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FRONT ARENA




RETAIL BRokERAgE

   Build a better internet brokerage
   The online services you offer your retail customers will stand or fall by easily identifiable
   qualities. Can you offer a straightforward efficient user experience? Can you be sure
   of robustness and high performance, even at peak times? Do you have a cost-effective
   maintenance model?

   Front Arena gives you the tools to build an internet brokerage that will comfortably
   pass these tests:

   •	 	 uild	websites	that	deliver	rich	resources	to	your	customers,	with	fast	access	to	
      B
      execution across multiple markets.

   •	 	 perate	on	a	platform	with	proven	robustness	and	performance	and	extensive	
      O
      market access.

   •	 Counter	the	challenges	of	regulation	and	liquidity	with	controlled	maintenance	costs.

   If you are looking to establish an online brokerage or your existing service is creaking
   under the weight of extensive maintenance costs, Front Arena has the answers. It is the
   proven environment for building and running effective online services.




High-performance validation
By	decoupling	your	order	validation	from	the	back	office,	you	can	give	your	customers	true	
real-time trading. Front Arena’s advanced pre-trade risk/validation engine simulates worst-case
scenarios for clients’ positions and orders at order entry. This provides cross-asset validation with
real-time margin-requirement calculations for derivatives across multiple currencies. Performance-
tuned, the validation engine continues to offer real-time protection, even during peak periods.


Proven
Front Arena can handle transactions securely
over the internet, even with very large numbers
of users and transactions. Current installations
comfortably service in excess of 200,000 users
and around 10,000 simultaneous logins. These
are able to process tens of thousands of orders
within minutes at market open.

A client router dispatch mechanism controls user
connection to a cluster of databases, ensuring
redundancy, upgradability and scalability. Front
Arena’s architecture ensures that you are
prepared for future growth.

Continuously upgraded to exploit technological
advances over the past 10 years, Front Arena
benefits from production maturity. The online              Reduce Time to Market – offer your retail customers
                                                           our out-of-the-box Java™ trading environment.
service is powerful, proven and reliable.


www.sungard.com/nextgenerationtrading
www.sungard.com/nextgenerationtrading




Rich content                                                    Do more with less
Our dynamic toolkit enables you to build                        Your online orders flow into Front Arena’s
websites that offer your clients rich content                   Internal Market – the central hub for all
for decision-making and you the ability to                      incoming orders and real-time market data.
go straight to market.                                          The highly flexible Rules Engine has access to
                                                                all this data. Consequently, you can successfully
Offer direct and indirect market access to
                                                                automate more of your order flow, with the
the world’s leading exchanges and MTFs.
                                                                ability to split orders between markets or
Provide market prices, charts, news and more
                                                                between internal and external destinations.
to create an environment that encourages
client loyalty – a place where they can take                    Additionally, Front Arena comfortably handles
positions, monitor profit and loss and value                    your order management across currencies and
their portfolios.                                               across assets. This gives you the ability to offer
                                                                markets in OTC instruments or you can create
And you have total flexibility to apply your
                                                                your own structured products based on any
own brand guidelines and create a powerful
                                                                instruments that can be packaged on a Price
visual style that reinforces your institution’s
                                                                x Quantity basis.
core values.
                                                                And you can complement your online trading
At the same time you can have full control
                                                                with	desk-based	trading.	Because	the	Internal	
of limits to ensure that you are protected.
                                                                Market provides your sales desks with a
                                                                consolidated view of all markets and incoming
Rapid time to market                                            orders, your sales desks can manage large
Perhaps you need to get up and running                          orders or view client portfolios and execute
quickly: with pre-built Java™ components to                     on those positions.
handle all the key brokerage tasks, you can                     Cost-efficient processing is about more
launch a robust professional online service                     than order flow. Easy interfaces ensure
in the minimum possible time.                                   you can connect Front Arena to other key
We’ll give you everything you need – trade                      applications. This enables you to exchange
tickets, order limits, portfolio valuations                     information seamlessly, automatically pass
and more.                                                       data to payments systems for cash
                                                                management or pass core transaction
                                                                details downstream for smooth and efficient
                                                                confirmations and settlement.




