2009 Product Training
Targeted                                  Targeted
Customer                                  Competition
An empty nester c...
Chassis Specs
                                     Ford
GVWR (lbs.)                         14,500
GCWR (lbs.)            ...
• 60x 80 queen bed offset in a unique way
• Progressive design with “yacht like” curves
• Dinette or recliners
• Rear bedroom can be an additional seating room
• Progressive design with “yacht like” curves
• Huge Sofa/Dinette
• Offset queen bed
• Lots of “curves”
Hot Selling Features
1. Coachmen innovative sidewall design
2. 5-Layer laminated sidewall construction
3. 5-Layer laminate...
Feature: Innovative Sidewall Design
High Gloss Fiberglass Exterior Skin Laminated to
a Composite Substrate (Not Wood Panel...
Sidewalls
5-Layer Laminated Construction
1.   High gloss fiberglass exterior skin
2.   Azdel composite (not wood) substrat...
Roof
5-Layer Laminated construction
   1.   Interior ceiling board
   2.   Rigid polystyrene foam insulation
   3.   Alumi...
Feature: Exclusive Even Cool™ Air Conditioning System
Benefit: Radiused corners in the duct ensure maximum,
consistent air...
Floor
5-Layer Laminated Construction
   1.   Galvanized steel underbelly
   2.   1-1/2” Welded tubular steel framing
   3....
Hot Selling Features

1.   3 Exterior graphics selections
2.   Firestone® Ride Rite air assist suspension
3.   Outside ent...
Feature: 2 Exterior Full Paint Graphics Selections
1 Standard build graphics selection
Benefit: Full body paint in either ...
Feature: Firestone Air Assist Suspension (Option)
Benefit: Load adjustment, soften the ride, and increase the
lifespan of ...
Feature: Outside Entertainment Center

Benefit: Enjoy sitting outdoors with
your favorite tunes playing in the
background....
Feature: 4000 Series generator

Benefit: You’ll never be in the dark with Concord. This
generator gives you plenty of 110V...
Feature: Light Bar Over Entry Door

Benefit: Dare to be different. This
light provides great illumination at
night. It “lo...
Hot Selling Features
1. Progressive interior design with halogen lighting
   throughout
2. Ceiling skylight Centralized co...
Feature: Halogen Lighting
                                        Package
                                        Benefit:...
Feature: Designer Hardware and Hidden Hinges
Benefit: Brushed nickel hardware give that
elegant look
Feature: Ceiling Skylight
Benefit: Lets in more natural light that makes the
living room brighter. The pleated shade can a...
Feature: Centralized Command
                                      Panel.
Feature: Intellitec Lighting
System             ...
Feature: Beauflor® Flooring
Benefit: Bring the rich look of wood into you new
home. It’s skid resistant, mold, mildew, and...
Hot Selling Features

1. Stainless steel appliances
2. Sealed burner range top
3. Extra deep kitchen sink with hi rise fau...
Feature: Stainless Steel Appliances
Benefit: Have the hi-tech look with all stainless steel appliances.
Easy to clean, too.
Feature: Sealed Burner Range Top and Convection Microwave
Benefit: Sealed burners are easy to clean and the convection
mic...
Feature: Extra Deep Kitchen Sink with Hi Rise Faucet
Benefit: Clean large pots with the hi rise faucet. Stainless steel si...
Feature: Full Extension Ball Bearing Drawer Guides
Benefit: Smooth operation and useful storage from the entire
drawer is ...
Hot Selling Features

1. Cabover 26” LCD TV w/DVD player and Bose
   wave radio w/single bunk (option)
2. Standard side sw...
Feature: Overhead Entertainment Center-Option.
Benefit: Includes a 26” LCD (HD ready) television, DVD player and
Bose Wave...
Feature: Side Swing LCD Televisions
Benefit: TV swings out for viewing at most any angle. Stows away for
travel.
Feature: Side View Cameras
                                       Option
                                       Benefit: S...
Feature: Sirius Satellite Radio Docking Station
Benefit: With Sirius Satellite Radio, you can listen to what you
want, whe...
Feature: iPod Docking Station.
Benefit: Take all of your favorite music with you. With the iPod
docking station you can ta...
Hot Selling Features

