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MISSION STATEMENT “ TO PROVIDE CUSTOMERS WITH THE GREATEST CONVENIENCE THROUGH THE USE OF A UNIVERSAL DISCOUNT CARD THAT C...
Universal Savings Card <ul><li>Universal savings card that can be used at all participating stores. Makes it easier and co...
Management and Operations  <ul><li>Supply Chain 1 </li></ul><ul><ul><li>Suppliers  </li></ul></ul><ul><ul><ul><li>Plastic,...
Management and Operations, cont. <ul><li>All information will be stored in the Discount Depot database and put into separa...
Management and Operations, cont. <ul><li>Communication Technology 3 </li></ul><ul><ul><li>USC Information Tracker </li></u...
Technology <ul><li>Through the Internet </li></ul><ul><li>Cardholder’s account can be managed through the USC’s website “ ...
Technology, cont. <ul><li>How the USC works 4 </li></ul><ul><li>Eco-friendly material used for card? Appeal to the “go gre...
 
Technology, cont. <ul><li>Data Mining 5 </li></ul><ul><li>Used to benefit the cardholder and registered companies </li></u...
Marketing (U.S.) <ul><li>Target Market </li></ul><ul><li>U.S. </li></ul><ul><ul><li>Grocery stores </li></ul></ul><ul><ul>...
Marketing (Europe) <ul><li>Target Market </li></ul><ul><li>Europe </li></ul><ul><ul><li>Families </li></ul></ul><ul><ul><l...
Marketing, cont. <ul><li>Competitors : Existing stores with Bonus /discount cards  </li></ul><ul><li>Examples are  : Giant...
Marketing, cont. <ul><li>The Four P’s of marketing 8 </li></ul><ul><li>Product : Universal savings Card </li></ul><ul><li>...
Marketing, cont. <ul><li>SWOT Analysis </li></ul><ul><li>S trengths : Efficiency and convenience </li></ul><ul><li>W eakne...
Balance Sheet
Cost Projections 9 “Budget Management” (2009). InsideTufts. Retrieved from  http://finance.tufts.edu/budgetacc/?pid=8&c=25
Income Projections 10  “2010 general ad rates” (2009).  The Washington Post. Retrieved from   http://www.washingtonpostads...
Invoice Example
Limitations <ul><li>Culture </li></ul><ul><ul><li>Customers do not use our service because they are loyal to their stores....
<ul><li>Questions??? </li></ul>
Reference List <ul><li>Babbit, Tripp (2009). The Lean Evolution: From Factory Floor to Service Centers -- and Beyond. Know...
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Som Project Final

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Transcript of "Som Project Final"

  1. 1. MISSION STATEMENT “ TO PROVIDE CUSTOMERS WITH THE GREATEST CONVENIENCE THROUGH THE USE OF A UNIVERSAL DISCOUNT CARD THAT CAN BE USED AT ALL THEIR FAVORITE STORES.”
  2. 2. Universal Savings Card <ul><li>Universal savings card that can be used at all participating stores. Makes it easier and convenient for customers to obtain a single savings card for all of their favorite stores and shopping activities. </li></ul>
  3. 3. Management and Operations <ul><li>Supply Chain 1 </li></ul><ul><ul><li>Suppliers </li></ul></ul><ul><ul><ul><li>Plastic, magnetic strip, rubber, and ink. </li></ul></ul></ul><ul><ul><li>Manufacturers 2 </li></ul></ul><ul><ul><ul><li>Just-in-time Manufacturing </li></ul></ul></ul><ul><ul><li>Distributors </li></ul></ul><ul><ul><ul><li>Fed-Ex will transfer the cards from the manufacturers to the customers. </li></ul></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><ul><li>Customers can order the card from any participating stores and they will receive a receipt which can act as a temporary universal savings card. </li></ul></ul></ul><ul><ul><ul><ul><li>The official card will be processed and shipped within a week. </li></ul></ul></ul></ul><ul><ul><ul><li>Cards can also be purchased online through the company’s website. </li></ul></ul></ul>1 Operations Management - Supply Chain Management - SCM&quot; (2009). Recklies Management Project. Retrieved from: http://www.themanager.org/Knowledgebase/Operations/SCM.htm 2 McNamara, Carter (2009). Operations Management. Free Management Library. Retrieved from http://manage.menthelp.org/ops_mgnt/ops_mgnt.htm
  4. 4. Management and Operations, cont. <ul><li>All information will be stored in the Discount Depot database and put into separate accounts. </li></ul><ul><li>Online transactions will be </li></ul><ul><li>through credit cards and in </li></ul><ul><li>person transactions will be </li></ul><ul><li>through cash, check, and </li></ul><ul><li>credit card. </li></ul>
