Universal savings card that can be used at all participating stores. Makes it easier and convenient for customers to obtain a single savings card for all of their favorite stores and shopping activities.
We chose Europe because time and convenience are more important in Europe than in other countries. 6
Both the target markets in Europe and the U.S. are very similar with minor differences.
Choosing Europe will allow us to adapt our product and marketing strategies more efficiently. 6
6 Cohn, T. (2009). Marketing research, consulting, services, strategies and plans for generating more business direct over the web. Advanced Marketing Consultants. Retrieved from http://www.marketingprinciples.com/
Customers do not use our service because they are loyal to their stores. Customers then do not need a product/service where it combines all the discounts from the different stores since they only shop at one.
Collected data can be misleading
Consumers might find the discounts not worth service and the fee.
Customers wait until items are on sale
Customers do not prefer to pay for membership fees/services
Not enough members Service/Product will fail
Other companies have a competitive advantage which offer rewards for a service that doesn’t have a fee.
Babbit, Tripp (2009). The Lean Evolution: From Factory Floor to Service Centers -- and Beyond. Knowledge@Wharton. Retrieved from http://knowledge.wharton.upenn.edu/article.cfm?articleid=2375
“ Budget Management” (2009). InsideTufts. Retrieved from http://finance.tufts.edu/budgetacc/?pid=8&c=25
Cohn, T. (2009). Marketing research, consulting, services, strategies and plans for generating more business direct over the web. Advanced Marketing Consultants. Retrieved from http://www.marketingprinciples.com/
Graettinger, Tim (2009). "Digging Up Dollars with Data Mining- An Executive's Guide." Data Administration Newsletter. Retrieved from http://www.tdan.com/view-articles/5263/
Grewal, D., & Levy, M. (2010). Marketing. New York, NY: McGraw-Hill/Irwin.