1) The document describes the Spirit of America RV brand and its target customer as hard working middle class families looking for an affordable RV that is easy to use. 2) It outlines the SE model which has fewer features to hit a lower price point and targets more price conscious buyers. 3) The document provides specifications and features for various floor plans ranging from 17 to 38 feet.

1. Spirit of America
2009 Product Training
Enjoy the Great Outdoors

2. Spirit of America
Targeted
Targeted
Customer
Competition
Hard working middle class camping
family. They work hard for their
money and expect their RV to work Springdale-Keystone RV
hard for them. They want it easy and Sprinter-Keystone RV
simple so they can get away quickly, Hornet-Keystone RV
then rest and relax and enjoy the Salem -Forest River
outdoors. Lack of RV experience and Dutchmen Classic-Thor
brand awareness means that eye
appeal will attract customers . The
monthly investment is very
important to this buyer.
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3. SE Spirit of America
MODELS FEATURE DIFFERENCES
Select floor plans
17QB, 19FL, 20 RD, 24 TBQ, Metal exterior siding
24 RBQ, 26 DBD No home theater system
No LP gas bottle covers
No silverware drawer
No pillows and pillow cases
Match light water heater
No raised panel doors
No hitch light
No stabilizer jacks
Non ducted air conditioning
No microwave oven
No wall border
No oven
The SE models are considered special editions. These trailers are
targeted towards the price conscious buyer. The special build of the
SE product is solely designed to target a specific price point.
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4. Spirit of America
17 QB
• Large rear window
• 60 x 74 queen bed
• Rear dinette
• Base weight – 3145 lbs.
Enjoy the Great Outdoors SE MODEL

5. Spirit of America
19 SE
• Bunk Beds-double down, bunk up
• Front sofa
• Base weight – 3644 lbs.
Enjoy the Great Outdoors SE MODEL

6. Spirit of America
20 RD
• Rear dinette
• Large rear window
• Base weight – 3334 lbs.
Enjoy the Great Outdoors SE MODEL

7. Spirit of America
24 TBQ
• Bunk Beds
• Separate master bedroom
• Base weight – 4228 lbs.
Enjoy the Great Outdoors SE MODEL

8. Spirit of America
24 RBQ
• Bunk Beds
• Separate master bedroom
• Base weight – 4029 lbs.
Enjoy the Great Outdoors SE MODEL

9. Spirit of America
26 DBD
• Bunk beds – double down, bunk up
• Can sleep up to 9- without a slide out
• Base weight – 4522 lbs.
Enjoy the Great Outdoors SE MODEL

10. Spirit of America
24 TBQ
• Bunk Beds
• Separate master bedroom
• Base weight – 4228 lbs.
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11. Spirit of America
24 RBQS
• Large bath
• Master bedroom
• Wardrobe cabinet
• Base weight – 4267 lbs.
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12. Spirit of America
26 RKS
• Rear kitchen
• Loads of storage
• Base weight – 4684 lbs.
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13. Spirit of America
27 RBS
• Spacious bathroom with closet storage
• Large slide out with sofa and dinette
• Base weight – 5920 lbs.
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14. Spirit of America
30 RLS
• Large slide out with sofa and dinette
• Front kitchen
• Loads of counter space and kitchen storage
• Skylight in kitchen
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15. Spirit of America
28 DSB
• Bunk beds
• Private area for the kids
• Base weight – 6032 lbs.
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16. Spirit of America
28 FKS
• Front kitchen with lots of counter space and storage
• Dual entry doors
• Base weight – 5900 lbs.
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17. Spirit of America
29 BHS
• Double bed down, bunk bed upper
• U shaped dinette
• Dual entry doors
• Base weight – 5700 lbs.
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18. Spirit of America
29 RKS
• Rear kitchen with lots of counter space
• U shaped dinette
• Base weight – 6032 lbs.
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19. Spirit of America
29 QBS
• Quad bunks
• U shaped dinette
• Stow N Go door option
• Base weight – 6000 lbs.
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20. Spirit of America
38 DSB
• Destination trailer
• Sliding glass door
• Two bedrooms
• Base weight – 7309 lbs.
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21. Spirit of America
Hot Selling Features
1. Powder Coated I-beam frame
2. 5-Layer laminated sidewall construction
3. 5-Layer crowned roof construction
4. Exclusive “Even Cool” air conditioning
system
5. 5-Layer floor construction
Enjoy the Great Outdoors Spirit of America

22. Spirit of America
Feature: Powder Coated I-Beam Frame
Benefit: The frame is a rolled steel I-Beam that
boasts durability and strength. Full width
outriggers give support to the outer edge of the
floor and sidewall. The frame, steps, and axles
are powder coated for rust resistance.
Enjoy the Great Outdoors

