3. The Needs & Desires
• The needs of any students is to
have the supplies needed for the
class.
• The 21st century backpack is not an
actual carrying device, it is a
technology.
• The 21st century backpack is the
value creation of getting schools to
change the needs of what students
must have for class.
• IT IS NOT CHANGING HOW THEY
CARRY IT!
4. Identifying Customer Needs
• Questions asked to students:
– What do you carry in your backpack?
– Would you like an iPad compartment in your backpack?
– How many notebooks do you usually carry in your backpack?
– Do you carry textbooks in your backpack?
– Would you consider your backpack organized?
– Is it important for you for your backpack to be organized?
– Do you need everything that you carry in your backpack on a
daily basis?
– Do you like the style of your current backpack?
– Can you easily access what you need out of your backpack
while you are in class?
– What item is used most frequently in your backpack?
5. What do our Customers
Need?
Need a backpack that suites the needs of a 21st
century student.
– Need to carry i-pad, with a small pouch to carry
something such as graphing calculator, etc.
THAT’S IT!
6. What do our Customers
Need?
Organization
– Students need a backpack that will help them
perform the job of a student without the
significant weight and disorganization.
7. Product Features
• Technology and support of a company that
easily allows for schools district to deploy all
texts, homework, and test to an I-Pad.
• There is nothing you cannot do with the
technology of an I-Pad.
• This company will rent out re-ferbished i-pads
to districts and schools with an indestructable
case.
8. Product Features
• Made of strong polycarbonate and features
padded, removable i-pad compartment for
protection and ease of use.
9. Value of our Product
• The value of the product is endless.
• Promotes paperless learning
• Eliminate millions of waste of paper-texts
• Saves districts money on copy expenses and
paper expenes.
• Allows better engaged student
• Allows for teachers to monitor progress of
each student, on each subject.
10. Business Model
• This product should be patented and license
to the world.
• Marketing would be a “Green Program” for
schools to save money.
• The key is to get Universities as a whole to
embrace paperless teaching.
• Price point for our “backpack technology” is
$49.99