  5. 5. Management and Operations, cont. <ul><li>Communication Technology 3 </li></ul><ul><ul><li>USC Information Tracker </li></ul></ul><ul><ul><ul><li>A system tracker that records customer activity. </li></ul></ul></ul><ul><ul><ul><ul><li>This is how participating stores will receive customer information and a way for Discount Depot to keep track of customer purchases, information, and card activity. </li></ul></ul></ul></ul><ul><ul><li>Customer Service Line </li></ul></ul><ul><ul><ul><li>Customers can call the Universal Savings Card private hotline for any inquiries about the card. </li></ul></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><ul><li>The internet will be used to hold customer’s </li></ul></ul></ul><ul><ul><ul><li>information through a private company database. </li></ul></ul></ul>3 McNamara, Carter (2009). Operations Management. Free Management Library. Retrieved from http://manage.menthelp.org/ops_mgnt/ops_mgnt.htm
  6. 6. Technology <ul><li>Through the Internet </li></ul><ul><li>Cardholder’s account can be managed through the USC’s website “ </li></ul><ul><li>Cardholder can customize the stores they would like to receive discounts/ coupons </li></ul><ul><li>Accounts details may be edited </li></ul><ul><li>Stores that are registered with USC, have USC advertisements on their websites </li></ul>
  7. 7. Technology, cont. <ul><li>How the USC works 4 </li></ul><ul><li>Eco-friendly material used for card? Appeal to the “go green” trend </li></ul><ul><li>Accessed with a swipe like a credit card </li></ul><ul><li>Once swiped, user preferences are accessed to show discounts/ coupons for the appropriate store </li></ul><ul><li>Once a company is registered with a USC, the company’s data is recorded into the system and card </li></ul>4 Graettinger, Tim (2009). &quot;Digging Up Dollars with Data Mining- An Executive's Guide.&quot; Data Administration Newsletter. Retrieved from http://www.tdan.com/view-articles/5263/
  8. 9. Technology, cont. <ul><li>Data Mining 5 </li></ul><ul><li>Used to benefit the cardholder and registered companies </li></ul><ul><li>Every purchase that the cardholder makes is recorded </li></ul><ul><li>Purchase history and information is used a reference to show cardholder’s habits and possible interests </li></ul><ul><li>Provides registered companies the cardholder’s purchase habits </li></ul>5 Graettinger, Tim (2009). &quot;Digging Up Dollars with Data Mining- An Executive's Guide.&quot; Data Administration Newsletter. Retrieved from http://www.tdan.com/view-articles/5263/
  9. 10. Marketing (U.S.) <ul><li>Target Market </li></ul><ul><li>U.S. </li></ul><ul><ul><li>Grocery stores </li></ul></ul><ul><ul><li>Convenient stores </li></ul></ul><ul><ul><li>Retail Stores </li></ul></ul><ul><li>Target Group : </li></ul><ul><ul><li>Women through the age of 25-50- shopping for families </li></ul></ul><ul><ul><li>Senior citizens </li></ul></ul>
  10. 11. Marketing (Europe) <ul><li>Target Market </li></ul><ul><li>Europe </li></ul><ul><ul><li>Families </li></ul></ul><ul><ul><li>Senior citizens </li></ul></ul><ul><li>We chose Europe because time and convenience are more important in Europe than in other countries. 6 </li></ul><ul><li>Both the target markets in Europe and the U.S. are very similar with minor differences. </li></ul><ul><li>Choosing Europe will allow us to adapt our product and marketing strategies more efficiently. 6 </li></ul>6 Cohn, T. (2009). Marketing research, consulting, services, strategies and plans for generating more business direct over the web. Advanced Marketing Consultants. Retrieved from http://www.marketingprinciples.com/
  11. 12. Marketing, cont. <ul><li>Competitors : Existing stores with Bonus /discount cards </li></ul><ul><li>Examples are : Giant, Safeway, Shoppers, Wegmans, Dicks Sporting Goods, CVS, Rite Aide, etc. </li></ul><ul><li>These can all be potential customers. </li></ul><ul><ul><li>By providing them with a discount card service which will lower companies costs. 7 </li></ul></ul><ul><ul><li>Less worry and hassle within the organizations mentioned above. </li></ul></ul><ul><ul><li>We will provide them the data mining information that we get from card users. 7 </li></ul></ul>7 Lake, L. (2009). Are You Interacting or Interrupting Potential Customers? [Msg 1]. Message posted to http://marketing.about.com/
  12. 13. Marketing, cont. <ul><li>The Four P’s of marketing 8 </li></ul><ul><li>Product : Universal savings Card </li></ul><ul><li>Price : 50 dollars annually and free for card activation </li></ul><ul><li>Place : retail stores, grocery stores, and warehouses and internet </li></ul><ul><li>Promotion : Internet ads, sales people at cashiers, coupon books, magazines, store catalog and newspapers. </li></ul>8 Grewal, D., & Levy, M. (2010). Marketing. New York, NY: McGraw-Hill/Irwin.
