Detailed analysis of double page spread

1. Double page spread
+ TYPOGRAPHY
The typography is mostly san serif, I think this
is because this style is more sophisticated and
means that people are more likely to read the
magazine if it looks formal as the genre is rap.
The “rap radar” is conventional for a rap genre
magazine because it looks snazzy and fun
which would usually be targeted at younger
people. There is one bit of bubble writing and
that is the “J” that is right in the middle of the
page, I think this makes the magazine fun and
it also makes me think that it is linked to the
image that is in this magazine.
Colour
The main colours used in this magazine are red, black and white. These are all classiccolours for a rap
magazine double page spread. The red makes the magazine seema lot more vibrant and also more
interesting because colours really catch the reader’s eyes so the read sort of makes this catch the reader’s
eyes. These colours are conventional because they aren’t all really bright colours and usually rap
magazines are dark because of the genre. The dark colours draw me to the fact that this magazines target
audience is older people.
Language
The language used isn’t very basic which again draws me to the target audience so it would be for older
people. The writing doesn’t look childish so this makes me feel like this magazine is trying to be abit more
formal than it lets off. The heading is “most exciting people in music”, this line alone would draw the
reader in and make them feel interested. Also the “jay z” after makes it more interesting as well as it
uses an eye-line match of that and the picture. The magazine also has a quote from Jay z which would
also draw people in.
Image
The image used in this is ‘jay z’ who is a very well-known rap artist, this audience pleasure is called
celebrity endorsement this would be used to draw the audience in, this is conventional with mostly all
rap magazines because every magazine has a picture of the person who the magazine is going to be
linked to. The image is a close up, this is used so that the audience is instantly drawn to the image. Jay Z
looks quite cool and people would like to take his fashion on board and this shows this is targeted at
teenagers.

2. Double page spread
Mode of address
The mode of address used in this magazine is that the text is rather simple so that the
audience knows what’s going on in the magazine, the text is also rather formal which is
unconventional for a rap magazine because usually the magazines that are to do with music
are usually in formal but because the target audience is older children this means that the
magazine would have to be more mature.