Anna grutzner pr ttc publicparticipation_fPublic engagement in infrastructure planning & delivery

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Anna grutzner pr ttc publicparticipation_fPublic engagement in infrastructure planning & delivery

  1. 1. Public engagement in infrastructure planning & delivery Presented by Anna Grutzner, Fenton Communications | Trenchless Australasia | 4 March 2008
  2. 2. Winning public confidence for infrastructure 1. Media relations: the double-edged sword 2. What is public participation? 3. Who is this stakeholder “the public” or “the community”? 4. How public participation can lead to public engagement and support. 5. Your role at the frontline. 6. Models, tools and tips.
  3. 3. The power of the media 1. Shapes public opinion 2. Provides 3rd party endorsement 3. Can build + or - community views 4. Bad news sells papers & lifts ratings 5. A “miracle cure” occurs every day 6. Media loves the ‘battler’ 7. The nature of their business makes some organisations sitting ducks
  4. 4. What is public participation? What it is • A process that involves the public in problem solving or decision making…and uses public input to make better decisions. • May include disciplines such as public relations, conflict resolution & social research. • A spectrum of levels of participation. • A range of tools, including consultation. What it’s not • Corporate or government-speak for a consultative gesture • An alternative term for engagement - may be the result.
  5. 5. Why should infrastructure projects plan for public participation? 1. Differing perspectives and priorities 2. Alternative ideas 3. Previously unknown data 4. Better relationships with stakeholders 5. Broader ownership of project 6. Facilitate council approval processes 7. Minimise risk 8. Minimise delays & cost overruns 9. Make your job easier!
  6. 6. Why is locking out the public risky business? 1. Inadequate information for sound decision-making 2. Stakeholder alienation, confrontation or conflict 3. Lack of community co-operation 4. Expensive solutions to public issues 5. Reputational damage 6. Lack of government support for project
  7. 7. Thinking about ‘the community’ Key questions: 1. Does ‘the community’ really exist? 2. What dangers are there in oversimplifying the concept? 3. Which are the community differentiators we need to consider in our project planning? 4. Are our customers community members? 5. How do we know what ‘the community’ thinks?
  8. 8. What ‘the community’ thinks: home truths 1. Does not like change 2. Under urban consolidation pressure 3. Does not worship technology 4. Overloaded with information 5. Yearning for respect 6. Not motivated by compensation.
  9. 9. Ways of inviting public participation Degree of Influence of Promise involvement in community on decision-making decision-making COLLABORATE Jointly agreeing to a We’ll incorporate your advice decision and recommendations into our decisions to the maximum extent possible INTERACT Having an influence on a We’ll work with you to ensure decision your concerns and issues are publicly acknowledged and reflected in our planning alternatives LISTEN TO AND Being heard before a We’ll keep you informed and ADVISE decision is made provide feedback on the influence of your input INFORM Knowledge about a We’ll keep you informed decision
  10. 10. Tools facilitating public participation Level of public participation Examples of tools COLLABORATE Working parties, consultative committees INTERACT Community Reference Groups, Community Forums, workshops LISTEN TO AND ADVISE Community Information Sessions, doorknocks, information booths, focus groups INFORM Website, newsletters, advertorials, media, letters
  11. 11. Prioritising stakeholders: Barclay model
  12. 12. Choosing the right participatory tools Principles: 1. All project team members must share the same commitment to the participatory process 2. Are you trying to enhance stakeholder understanding, educate your stakeholders, elicit useful feedback or encourage them to do something? 3. Participatory promises must be able to be kept 4. Tools must be adequately resourced 5. The greater the risk the more personal the participatory tool 6. Tools must be able to be evaluated (measurable) 7. Tools must allow for clear and public recognition of stakeholder input.
  13. 13. Helpful hints for public participation 1. Anticipate issues – don’t let them fester 2. Know when and how to escalate or respond 3. Use clear, non-jargon, culturally-sensitive and demonstrably true statements 4. Value the input of others 5. Accept responsibility/don’t hide behind consultants 6. Involve public affairs/communications branch sooner not later 7. Rely on a range of engagement tools 8. Don’t flick pass difficult or inconvenient issues.
  14. 14. Language pitfalls • ‘We don’t expect there will be much disruption’ (So there will be disruption will there?) • ‘We are committed to excellent customer service’ (But do you deliver it?) • ‘Our technology is cutting edge’ (So it isn’t tested yet?) • ‘The works will only take a few days’ (You will be held to the minimum interpretation of a ‘few days’) • ‘We are consulting with the community’ (No-one’s spoken with me) • ‘As you are aware…’ (Assumes the letter you sent has been read) • ‘Noise will be kept to a minimum’ (Sorry I can’t hear you)
  15. 15. Key learning People power is a fact of life. Community expectations have changed and there is a widely held view that people have the right to participate in the projects, issues and changes that impact on them. The participation of community members is not be feared or undertaken begrudgingly. Rather, it is to be welcomed as one of the most important ways of ensuring we deliver better outcomes.

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