© 2009 SunGard
SunGard, SunGard Front Arena and the SunGard logo are trademarks or registered trademarks of SunGard Data Systems Inc. or its
subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

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Front Arena Retail Brokerage Fs

  • 1. FRONT ARENA RETAIL BRokERAgE Build a better internet brokerage The online services you offer your retail customers will stand or fall by easily identifiable qualities. Can you offer a straightforward efficient user experience? Can you be sure of robustness and high performance, even at peak times? Do you have a cost-effective maintenance model? Front Arena gives you the tools to build an internet brokerage that will comfortably pass these tests: • uild websites that deliver rich resources to your customers, with fast access to B execution across multiple markets. • perate on a platform with proven robustness and performance and extensive O market access. • Counter the challenges of regulation and liquidity with controlled maintenance costs. If you are looking to establish an online brokerage or your existing service is creaking under the weight of extensive maintenance costs, Front Arena has the answers. It is the proven environment for building and running effective online services. High-performance validation By decoupling your order validation from the back office, you can give your customers true real-time trading. Front Arena’s advanced pre-trade risk/validation engine simulates worst-case scenarios for clients’ positions and orders at order entry. This provides cross-asset validation with real-time margin-requirement calculations for derivatives across multiple currencies. Performance- tuned, the validation engine continues to offer real-time protection, even during peak periods. Proven Front Arena can handle transactions securely over the internet, even with very large numbers of users and transactions. Current installations comfortably service in excess of 200,000 users and around 10,000 simultaneous logins. These are able to process tens of thousands of orders within minutes at market open. A client router dispatch mechanism controls user connection to a cluster of databases, ensuring redundancy, upgradability and scalability. Front Arena’s architecture ensures that you are prepared for future growth. Continuously upgraded to exploit technological advances over the past 10 years, Front Arena benefits from production maturity. The online Reduce Time to Market – offer your retail customers our out-of-the-box Java™ trading environment. service is powerful, proven and reliable. www.sungard.com/nextgenerationtrading
  • 2. www.sungard.com/nextgenerationtrading Rich content Do more with less Our dynamic toolkit enables you to build Your online orders flow into Front Arena’s websites that offer your clients rich content Internal Market – the central hub for all for decision-making and you the ability to incoming orders and real-time market data. go straight to market. The highly flexible Rules Engine has access to all this data. Consequently, you can successfully Offer direct and indirect market access to automate more of your order flow, with the the world’s leading exchanges and MTFs. ability to split orders between markets or Provide market prices, charts, news and more between internal and external destinations. to create an environment that encourages client loyalty – a place where they can take Additionally, Front Arena comfortably handles positions, monitor profit and loss and value your order management across currencies and their portfolios. across assets. This gives you the ability to offer markets in OTC instruments or you can create And you have total flexibility to apply your your own structured products based on any own brand guidelines and create a powerful instruments that can be packaged on a Price visual style that reinforces your institution’s x Quantity basis. core values. And you can complement your online trading At the same time you can have full control with desk-based trading. Because the Internal of limits to ensure that you are protected. Market provides your sales desks with a consolidated view of all markets and incoming Rapid time to market orders, your sales desks can manage large Perhaps you need to get up and running orders or view client portfolios and execute quickly: with pre-built Java™ components to on those positions. handle all the key brokerage tasks, you can Cost-efficient processing is about more launch a robust professional online service than order flow. Easy interfaces ensure in the minimum possible time. you can connect Front Arena to other key We’ll give you everything you need – trade applications. This enables you to exchange tickets, order limits, portfolio valuations information seamlessly, automatically pass and more. data to payments systems for cash management or pass core transaction details downstream for smooth and efficient confirmations and settlement. © 2009 SunGard SunGard, SunGard Front Arena and the SunGard logo are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.