In-Game Advertising

In Game Advertising Roman Feygenberg & Adam Fay

Thesis: Advertising in Video Games, although underdeveloped at the present, is the next frontier for advertising. In-game advertising has massive potential for increasing revenue on consumer products and effecting the minds of consumers.

Advertising History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 Generations of Video Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 Generations of Video Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 Generations of Video Games ,[object Object],[object Object],[object Object],[object Object],[object Object]

7 th Generation ,[object Object],340,000 Nov. 17 th 2006 PS3 600,000 Nov. 19 th 2006 Wii 7.7 million Nov. 23 rd 2005 Xbox 360 Sold Release Date Console

When do advertisements & games cross? ,[object Object],[object Object],[object Object]

Reasons for Ads in Games ,[object Object],[object Object],[object Object]

Reasons for Ads in Games cont. ,[object Object],[object Object],[object Object],[object Object]

Video Games and Gender ,[object Object],[object Object],[object Object],[object Object]

Gamer Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why In-Game ads work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gamer’s statistics with In-Game Ad

How advertising affects gamers? ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Poorly Placed Advertisement

Growing Environments in Games ,[object Object],[object Object],[object Object]

Advertising Companies/Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Plans & Strategies for Advertisers ,[object Object],[object Object],[object Object],[object Object]

Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In-Game Advertising

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In-Game Advertising