Jorge Herrera

Greater New York City Area United States

Latin America, Head of Digital

Medical / Health Care / Pharmaceuticals

Digital marketing professional with more than 20 years experience driving digital strategy within Fortune 500 companies; ten years immersed within the global pharmaceutical industry. -- Defined and implemented Pfizer's first global digital marketing platform strategy to support and enhance multichannel marketing and customer experience, process and tactics. -- Created and executed regional and local digital strategies that became Pfizer best practices and standards. • Led first-time creation and deployment of Pfizer commercial communities of practice in Emerging Markets. -- Delivered breakthrough execution of new platforms at Pfizer including: eDetailing behavioral targeting in 2004, Pf.