23. Spirit of America
Sidewalls
5-Layer Laminated Construction
1. Slick fiberglass exterior skin
2. Substrate panel
3. Rigid foam insulation
4. Interior décor wallboard R-Value = R-7
5. Welded aluminum framing
5. 4. 3. 2. 1.
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24. Spirit of America
Roof
5-Layer construction
1. Interior ceiling board
2. fiberglass insulation
3. Wood rafters - Crowned for controlled water run off
4. 3/8” roof decking
5. One piece rubber roof covering R-Value = 11.0
5.
3. 4.
2.
1.
Enjoy the Great Outdoors

25. Spirit of America
Feature: Exclusive Even Cool™ Air Conditioning
System
Benefit: Radiused corners in the duct ensure
maximum, consistent airflow to the A/C ducts.
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26. Floor Spirit of America
5-Layer Construction
1. Steel I Beam frame
2. Darco moisture barrier
3. Fiberglass insulation R-Value = 11.0
4. 1/2” OSB floor decking
5. Linoleum
5.
4.
2. 3.
1.
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27. Spirit of America
Hot Selling Features
1. Laminated sidewalls
2. Metal sidewalls (SE models only)
3. Radius entry door
4. Generator basket in frame (SE models
only)
5. Entry steps attached to floor and frame
6. Pass Through storage
Enjoy the Great Outdoors Spirit of America

28. Spirit of America
Feature: Laminated sidewalls
Benefit: The laminated sidewalls give you a sturdy exterior.
It is more durable than metal and easier to clean. It’s also
lighter.
Enjoy the Great Outdoors

29. Spirit of America
Feature: Aluminum sidewalls (SE Models)
Benefit: The aluminum sidewalls offer a painted metal
exterior and is available on the SE models only.
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30. Spirit of America
Feature: Radiused entry doors
Benefit: Radius door provides a better seal
and is less likely to damage your awning if
hit by the door.
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31. Spirit of America
Feature: Front generator basket (SE models)
Benefit: Store a portable generator or firewood on the front
tray. Easy access trailer batteries mount here, too.
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32. Spirit of America
Feature: Sturdy entry steps
Benefit: All entry steps are secured to the frame and the
floor. This gives solid support when making those trips
inside and outside to load for a trip.
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33. Spirit of America
Feature: Pass thru storage
Benefit: Neatly stow your fishing poles or other camping
necessities in the exterior storage area.
Enjoy the Great Outdoors

34. Spirit of America
Hot Selling Features
1. Hide a bed sofa with air mattress and
storage drawer below
2. LCD television (Option)
3. One of a kind interior appeal
4. Ceiling height
Enjoy the Great Outdoors Spirit of America

35. Spirit of America
Feature: Sleep Easy Package (option)
Benefit: A hide a bed sofa with an air mattress and a pillow top
mattress ensures a comfortable night’s sleep. Air mattress stows
away in sofa drawer. Operates on 12V or 110V.
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36. Spirit of America
Feature: Theater Package
Benefit: Optional 19” LCD TV mounts to the wall. Connects
to surround sound and AM/FM/CD/DVD player.
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37. Spirit of America
Feature: One of a kind interior appeal
Benefit: The rich looking interior will appeal to most all. The Spirit of
America has a rich look not seen at this price point.
Enjoy the Great Outdoors

38. Spirit of America
78”
Feature: Tall Ceilings
Benefit: The 6’6’’ ceiling height will make the living area feel larger
than it is. No need to duck when inside this coach.
Enjoy the Great Outdoors

39. Spirit of America
Hot Selling Features
1. Large sink with high spout faucet
2. A chefs kitchen (microwave, range with oven and
refrigerator)
3. Silverware drawer
4. U- shaped dinette
5. Hardwood cabinet doors
Enjoy the Great Outdoors Spirit of America

40. Spirit of America
Feature: Large stainless sink with high spout faucet
Benefit: The double basin sink is perfect for food
preparation and cleanup. The tall faucet sprayer allows you
to fill tall pots and wash down bulky items that ordinary
faucets just can’t get to.
Enjoy the Great Outdoors

41. Spirit of America
Feature: A Chef’s Kitchen
Benefit: A 3 burner high output range, oven, refrigerator, and
microwave oven will make preparing any meal a breeze. The pantry
storage with drawers has more space than most in this class.
Enjoy the Great Outdoors

42. Spirit of America
Feature: Silverware drawer
Benefit: Silverware drawer keeps the utensils
organized. Drawer guides make the drawer open and
close smoothly. Techwood drawers won’t swell and are
easy to clean.
Enjoy the Great Outdoors

43. Spirit of America
Feature: U shaped dinette (select floor plans)
Benefit: This dinette give you plenty of room for all at meal
time. Converts to a bed when additional sleeping capacity is
needed. Thermofoil table is durable and won’t deteriorite due
to the sun.
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44. Spirit of America
Feature: Raised panel hardwood doors
Benefit: Residential rail and stile cabinetry with raised
panel hardwood doors give the Spirit of America a rich look.
Enjoy the Great Outdoors