  13. 14. Marketing, cont. <ul><li>SWOT Analysis </li></ul><ul><li>S trengths : Efficiency and convenience </li></ul><ul><li>W eaknesses : Market penetration within existing market for discount cards </li></ul><ul><li>O pportunities : People are more in a rush and use of technology will allow for faster transactions. </li></ul><ul><li>T hreats : competition from existing bonus/discount cards. </li></ul>
  14. 15. Balance Sheet
  15. 16. Cost Projections 9 “Budget Management” (2009). InsideTufts. Retrieved from http://finance.tufts.edu/budgetacc/?pid=8&c=25
  16. 17. Income Projections 10 “2010 general ad rates” (2009). The Washington Post. Retrieved from http://www.washingtonpostads.com/adsite/_res/files/managed/2010%20General%20R ate%20Card.pdf
  17. 18. Invoice Example
  18. 19. Limitations <ul><li>Culture </li></ul><ul><ul><li>Customers do not use our service because they are loyal to their stores. Customers then do not need a product/service where it combines all the discounts from the different stores since they only shop at one. </li></ul></ul><ul><ul><li>Collected data can be misleading </li></ul></ul><ul><ul><li>Consumers might find the discounts not worth service and the fee. </li></ul></ul><ul><li>Economic </li></ul><ul><ul><li>Customers wait until items are on sale </li></ul></ul><ul><ul><li>Customers do not prefer to pay for membership fees/services </li></ul></ul><ul><ul><li>Not enough members  Service/Product will fail </li></ul></ul><ul><ul><li>Other companies have a competitive advantage which offer rewards for a service that doesn’t have a fee. </li></ul></ul>
  19. 20. <ul><li>Questions??? </li></ul>
  20. 21. Reference List <ul><li>Babbit, Tripp (2009). The Lean Evolution: From Factory Floor to Service Centers -- and Beyond. Knowledge@Wharton. Retrieved from http://knowledge.wharton.upenn.edu/article.cfm?articleid=2375 </li></ul><ul><li>“ Budget Management” (2009). InsideTufts. Retrieved from http://finance.tufts.edu/budgetacc/?pid=8&c=25 </li></ul><ul><li>Cohn, T. (2009). Marketing research, consulting, services, strategies and plans for generating more business direct over the web. Advanced Marketing Consultants. Retrieved from http://www.marketingprinciples.com/ </li></ul><ul><li>Graettinger, Tim (2009). &quot;Digging Up Dollars with Data Mining- An Executive's Guide.&quot; Data Administration Newsletter. Retrieved from http://www.tdan.com/view-articles/5263/ </li></ul><ul><li>Grewal, D., & Levy, M. (2010). Marketing. New York, NY: McGraw-Hill/Irwin. </li></ul><ul><li>Heizer, Render (2008). Principles of Operations Management , 7 th edition. Prentice-Hall. </li></ul><ul><li>&quot;How Does a Magnetic Card Reader Work” (2009). techFAQ. Retrieved from http://www.tech-faq.com/magnetic-card-reader.shtml </li></ul><ul><li>Lake, L. (2009). Are You Interacting or Interrupting Potential Customers? [Msg 1]. Message posted to http://marketing.about.com/ </li></ul><ul><li>McNamara, Carter (2009). Operations Management. Free Management Library. Retrieved from http://manage.menthelp.org/ops_mgnt/ops_mgnt.htm </li></ul><ul><li>&quot;Operations Management - Supply Chain Management - SCM&quot; (2009). Recklies Management Project. Retrieved from: http://www.themanager.org/Knowledgebase/Operations/SCM.htm </li></ul><ul><li>2010 general ad rates (2009). The Washington Post. Retrieved from http://www.washingtonpostads.com/adsite/_res/files/managed/2010%20General%20R ate%20Card.pdf </li></ul>
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