1. Black Tank Rinse
2. Exclusive Water Works™ utility panel
3. No-Mess™ termination system
4. Duratu...
Tank Flush




Outside Shower



Feature: Outside shower          Feature: Waste tank rinse
Benefit: It’s easy to clean up...
Feature: Exclusive Water Works™ Utility Panel.
Benefit: Another Coachmen exclusive feature. A single dial
operates all you...
Feature: No-Mess™ Termination System
Benefit: Pipe swings out with the enclosed drain hose to empty
the holding tank. Drai...
Feature: Duratube Copper LP Lines.
Benefit: Freelander utilizes Duratube™ copper LP lines
the full length from the LP sour...
Hot Selling Features

1. Innovative angled queen bed (318 DS, 320 DS)
2. Cedar lined wardrobe closets
3. Standard LCD tele...
Feature: Innovative Yacht Inspired Angled Queen Bed

Benefit: The angled residential sized queen bed give the
illusion of ...
Feature: Cedar Lined Wardrobe Closets

Benefit: Cedar keeps clothes smelling fresh and offers
protection from moths. This ...
Feature: Bedroom LCD Televisions

Benefit: LCD TV stows away in vanity area when not in use.
A simple push on the vanity t...
Feature: Vessel Bowl Bathroom Sink

Benefit: Designer vessel sink in the
bath area offers the luxurious look and
feel of a...
Feature: Porcelain Toilet With Foot
Pedal Flush.
Benefit: The porcelain toilet has that
residential, sturdy feel . The foo...
Hot Selling Features
1. Seat belts at most fixed seating locations
2. Standard LP leak alarm, fire extinguisher,
   smoke ...
= Seatbelt Location




Feature: Seatbelts at most fixed seating locations.
Benefit: Coachmen exceeds the sleeping capacit...
Every Leprechaun has the following
for your protection:
LP Leak Alarm: Alerts you if there is an LP gas leak in the
coach....
Feature: Tinted Safety Glass
Windows.
Benefit: Automotive type safety
glass is designed to stay in tact
when compromised, ...
Feature: Emergency start switch.
Benefit: Allows the chassis engine to be started with
house batteries. It’s like getting ...
Easy Walk Around
     12       13
                                     14
                                                ...
Easy Walk Around
 Living Area                                                    Audio and Video
 1.   Ultra Leather Furni...
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2009 Leprechaun Training Book

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2009 Leprechaun Training Book