45. Spirit of America
Hot Selling Features
1. Low point water drain
2. 6 gallon water heater
3. Rotocast seamless holding tanks
4. Outside shower
Enjoy the Great Outdoors Spirit of America

46. Spirit of America
Feature: Below floor low point water drains
Benefit: Low point water drains make it easy to winterize and
drain water system. Note: color coded water lines
Enjoy the Great Outdoors

47. Spirit of America
Feature: 6-Gallon Gas/Electric EI Water Heater
Benefit: There will be plenty of hot water for all of your
needs with a 6 gallon DSI water heater.
Enjoy the Great Outdoors

48. Spirit of America
Feature: Rotocast seamless holding tanks
Benefit: Rotocast tanks contain no seams or welds. This makes
it less likely to leak as most leaks are always at the welds.
Enjoy the Great Outdoors

49. Spirit of America
Feature: Outside shower (option)
Benefit: Rinse off your dirty shoes before going inside. The
outside shower has many uses. You’ll be glad you’ve got
one.
Enjoy the Great Outdoors

50. Spirit of America
Hot Selling Features
1. Queen bed with pillow top mattress (Sleep Easy Pkg)
2. Bunk beds galore
3. Storage, storage and more storage…
4. Bathroom
Enjoy the Great Outdoors Spirit of America

51. Spirit of America
Feature: Queen Bed with 320 coil Pillow Top Mattress (option)
Benefit: You’ll forget that you’re only camping in this beautiful
bedroom. The pillow top mattress is just like you see in homes.
Much more comfortable than a typical foam mattress or flimsy
spring mattress. Night stands give you a place for the clock or
reading material.
Enjoy the Great Outdoors

52. Spirit of America
Quad Bunks Double Bunks Bunk up double down
Feature: Bunk Beds
Benefit: When sleeping capacity is needed, Spirit of America
delivers. Three floor plans offer bunk beds. There’s one for your
needs.
Enjoy the Great Outdoors

53. Spirit of America
Feature: Storage, Storage and More Storage…
Benefit: In addition to the closet and cabinet storage, the bed
lifts up to store the bulky items. There is access to the pass
thru storage from here, too. Note the clean look.
Enjoy the Great Outdoors

54. Spirit of America
Feature: Bath sink with foot pedal flush
Benefit: The marine toilet has a sturdy feel . The foot
pedal makes for a sanitary hands free flush.
Thermofoil counter, nickel faucet, and cabinet gives it
that residential feel.
Enjoy the Great Outdoors

55. Spirit of America
Hot Selling Features
1. Hitch light
2. Standard LP leak alarm, fire extinguisher,
smoke detector and carbon monoxide
detector
3. Dark tinted safety glass windows
4. Diamond plate rock guard
Enjoy the Great Outdoors Spirit of America

56. Spirit of America
Feature: Hitch Light
Benefit: Located on the front of the coach. This light
brightly illuminates the hitch area. No need to grab a
flashlight to walk around your coach in the evening.
Enjoy the Great Outdoors

57. Spirit of America
Every Spirit of America has the
following for your protection:
LP Leak Alarm: Alerts you if there is an LP gas leak in the
coach.
Fire Extinguisher: ABC rated in the event of fire.
Smoke Detector: Alerts you to smoke from a fire.
Carbon Monoxide Detector: Alerts you to the presence of
odorless carbon monoxide gas.
Enjoy the Great Outdoors

58. Spirit of America
Feature: Large Dark Tinted Safety
Glass Windows
Benefit: Automotive type safety
glass is designed to stay in tact when
compromised, rather than scattering
glass shards inside the coach.
Windows are sealed with an
automotive style closed foam seal.
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59. Spirit of America
Feature: Diamond plate rock guard (Option)
Benefit: Rock guard protects your RV from
flying road debris thrown by the tow vehicle.
Enjoy the Great Outdoors

60. Easy Walk Around Spirit of America
5 4
13
2
11
7
6 9
14
3 12
14 10 1
1. Powder coated I-Beam frame 8. Pass thru storage (most models)
2. 5 layer laminated sidewall 9. Bolted and welded steps
3. 5 layer floor 10. Tinted safety glass
4. 5 layer crowned roof 11. Dual LP bottles
5. Evencool 13500 BTU A/C (Non SE) 12. Awning
6. Radius entry doors 13. Radial tires
7. Breathable graphics 14. Hitch light
Enjoy the Great Outdoors

61. Spirit of America
Easy Walk Around
Living Area
1. Sleeper sofa
2. Dinette
3. LCD TV
4. AM/FM/DVD/CD Player (option)
1
1 2-3 1
3
2 1-2
2
4 3-4 3
Sleeping Bath Area
Bath Area Galley Area
1. 60x74 Queen bed 1.
1. Storage
Storage 1. Large sink
2. Pillow top mattress 2.
2. Tub
Tub 2. Chef’s kitchen
3. Wardrobe storage 3.
3. Sink
Sink 3. Solid surface counter
4.
4. Marine toilet
Marine toilet
Enjoy the Great Outdoors