Advertising Management

Presentation on Advertising Management Prepared by: Rinky Malhotra PGDM-Sem-2nd

Promotion Mix: ,[object Object],[object Object]

Promotion Mix Advertising Sales Promotion Personal Selling Public Relation Direct Marketing

What is Advertising: ,[object Object],[object Object]

Basic Functions Of Advertising: ,[object Object],[object Object],[object Object],[object Object]

Advertising Planning Framework: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEDIA DECISION : Reach ,frequency, impact, timing, media vehicles or types ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step:1: setting advertising objective ,[object Object]

Step:2: setting the advertising budget ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step:3: Creating advertising message ,[object Object],[object Object],[object Object]

Advertising Appeal: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step:4: Media planning: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Media Vehicles: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step:5:Evaluating the effectiveness of advertisements: ,[object Object],[object Object],[object Object]

5 M’s of advertising: MISSION MEASURE MENT MEDIA MESSAGE MONEY 5 M’s

Advertising Agency: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Advertising Agency (conti…): ,[object Object],[object Object],[object Object],[object Object],[object Object]

India’s 10 leading advertisers by media spend: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

India’s 10 leading advertising/PR companies of India: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion (Key to good advertising) ,[object Object]

[object Object],[object Object]

Advertising Management

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Advertising Management