  1. 1. 2009 Product Training
  2. 2. Targeted Targeted Customer Competition An empty nester couple or upper Winnebago-Outlook income young family that has previous RV ownership experience. Fleetwood-Jamboree/Tioga They want a lot for their money. They want lots of storage, high end Jayco-Greyhawk furniture, and good electronics which is one reason they choose a class C Forest River-Forester that has luxury amenities for the price of an entry level class A. They travel often and enjoy the familiar, easy driving comforts of a class C chassis.
  3. 3. Chassis Specs Ford GVWR (lbs.) 14,500 GCWR (lbs.) 20,000 Fuel Capacity 55 gal Ride-Rite Air Suspension Option Engine Triton V-10 / Powerstroke Liters 6.8L / 6.0L Horsepower 305 / 235 Torque 420 / 440 Transmission 5-Speed Torque Shift Gear Ratio 4.56 Automotive Headliner Std Hitch Rating 5,000 Warranty 5yr. / 60k
  4. 4. • 60x 80 queen bed offset in a unique way • Progressive design with “yacht like” curves • Dinette or recliners
  5. 5. • Rear bedroom can be an additional seating room • Progressive design with “yacht like” curves
  6. 6. • Huge Sofa/Dinette • Offset queen bed • Lots of “curves”
  7. 7. Hot Selling Features 1. Coachmen innovative sidewall design 2. 5-Layer laminated sidewall construction 3. 5-Layer laminated and crowned roof construction 4. Exclusive “Even Cool” air conditioning system 5. 5-Layer laminated floor construction
  8. 8. Feature: Innovative Sidewall Design High Gloss Fiberglass Exterior Skin Laminated to a Composite Substrate (Not Wood Panels) Benefit: An ultra smooth exterior skin with an Eco friendly, moisture resistant substrate. TRADITIONAL WOOD PANELS
  9. 9. Sidewalls 5-Layer Laminated Construction 1. High gloss fiberglass exterior skin 2. Azdel composite (not wood) substrate 3. Rigid foam insulation 4. Interior décor wallboard 5. Welded aluminum framing 5. 4. 3. 2. 1.
  10. 10. Roof 5-Layer Laminated construction 1. Interior ceiling board 2. Rigid polystyrene foam insulation 3. Aluminum rafters - Crowned for controlled water run off 4. 3/8” roof decking 5. TPO roof covering - Won’t streak and more durable than rubber 3. 4. 2. 5. 1.
  11. 11. Feature: Exclusive Even Cool™ Air Conditioning System Benefit: Radiused corners in the duct ensure maximum, consistent airflow through the A/C ducts
  12. 12. Floor 5-Layer Laminated Construction 1. Galvanized steel underbelly 2. 1-1/2” Welded tubular steel framing 3. High compression foam insulation 4. 1/2” floor decking (2 layers of ¼” decking with staggered seams) 5. Linoleum and removable carpet 5. 4. 3. 2. 1.
  13. 13. Hot Selling Features 1. 3 Exterior graphics selections 2. Firestone® Ride Rite air assist suspension 3. Outside entertainment center 4. 4000 Series generator 5. Light bar over entry door
  14. 14. Feature: 2 Exterior Full Paint Graphics Selections 1 Standard build graphics selection Benefit: Full body paint in either gold, gray tones or with standard graphics. You decide which one is a better fit.
  15. 15. Feature: Firestone Air Assist Suspension (Option) Benefit: Load adjustment, soften the ride, and increase the lifespan of the leaf springs.
  16. 16. Feature: Outside Entertainment Center Benefit: Enjoy sitting outdoors with your favorite tunes playing in the background. Make adjustments with the remote control.
  17. 17. Feature: 4000 Series generator Benefit: You’ll never be in the dark with Concord. This generator gives you plenty of 110V electricity to operate the air conditioning and other appliances that offer comfort to make your life easy. An LP generator is available with the diesel chassis.
  18. 18. Feature: Light Bar Over Entry Door Benefit: Dare to be different. This light provides great illumination at night. It “looks” good, too. A power awning with an Alumiguard cover is standard for 2009.
  19. 19. Hot Selling Features 1. Progressive interior design with halogen lighting throughout 2. Ceiling skylight Centralized command panel 3. Intellitec lighting system and coach command panel 4. Slip resistant Beauflor® flooring 5. Luxury cabinet hardware and hidden hinges
