15. Countering Corporate Campaigns A Corporate Campaign is an attack on an organization’s reputation and attempt to prevent an organization from doing business as usual. The methods utilized involve a variety of attacks including; legislative, regulatory, legal, economic and psychological. The union’s goal is to make it less painful to give in to its demands than fight on. Greg Passant How do organizations withstand and overcome these kinds of attacks?
16. Countering Corporate Campaigns(Experience & Accomplishments) Reputation Management using successful communication strategies to educate: Employees; Customers; The Public; and other Stakeholders! Greg Passant