Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Latin America, Head of Digital
Industry
Medical / Health Care / Pharmaceuticals
Website
www.gzones1974.com
About
Digital marketing professional with more than 20 years experience driving digital strategy within Fortune 500 companies; ten years immersed within the global pharmaceutical industry.
-- Defined and implemented Pfizer's first global digital marketing platform strategy to support and enhance multichannel marketing and customer experience, process and tactics.
-- Created and executed regional and local digital strategies that became Pfizer best practices and standards.
• Led first-time creation and deployment of Pfizer commercial communities of practice in Emerging Markets.
-- Delivered breakthrough execution of new platforms at Pfizer including: eDetailing behavioral targeting in 2004, Pf.
Tags
social media
virtual board
collaboration
qr code
pharmaceutical multichannel-marketing
corporate marketing
user experience
online marketing process
digital marketing
internet marketing
See more
Presentations
(3)Likes
(7)Focus groups for design research
ResearchShare
•
12 years ago
Introduction to UX Research: Conducting Focus Groups
William Evans
•
12 years ago
How to choose between Joomla, Drupal and Wordpress - Is there a best choice ?
Marco Barbosa
•
14 years ago
A bright future for digital, a dimmer one for pharma
Len Starnes
•
15 years ago
Pharmaceutical Multi Channel Relationship Marketing
rlwegner
•
15 years ago
Multichannel Marketing: Your 5-Year Plan
Aquent
•
15 years ago
Multichannel Marketing Stories presentation
Creatorbase
•
14 years ago
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Latin America, Head of Digital
Industry
Medical / Health Care / Pharmaceuticals
Website
www.gzones1974.com
About
Digital marketing professional with more than 20 years experience driving digital strategy within Fortune 500 companies; ten years immersed within the global pharmaceutical industry.
-- Defined and implemented Pfizer's first global digital marketing platform strategy to support and enhance multichannel marketing and customer experience, process and tactics.
-- Created and executed regional and local digital strategies that became Pfizer best practices and standards.
• Led first-time creation and deployment of Pfizer commercial communities of practice in Emerging Markets.
-- Delivered breakthrough execution of new platforms at Pfizer including: eDetailing behavioral targeting in 2004, Pf.
Tags
social media
virtual board
collaboration
qr code
pharmaceutical multichannel-marketing
corporate marketing
user experience
online marketing process
digital marketing
internet marketing
See more