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Dave Hendricks
1.
From email to
social networks and mobile phones, consumers visit the Inbox to chat with friends and learn about products and services. 59% of online advertising inventory is in or around the Inbox* -adRelevance, 3/08
2.
3.
4.
5.
6.
Dedicated Email Ads
Banners in Newsletters Is Valuable Media Inbox Inventory
7.
Stand Alone Email
Increases Brand Favorability & Awareness! 2008 Email Branding Study Inbox advertising increased consumer brand favorability by +7.3 percentage points Inbox marketing lifted un-aided brand awareness by +11.5 percentage points Inbox advertising boosted campaign awareness by 37.7+ percentage points
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