Fundraising Cruises A Case Study with 60 Staterooms www.CruiseForFunds.com Alan Rosenbaum, Independent Cruise Specialist, ...
Why a Fundraising Cruise <ul><li>Part of the fare is a contribution to the organization. </li></ul><ul><li>Cruise lines ha...
How it’s Done <ul><li>Choose a cruise line, a date, and an itinerary. (Not all dates and itineraries are eligible for bene...
How it’s Done <ul><li>You use your promotional channels to get the word out. </li></ul><ul><li>I handle the booking, billi...
Fare Basis <ul><li>Cost from Cruise Line </li></ul><ul><ul><li>Cruise fare: $1,500 per passenger </li></ul></ul><ul><ul><l...
Per Cabin Contribution <ul><li>Mark up: $50 per passenger </li></ul><ul><li>Cruise Line Contrib. $25 per passenger </li></...
Free Fares (TC’s) <ul><li>You get one free fare for every 8 cabins. </li></ul><ul><li>60/8=7 free fares </li></ul><ul><li>...
The Raffle <ul><li>Raffle off some of the free fares. </li></ul><ul><li>$20 per ticket x 500 tickets = $10,000 </li></ul>A...
The Bottom Line <ul><li>Revenue from cabin contributions $9,000 </li></ul><ul><li>Revenue from TC’s $10,150 </li></ul><ul>...
Responsibilities <ul><li>What I Do </li></ul><ul><ul><li>Prepare flyers </li></ul></ul><ul><ul><li>Set up web page </li></...
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Fundraising Cruises, A Case Study

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Fundraising Cruises, A Case Study

  1. 1. Fundraising Cruises A Case Study with 60 Staterooms www.CruiseForFunds.com Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  2. 2. Why a Fundraising Cruise <ul><li>Part of the fare is a contribution to the organization. </li></ul><ul><li>Cruise lines have matching funds programs for charitable organizations. </li></ul><ul><li>CRUISEONE and the cruise lines will help you prepare your marketing collateral. </li></ul><ul><li>If you’d like to include a meeting or seminar at sea, there are no extra costs. There are no charges for meeting rooms, audio visual equipment, etc. (Occasionally, minimum charges apply.) </li></ul><ul><li>People get excited about cruising, and that excitement transfers to the sponsoring organization. </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  3. 3. How it’s Done <ul><li>Choose a cruise line, a date, and an itinerary. (Not all dates and itineraries are eligible for benefits.) </li></ul><ul><li>Decide on the mix of Balconies, Ocean Views, and Inside Cabins. </li></ul><ul><li>Mark up the fare by the amount that will be the passenger’s contribution. </li></ul><ul><li>Promote your fundraising cruise. </li></ul><ul><li>CRUISEONE and the cruise lines will help to prepare marketing material. </li></ul><ul><li>I will add a page to my website promoting your cruise. </li></ul><ul><li>I can also create a custom cruise website for your organization. </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  4. 4. How it’s Done <ul><li>You use your promotional channels to get the word out. </li></ul><ul><li>I handle the booking, billing, ticketing, and all cruise paper work. </li></ul><ul><li>I’ll provide your organization with booking reports and passenger lists. </li></ul><ul><li>After the cruise sails and the payments have been reconciled, your organization receives check for the passengers’ contributions plus any eligible contributions from the cruise line. </li></ul><ul><li>Earn More! Typically, for every 8 cabins booked, you earn one free ticket. If you prefer, the value of this ticket can be redeemed in cash for additional funds to your organization. </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  5. 5. Fare Basis <ul><li>Cost from Cruise Line </li></ul><ul><ul><li>Cruise fare: $1,500 per passenger </li></ul></ul><ul><ul><li>Group fare: $1,450 per passenger </li></ul></ul><ul><ul><li>Group discount: $50 per passenger </li></ul></ul><ul><li>Cost to passenger </li></ul><ul><ul><li>Cruise Fare: $1,450 per passenger </li></ul></ul><ul><ul><li>Charity mark-up $50 per passenger </li></ul></ul><ul><ul><li>Cost to passenger $1,500 per passenger </li></ul></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759 Passenger pays normal rate and charity gets $50.
  6. 6. Per Cabin Contribution <ul><li>Mark up: $50 per passenger </li></ul><ul><li>Cruise Line Contrib. $25 per passenger </li></ul><ul><li>Contribution $75 per passenger </li></ul><ul><li>x 2 </li></ul><ul><li>Total Contribution $150 per cabin </li></ul><ul><li>60 cabins x $150 = $9,000 </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  7. 7. Free Fares (TC’s) <ul><li>You get one free fare for every 8 cabins. </li></ul><ul><li>60/8=7 free fares </li></ul><ul><li>7 x $1,450 = $10,150 additional revenue </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  8. 8. The Raffle <ul><li>Raffle off some of the free fares. </li></ul><ul><li>$20 per ticket x 500 tickets = $10,000 </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  9. 9. The Bottom Line <ul><li>Revenue from cabin contributions $9,000 </li></ul><ul><li>Revenue from TC’s $10,150 </li></ul><ul><li>Revenue from raffle $10,000 </li></ul><ul><li>Cost of raffle ($1,450 x 2) -$2,900 </li></ul><ul><li>Total Proceeds to Organization $26,250 </li></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
  10. 10. Responsibilities <ul><li>What I Do </li></ul><ul><ul><li>Prepare flyers </li></ul></ul><ul><ul><li>Set up web page </li></ul></ul><ul><ul><li>Book passengers </li></ul></ul><ul><ul><li>Send invoices </li></ul></ul><ul><ul><li>Deliver tickets </li></ul></ul><ul><li>What You Do </li></ul><ul><ul><li>Get the word out </li></ul></ul>Alan Rosenbaum, Independent Cruise Specialist, Alpharetta 770-664-9010 www.CruiseForFunds.com Blog: CruisePleasures.blogspot.com 800-487-1759
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