The document discusses how non-profits can improve their web presence and online marketing. It notes that the modern web allows for multimedia, social networking, interactivity and payment processing. It recommends that non-profits build an effective website with a clean modern design, focused message and optimized content. It also suggests using blogs, social networks and newsletters to engage donors and promote the organization's story and mission. Non-profits should research online tools, set up a website and payment system, and maintain an active online presence to connect with current and new donors.

1. Web Marketing
for Non-Profits
Eric Howard

2. The Old Web
 A fancy business card
 Mission
 Location
 Static information
 Simple online presence

3. Ex:

4. The Web is Changing…
 … So should your web site
 Build an effective presence
 Connect with your donors
 Create connections with new donors

5. Demographic Shift
 Why invest in the web?
Source: donorCentrics

6. The Modern Web
 Multi-media
 Social networking
 Interactivity – connection
 Payment processing – donation gateway

7. Ex:

8. Making a Compelling Website
 Keep it clean
 Use a modern design
 Focus your message
 Optimize content
 Update regularly (dynamic)

9. Ex:

10. Ex:

11. Ex:

12. Document Your Progress
 Media
 Articles
 Photos
 Videos
 Podcasts
 Added benefit
 Search engine optimization
 Website, blog, social networking

14. Blogs
 Dynamic content portal
 Tell your story
 Major line of communication
 Long-term benefit

15. Ex:

16. Social Networks
 Use an existing framework
 Large and active user base
 Go ‘viral’
 Information sharing
 Expose snippets of content
 Draw traffic to your site

17. Ex:

18. Donation Gateway
 Simple credit card processing
 Visible on each page
 Include links within
 Blogs
 Social network updates
 Articles
 Ensure security visually

19. Newsletter
 On the home page
 Use sparingly, but consistently
 Recycle content
 Website and blog
 Always offer an unsubscribe option
in each newsletter

20. What to do?
 Research!
 Get a website
 Check your content and message
 Make it dynamic (content management system)
 Set up a donation gateway
 Make social network profiles (Facebook, Twitter)
 Collect e-mails for digital newsletter
 Keep your visitors informed
 Do not forget to maintain your presence

21. Additional Information
 Google Grants
 Free advertising for eligible 501(c)(3) organizations
 google.com/grants
 Google Checkout
 Payment processing
 checkout.google.com
 Network For Good
 Payment processing
 networkforgood.org