Web Directions @Media, London
11:45, 11 June 2010
Hannah Donovan talks about the designer as a storyteller—especially in terms of the importance of this role within a team. Improve your output as a designer by taking a closer look at influencing the input. As a visual narrator we help to visualise, inspire and curate for the people we work with as well as connecting scenarios around the larger product saga that supports the interfaces we design. By examining your input, make your output more effective with your team and users alike, paving paths for people to tell their own stories as your product evolves over time.
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16. PART 1 — RECAP
• Drawing in front of, or with others motivates and
inspires
• Sets the stage for the story, puts everyone on a
similar track.
• Starts a dialogue, breaks down barriers, allows others
to start adding & gives them peace of mind
26. PART 2 - RECAP
• Get good at starting conversations. Put yourself at
the centre of the narrative
• Take advantage of Agile to keep conversations
flowing. Think like a film crew; edit against the plot.
• Like a serial publication, start with a story arc, then
write as many stories as you need
35. PART 3 — SUMMARY
• Gather company lore & spread it
• Use a narrative approach to storytelling
• Give everyone (especially people up the chain) a
story to tell.
43. Your NEW story here
COMP ON EN T:
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SPRINT 35 VE RS IO N NUMB ER : 1
DATE : 13 / 04 / 10
PL AC E: LONDON HQ
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44. PART 4 — RECAP
• Don’t just design, learn a bit of everything
• Explore a lot of routes
• Write big parts for your users
• Write down your stories so people can refer to them
later.
53. PART 5 — RECAP
• Treat the audience with respect
• Don’t resort to clichés, create realistic scenarios
• Create ‘BME’ narratives around these scenarios
• Back *new* conceptual models with a story; attempt
to show it, not tell it!