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Android DevCon 2013 Design
- 1. Pretty Mobile How to look good and why it matters Thursday, May 23, 13
- 2. You’ll Learn ‣ How visuals support brand ‣ Applying this to mobile ‣ Making your apps better ‣ The importance of icons Please consider sharing! Thursday, May 23, 13
- 3. Pay Attention What do you think of these apps? Thursday, May 23, 13
- 4. Thursday, May 23, 13
- 5. Thursday, May 23, 13
- 6. which... stood out as good? bad? Thursday, May 23, 13
- 7. worth $1b? Thursday, May 23, 13
- 9. for geeks? Thursday, May 23, 13
- 10. why? Thursday, May 23, 13
- 11. sorry... i lied 24 judgement calls in 7 second ‣ money ‣ education ‣ interesting ‣ etc. Thursday, May 23, 13
- 12. what’s your brand? professional large exciting useful grass roots fun easy personal corporate full featured relaxing Thursday, May 23, 13
- 13. your samples? send: ‣ screenshot or wireframe ‣ 3 phrases to describe your brand ‣ brand inspiration (optional) to: jess@gravityswitch.com Thursday, May 23, 13
- 14. A Little About You Thursday, May 23, 13
- 15. why’d ya come? Existing App New App Thursday, May 23, 13
- 16. $0.00 $.99 - $2.99 $3.99 - $9.99 $9.99+ other (internal app) pricing $ $ $ ? Free! $ $$ Thursday, May 23, 13
- 17. company size lone gunslinger 2-10 employees/partners 11-100 employees 100+ employees Thursday, May 23, 13
- 18. Thursday, May 23, 13
- 20. crayons use Photoshop well design 5 color pallets from this: win awards for graphic design design experience Thursday, May 23, 13
- 21. A Little About Me For perspective... Thursday, May 23, 13
- 22. I’m a Hard-Ass Thursday, May 23, 13
- 23. Thursday, May 23, 13
- 24. Thursday, May 23, 13
- 25. We make cool stuff with cool people. Thursday, May 23, 13
- 26. Web. Mobile. Marketing. Strategy. Teaching. Thursday, May 23, 13
- 27. You should also know Thursday, May 23, 13
- 28. Artists Critique Art Thursday, May 23, 13
- 29. It’s more fun to do great things Thursday, May 23, 13
- 30. What is Visual Brand? Hint: not a style guide Thursday, May 23, 13
- 32. Articulating Brand Thursday, May 23, 13
- 33. (Most) Style Guides are Dumb 55 pages! Thursday, May 23, 13
- 34. Please Don’t Ever do This Thursday, May 23, 13
- 35. Mood Board / Style Tile Thursday, May 23, 13
- 36. Mood Board / Style Tile Thursday, May 23, 13
- 37. Thursday, May 23, 13
- 38. Thursday, May 23, 13
- 40. Remember It doesn’t matter if you like it It doesn’t matter if your boss likes it It matters if it works! Thursday, May 23, 13
- 41. Design Elements Fonts, colors, menus & navigation Thursday, May 23, 13
- 42. Fonts How to choose Thursday, May 23, 13
- 43. serif = conservative Thursday, May 23, 13
- 44. serif = conservative sans-serif = modern Thursday, May 23, 13
- 45. when in doubt... easy to read small more common (digitally) ... use sans-serif. Thursday, May 23, 13
- 46. Strange Fonts are Hard Thursday, May 23, 13
- 47. What else to know ‣ Buy your fonts ‣ 3 fonts MAXIMUM ‣ S p a c i n g matters ‣ Android still limited... but Thursday, May 23, 13
- 48. you can’t go wrong with helvetica roboto source: theunderstatement.com Thursday, May 23, 13
- 49. Got Style? Menus & navigation Thursday, May 23, 13
- 50. main menu Thursday, May 23, 13
- 51. main menu Thursday, May 23, 13
- 52. main menu Thursday, May 23, 13
- 53. iPhone Vs. Android Thursday, May 23, 13
- 54. main menu Thursday, May 23, 13
- 55. colored navigation Thursday, May 23, 13
- 56. Color Matters Thursday, May 23, 13
- 57. Colors are HARD 2 years of Focused Practice Thursday, May 23, 13
