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Bar Camp London3
1.
Understanding social networks
2.
Cennydd Bowles
Senior Information Architect uSwitch.com
3.
4.
5.
6.
7.
8.
Introduction
9.
Social Graph
10.
11.
12.
13.
14.
15.
Social networking sites
16.
Social networking sites
17.
Social networking sites
People, not features
18.
Nothing new People, not
features
19.
The role of social
networks
20.
Historically: Defined by circumstance
21.
Now: Cultural product choice?
22.
23.
24.
25.
Cultural product choice
Cultural signs
26.
Cultural signs
27.
28.
29.
30.
31.
32.
Cultural signs =
identity
33.
Group association =
identity
34.
(Lack of identity
= bad)
35.
Strong ties Weak ties
36.
Strong ties Weak ties
37.
isFriend == 1;
38.
Strong : Emotional Weak
: Informational
39.
Social networks =
support
40.
Roles within social networks
41.
Theory doesn’t work
42.
43.
44.
Measures
45.
46.
Degree centrality
47.
Betweenness
48.
Closeness
49.
Periphery
50.
Network centrality
51.
Interaction in social networks
52.
1. Communication
53.
2. Identity
54.
3… Monkeys?
55.
3. Social grooming
56.
“Ambient intimacy”
57.
20% communication 40% identity
formation 40% social grooming
58.
How this affects everyone
59.
Cennydd Bowles
Senior Information Architect uSwitch.com
60.
The network is
always there.
61.
62.
“Social Objects”
63.
Communication Identity formation Social
grooming
64.
Consumer
65.
Owner Owner
Owner Owner Owner Owner Owner Owner Owner Owner
66.
Thank you!
www.cennydd.co.uk www.twitter.com/cennydd
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