels = 38%
• Bars / clubs = 36% http://www.flickr.com/photos/tgkw/4858749906

30. WHAT IT’S
REALLY ALL
ABOUT
• It’s not where you are,
it’s what you’re experiencing
• Tie it all in together + make life easier
• Make your business easy to talk about
• ENJOY!! Have fun with your customers

31. THANK YOU!
Katie Laird | Head Communications Geek | @happykatie
Schipul - The Web Marketing Company | www.schipul.com
Find my slides: www.slideshare.net/happykatie