- 58. A Good Color Palette Has... 5-7 Colors 2 that stand out 3-5 that are related Thursday, May 23, 13
- 59. Shortcut 1: Online colorblender.com Thursday, May 23, 13
- 60. Shortcut 2: From a Picture Thursday, May 23, 13
- 61. Shortcut 2: From a Picture Thursday, May 23, 13
- 62. What Else to Know Thursday, May 23, 13
- 63. What Else to Know ‣ Match your saturation level Thursday, May 23, 13
- 64. What Else to Know ‣ Match your saturation level ‣ More saturation isn’t better Thursday, May 23, 13
- 65. What Else to Know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching Thursday, May 23, 13
- 66. What Else to Know ‣ Match your saturation level ‣ More saturation isn’t better ‣ Contrast is eye-catching ‣ Too much contrast = a Kmart flier Thursday, May 23, 13
- 67. Tips From the masters Thursday, May 23, 13
- 68. If you haven’t gone too far... ... You haven’t done your job. Thursday, May 23, 13
- 69. Consider wireframes Less to think about Good/Bad Thursday, May 23, 13
- 70. Thursday, May 23, 13
- 71. Rules of Thumb ‣ Cartoons don’t work ‣ Don’t use clipart (other than icons) ‣ Know if you want to stand out, or catch up ‣ Discard 3 effects before shipping Thursday, May 23, 13
- 72. Hiring a designer 2 hours 5-10 people Pay them for their time Mood Boards and Designs You’ll know who to work with Thursday, May 23, 13
- 73. Good/Bad Designer Thursday, May 23, 13
- 74. Good/Bad Designer What do you like? Thursday, May 23, 13
- 75. Good/Bad Designer What do you like? What do you want people to feel? Thursday, May 23, 13
- 76. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? Thursday, May 23, 13
- 77. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? What color should it be? Thursday, May 23, 13
- 78. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? What color should it be? Is there a style guide to be aware of? Thursday, May 23, 13
- 79. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? What color should it be? Is there a style guide to be aware of? I’ll make you a style guide first. Thursday, May 23, 13
- 80. Good/Bad Designer What do you like? What do you want people to feel? Do I have to use your logo? What color should it be? Is there a style guide to be aware of? I’ll make you a style guide first. I’ll start with mood boards Thursday, May 23, 13
- 81. The Golden Rule If you can’t tell what you changed in the past 10 minutes, it’s time to stop working. Christine Mark Thursday, May 23, 13
- 82. Critiques critiques are about being critical jason@gravityswitch.com Thursday, May 23, 13
- 83. Icons what can we learn from logos Thursday, May 23, 13
- 84. Hiring a designer 2 hours 5-10 people Pay them for their time Mood Boards and Designs You’ll know who to work with Thursday, May 23, 13
- 85. What’s the Difference? Thursday, May 23, 13
- 86. There’s Also These Thursday, May 23, 13
- 88. Icons Should Be Iconic don’t tell a story one idea only simple shapes don’t overdo it Thursday, May 23, 13
- 90. What is Brand? other than a word designers use to charge more money... Thursday, May 23, 13
- 91. brand = emotions not a logo Thursday, May 23, 13
- 92. what does your app in 140 characters Thursday, May 23, 13
- 93. who uses it? in 140 characters Thursday, May 23, 13
- 94. what should users feel? national brands what emotions? what expectations do they have? Thursday, May 23, 13
- 95. What did Jessica do? look at some samples Thursday, May 23, 13
- 96. Ask Me Questions http://gravityswitch.com/andevcon jason@gravityswitch.com @jasonNmark eBooks (Thursday 8:30) Thursday, May 23, 13