Som Project Final
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
393
On Slideshare
393
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. MISSION STATEMENT “ TO PROVIDE CUSTOMERS WITH THE GREATEST CONVENIENCE THROUGH THE USE OF A UNIVERSAL DISCOUNT CARD THAT CAN BE USED AT ALL THEIR FAVORITE STORES.”
  • 2. Universal Savings Card
    • Universal savings card that can be used at all participating stores. Makes it easier and convenient for customers to obtain a single savings card for all of their favorite stores and shopping activities.
  • 3. Management and Operations
    • Supply Chain 1
      • Suppliers
        • Plastic, magnetic strip, rubber, and ink.
      • Manufacturers 2
        • Just-in-time Manufacturing
      • Distributors
        • Fed-Ex will transfer the cards from the manufacturers to the customers.
      • Customers
        • Customers can order the card from any participating stores and they will receive a receipt which can act as a temporary universal savings card.
          • The official card will be processed and shipped within a week.
        • Cards can also be purchased online through the company’s website.
    1 Operations Management - Supply Chain Management - SCM" (2009). Recklies Management Project. Retrieved from: http://www.themanager.org/Knowledgebase/Operations/SCM.htm 2 McNamara, Carter (2009). Operations Management. Free Management Library. Retrieved from http://manage.menthelp.org/ops_mgnt/ops_mgnt.htm
  • 4. Management and Operations, cont.
    • All information will be stored in the Discount Depot database and put into separate accounts.
    • Online transactions will be
    • through credit cards and in
    • person transactions will be
    • through cash, check, and
    • credit card.
  • 5. Management and Operations, cont.
    • Communication Technology 3
      • USC Information Tracker
        • A system tracker that records customer activity.
          • This is how participating stores will receive customer information and a way for Discount Depot to keep track of customer purchases, information, and card activity.
      • Customer Service Line
        • Customers can call the Universal Savings Card private hotline for any inquiries about the card.
      • Internet
        • The internet will be used to hold customer’s
        • information through a private company database.
    3 McNamara, Carter (2009). Operations Management. Free Management Library. Retrieved from http://manage.menthelp.org/ops_mgnt/ops_mgnt.htm
  • 6. Technology
    • Through the Internet
    • Cardholder’s account can be managed through the USC’s website “
    • Cardholder can customize the stores they would like to receive discounts/ coupons
    • Accounts details may be edited
    • Stores that are registered with USC, have USC advertisements on their websites
  • 7. Technology, cont.
    • How the USC works 4
    • Eco-friendly material used for card? Appeal to the “go green” trend
    • Accessed with a swipe like a credit card
    • Once swiped, user preferences are accessed to show discounts/ coupons for the appropriate store
    • Once a company is registered with a USC, the company’s data is recorded into the system and card
    4 Graettinger, Tim (2009). "Digging Up Dollars with Data Mining- An Executive's Guide." Data Administration Newsletter. Retrieved from http://www.tdan.com/view-articles/5263/
  • 8.  
  • 9. Technology, cont.
    • Data Mining 5
    • Used to benefit the cardholder and registered companies
    • Every purchase that the cardholder makes is recorded
    • Purchase history and information is used a reference to show cardholder’s habits and possible interests
    • Provides registered companies the cardholder’s purchase habits
    5 Graettinger, Tim (2009). "Digging Up Dollars with Data Mining- An Executive's Guide." Data Administration Newsletter. Retrieved from http://www.tdan.com/view-articles/5263/
  • 10. Marketing (U.S.)
    • Target Market
    • U.S.
      • Grocery stores
      • Convenient stores
      • Retail Stores
    • Target Group :
      • Women through the age of 25-50- shopping for families
      • Senior citizens
  • 11. Marketing (Europe)
    • Target Market
    • Europe
      • Families
      • Senior citizens
    • We chose Europe because time and convenience are more important in Europe than in other countries. 6
    • Both the target markets in Europe and the U.S. are very similar with minor differences.
    • Choosing Europe will allow us to adapt our product and marketing strategies more efficiently. 6
    6 Cohn, T. (2009). Marketing research, consulting, services, strategies and plans for generating more business direct over the web. Advanced Marketing Consultants. Retrieved from http://www.marketingprinciples.com/
  • 12. Marketing, cont.
