2. #1) Communication
Essential in every aspect of public relation
Must communicate with several parties:
*Team members
*Target audience
*Clients
*Supervisors
Two-way communication is key
3. #2) Research
Proper research must be done before a plan
can be properly laid out
Several forms of research are available, but
the most reliable forms are face to face, such
as surveys and focus groups
PR strategies are constantly changing, and
through research, a new trend could be
discovered, resulting in great sucess
4. #3) Online presence
Future employers will search you to see how
you portray yourself to the rest of the world
Major businesses are constantly on the
lookout for any mention of their company’s
name
A strong online presence will typically lead to
success in the PR world, because it will
further your name
5. #4) Strong writing skills required
Written communication is necessary because
verbal is not always possible
Press releases are a major part of PR, and
their content will determine how the reporters
will respond
Portfolios and project plans are what an
employer will base your skill set off
6. #5)Crisis control
Not wanted, but it will occur and it must be
properly managed
People are looking towards you as comfort in
a time of distress
Must be sincere if it is to be received as it is
intended
First step to recovery to the strategy
7. #6) Teamwork
Every project plan is complex and requires a
division of labor
Each team member relies on someone else to
ensure that the plan is executed properly
Every job that is done is equally important to
the success of the project as a whole
8. #8) Business World
There are two sides to public relations, firms
and in-house, and each is very different
In-house teams are the more professional of
the group because they are located in a
business arena
Firms are more laid back because they work
for various clients and all that they care about
is that the job is done
9. #9) Job interviews
Sincerity is key because they are going to take
you in as part of their team
Proper business attire is required because you
are trying to become part of the business world
and you must show them you are ready
Good social skills are a plus because you are
trying to let the person get to know you, and
like you in thirty minutes or less
10. #10) Resumes
This is what first attracts an employer to
you, so it must separate you from the masses
It is best if it is only one page because when
someone turns the page, they immediately
start to lose interest
You should only put past employers on there if
the experience you gained there is relevant to
the job you are trying to get