  20. 20. Feature: Halogen Lighting Package Benefit: Residential style lighting and flush mounted Feature: Progressive Interior Design halogen lights throughout Benefit: The design sets this coach brightly illuminates the warm apart from the rest. The “yacht like” interior of the Leprechaun. No look give the interior a fresh look cheap pancake lights in here. and feel.
  21. 21. Feature: Designer Hardware and Hidden Hinges Benefit: Brushed nickel hardware give that elegant look
  22. 22. Feature: Ceiling Skylight Benefit: Lets in more natural light that makes the living room brighter. The pleated shade can also be pulled shut for privacy.
  23. 23. Feature: Centralized Command Panel. Feature: Intellitec Lighting System Benefit: The command panel makes it simple to find many of Benefit: Each switch has a built in the commonly used gauges and dimmer and the switches are switches, and it is centrally programable. located for easy operation.
  24. 24. Feature: Beauflor® Flooring Benefit: Bring the rich look of wood into you new home. It’s skid resistant, mold, mildew, and stain resistant. Comes with a 7 year wear guarantee and a 2 year cold crack guarantee.
  25. 25. Hot Selling Features 1. Stainless steel appliances 2. Sealed burner range top 3. Extra deep kitchen sink with hi rise faucet 4. Full extension ball bearing drawer guides
  26. 26. Feature: Stainless Steel Appliances Benefit: Have the hi-tech look with all stainless steel appliances. Easy to clean, too.
  27. 27. Feature: Sealed Burner Range Top and Convection Microwave Benefit: Sealed burners are easy to clean and the convection microwave will perform double duty by heating your favorite beverage or cook brownies. Range cover increases counter space.
  28. 28. Feature: Extra Deep Kitchen Sink with Hi Rise Faucet Benefit: Clean large pots with the hi rise faucet. Stainless steel sink won’t be damaged by hot pans. It looks good, too.
  29. 29. Feature: Full Extension Ball Bearing Drawer Guides Benefit: Smooth operation and useful storage from the entire drawer is what you get with these guides.
  30. 30. Hot Selling Features 1. Cabover 26” LCD TV w/DVD player and Bose wave radio w/single bunk (option) 2. Standard side swing LCD television 3. Flip-up rear vision camera w/optional side view cameras 4. Sirius satellite radio and docking station (option) 5. i-Pod hook up (option)
  31. 31. Feature: Overhead Entertainment Center-Option. Benefit: Includes a 26” LCD (HD ready) television, DVD player and Bose Wave® radio sound system. This entertainment center provides fun for the entire family.
  32. 32. Feature: Side Swing LCD Televisions Benefit: TV swings out for viewing at most any angle. Stows away for travel.
  33. 33. Feature: Side View Cameras Option Benefit: See your blind spots Feature: Backup camera w/LCD with side view cameras. monitor and side cameras Makes changing lanes a breeze. Benefit: With the touch of a button, the integrated backup monitor automatically flips out of the dash radio for a confident rear view.
  34. 34. Feature: Sirius Satellite Radio Docking Station Benefit: With Sirius Satellite Radio, you can listen to what you want, when you want, wherever you are. 100% Commercial-Free Music from every genre, plus Sports, News, Talk and Comedy — all with crystal-clear, coast-to-coast coverage. Subscription required.
  35. 35. Feature: iPod Docking Station. Benefit: Take all of your favorite music with you. With the iPod docking station you can take along enough music for the journey, no matter how long it is. Best of all, you can play it through the existing sound system.
  36. 36. Hot Selling Features 1. Black Tank Rinse 2. Exclusive Water Works™ utility panel 3. No-Mess™ termination system 4. Duratube™ copper LP lines
  37. 37. Tank Flush Outside Shower Feature: Outside shower Feature: Waste tank rinse Benefit: It’s easy to clean up Benefit: Just hook a your shoes or other items garden hose up to the without going inside the RV. inlet and flush the black The outside shower makes it tank. Keeps level sensors easy. It’s housed in the same clean so you get an compartment as the other accurate reading on your necessities. monitor panel.
  38. 38. Feature: Exclusive Water Works™ Utility Panel. Benefit: Another Coachmen exclusive feature. A single dial operates all your water functions. It is the simplest and easiest to use.