    • Competitors : Existing stores with Bonus /discount cards
    • Examples are : Giant, Safeway, Shoppers, Wegmans, Dicks Sporting Goods, CVS, Rite Aide, etc.
    • These can all be potential customers.
      • By providing them with a discount card service which will lower companies costs. 7
      • Less worry and hassle within the organizations mentioned above.
      • We will provide them the data mining information that we get from card users. 7
    7 Lake, L. (2009). Are You Interacting or Interrupting Potential Customers? [Msg 1]. Message posted to http://marketing.about.com/
  • 13. Marketing, cont.
    • The Four P’s of marketing 8
    • Product : Universal savings Card
    • Price : 50 dollars annually and free for card activation
    • Place : retail stores, grocery stores, and warehouses and internet
    • Promotion : Internet ads, sales people at cashiers, coupon books, magazines, store catalog and newspapers.
    8 Grewal, D., & Levy, M. (2010). Marketing. New York, NY: McGraw-Hill/Irwin.
  • 14. Marketing, cont.
    • SWOT Analysis
    • S trengths : Efficiency and convenience
    • W eaknesses : Market penetration within existing market for discount cards
    • O pportunities : People are more in a rush and use of technology will allow for faster transactions.
    • T hreats : competition from existing bonus/discount cards.
  • 15. Balance Sheet
  • 16. Cost Projections 9 “Budget Management” (2009). InsideTufts. Retrieved from http://finance.tufts.edu/budgetacc/?pid=8&c=25
  • 17. Income Projections 10 “2010 general ad rates” (2009). The Washington Post. Retrieved from http://www.washingtonpostads.com/adsite/_res/files/managed/2010%20General%20R ate%20Card.pdf
  • 18. Invoice Example
  • 19. Limitations
    • Culture
      • Customers do not use our service because they are loyal to their stores. Customers then do not need a product/service where it combines all the discounts from the different stores since they only shop at one.
      • Collected data can be misleading
      • Consumers might find the discounts not worth service and the fee.
    • Economic
      • Customers wait until items are on sale
      • Customers do not prefer to pay for membership fees/services
      • Not enough members  Service/Product will fail
      • Other companies have a competitive advantage which offer rewards for a service that doesn’t have a fee.
  • 20.
    • Questions???
  • 21. Reference List
    • Babbit, Tripp (2009). The Lean Evolution: From Factory Floor to Service Centers -- and Beyond. Knowledge@Wharton. Retrieved from http://knowledge.wharton.upenn.edu/article.cfm?articleid=2375
    • “ Budget Management” (2009). InsideTufts. Retrieved from http://finance.tufts.edu/budgetacc/?pid=8&c=25
    • Cohn, T. (2009). Marketing research, consulting, services, strategies and plans for generating more business direct over the web. Advanced Marketing Consultants. Retrieved from http://www.marketingprinciples.com/
    • Graettinger, Tim (2009). "Digging Up Dollars with Data Mining- An Executive's Guide." Data Administration Newsletter. Retrieved from http://www.tdan.com/view-articles/5263/
    • Grewal, D., & Levy, M. (2010). Marketing. New York, NY: McGraw-Hill/Irwin.
    • Heizer, Render (2008). Principles of Operations Management , 7 th edition. Prentice-Hall.
    • "How Does a Magnetic Card Reader Work” (2009). techFAQ. Retrieved from http://www.tech-faq.com/magnetic-card-reader.shtml
    • Lake, L. (2009). Are You Interacting or Interrupting Potential Customers? [Msg 1]. Message posted to http://marketing.about.com/
    • McNamara, Carter (2009). Operations Management. Free Management Library. Retrieved from http://manage.menthelp.org/ops_mgnt/ops_mgnt.htm
    • "Operations Management - Supply Chain Management - SCM" (2009). Recklies Management Project. Retrieved from: http://www.themanager.org/Knowledgebase/Operations/SCM.htm
    • 2010 general ad rates (2009). The Washington Post. Retrieved from http://www.washingtonpostads.com/adsite/_res/files/managed/2010%20General%20R ate%20Card.pdf