  39. 39. Feature: No-Mess™ Termination System Benefit: Pipe swings out with the enclosed drain hose to empty the holding tank. Drain hose remains connected and stows in the termination pipe. No need to handle the drain hose.
  40. 40. Feature: Duratube Copper LP Lines. Benefit: Freelander utilizes Duratube™ copper LP lines the full length from the LP source to the appliance. Since copper won’t rust or corrode like the black pipe found on others motorhomes, this helps to extend the life of your appliances.
  41. 41. Hot Selling Features 1. Innovative angled queen bed (318 DS, 320 DS) 2. Cedar lined wardrobe closets 3. Standard LCD televisions (all models) 4. Vessel bowl bathroom sink w/ designer faucet 5. Porcelain footpedal toilet
  42. 42. Feature: Innovative Yacht Inspired Angled Queen Bed Benefit: The angled residential sized queen bed give the illusion of a larger room.
  43. 43. Feature: Cedar Lined Wardrobe Closets Benefit: Cedar keeps clothes smelling fresh and offers protection from moths. This closet has an automatic light.
  44. 44. Feature: Bedroom LCD Televisions Benefit: LCD TV stows away in vanity area when not in use. A simple push on the vanity top releases the TV. No wasted space with the “Televator.”
  45. 45. Feature: Vessel Bowl Bathroom Sink Benefit: Designer vessel sink in the bath area offers the luxurious look and feel of a luxury home.
  46. 46. Feature: Porcelain Toilet With Foot Pedal Flush. Benefit: The porcelain toilet has that residential, sturdy feel . The foot pedal makes for a sanitary hands free flush.
  47. 47. Hot Selling Features 1. Seat belts at most fixed seating locations 2. Standard LP leak alarm, fire extinguisher, smoke detector and carbon monoxide detector 3. Tinted safety glass windows 4. Emergency start switch standard
  48. 48. = Seatbelt Location Feature: Seatbelts at most fixed seating locations. Benefit: Coachmen exceeds the sleeping capacity of each model with our number of seat belts. All seatbelts also meet the pull test requirements by FMVSS. Many manufacturers only meet the minimum number of seatbelts required.
  49. 49. Every Leprechaun has the following for your protection: LP Leak Alarm: Alerts you if there is an LP gas leak in the coach. Fire Extinguisher: ABC rated in the event of fire. Smoke Detector: Alerts you to smoke from a fire. Carbon Monoxide Detector: Alerts you to the presence of odorless carbon monoxide gas.
  50. 50. Feature: Tinted Safety Glass Windows. Benefit: Automotive type safety glass is designed to stay in tact when compromised, rather than scattering glass shards inside the coach.
  51. 51. Feature: Emergency start switch. Benefit: Allows the chassis engine to be started with house batteries. It’s like getting a jumpstart from yourself. No need for roadside service if the battery is dead.
  52. 52. Easy Walk Around 12 13 14 15 4 8 7 1 11 9 6 10 5 3 2 1. Heated and Remote Mirrors 8. 3 Exterior Graphics Options 2. Stainless Steel Wheel Liners 9. Side Hinge Baggage Doors 3. Extra Wide Running Boards 10. 5,000 lb Tow Hitch 4. Tinted Safety Glass Windows 11. LED Tail Lights 5. Power Entry Step 12. Roof Ladder 6. Air Assist Suspension 13. Seamless TPO Roof Covering 7. High Gloss Sidewall with Azdel 14. Power Patio Awning Composite Substrate 15. Light Bar Over Entry Door
  53. 53. Easy Walk Around Living Area Audio and Video 1. Ultra Leather Furniture (Option) 1. Cabover Entertainment Center (Option) 2. Halogen Lighting Throughout with Intellitec Controls 2. Side Swing Out LCD Television 20”-26” 3. Soft Touch Ceiling Liner 3. Sirius Satellite Radio Docking Station (Option) 4. Beauflor flooring 4. i-Pod Docking Station (Option) 5. Euro Chair with Flip Up Lap Desk (320 DS) 5. Dash Stereo w/ Flip Up Rear Vision Camera 5 1-2 2 4 1 1-2 3 3-5 1-2 5 3 3-4 1 3-4 4 2 Bedroom Bath Area Bath Area Galley Area 1. Vessel Bowl Sink 1. Vessel Bowl Sink 1. Sealed 3-Burner Range 1. Angled Rear Queen Bed (Select Models) 2. Glass Shower Enclosure 2. Glass Shower Enclosure 2. Convection Microwave 2. Innerspring mattress 3. Porcelain Foot Flush Toilet 3. Porcelain Foot Flush Toilet 3. Extra Deep Sink 3. Cedar Lined Wardrobe Closets 4. Waste Tank Flusher System 4. Waste Tank Flusher System 4. Pull Out Sprayer Faucet 4. 19”-32” Bedroom LCD Television 5. Stainless Steel Appliances

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