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Smoking Cessation Ethnography

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Grant McCracken
Grant McCracken

This is a deck I did for the Canadian Federal government on the topic of smoking cessation amongst teens.

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To the students of the MIT ethnography course: Here’s a research report I did in the late 1990s. It may serve as a model for your presentation January 31 st . Please treat as a rough guide. You are free to invent your own form. Best, Grant McCracken
Smoking Culture: the real “benefits” of smoking the true costs of quitting ,[object Object],[object Object],[object Object],[object Object]
presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
caveats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
shared objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking culture I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking culture II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
preliminary goods news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
enduring bad news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
true proportions of the problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the strategic challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Smoking culture in 3 sections ,[object Object],[object Object],[object Object]
section 1: cultural meanings
smoking meaningless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
cultural meanings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
gender ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
a caveat ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lucky Strike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marlboro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
gumshoe tobacco ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
tobacco and gender ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the Camel caveat ,[object Object],[object Object],[object Object],[object Object]
smoking and males ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking and females (circa 1998) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
gender breakout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Boy Capel’s pants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking and females ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking culture in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking and age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
vexing paradox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the promethean factor(?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the post-promethean factor(?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
claiming age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking culture in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
rebellion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
familiar paradox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
cosa nostra ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
style and pattern ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
messages in the bottle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking culture in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the construction of cool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
cool and power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
cool as contract ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking culture in action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
construction of warm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the construction of threat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
mood manipulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
mood manipulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
section 2: cultural practices
smoking useful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
sociality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
solitary smoking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ticket of admission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
meeting someone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
sustaining performances at risk ,[object Object],[object Object],[object Object],[object Object],[object Object]
when things to wrong ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
sustaining role/occasion in danger ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
section 3: strategic responses
smoking culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
smoking culture II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
communications caveat I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
communications caveat II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
communications caveat III ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
existing communications strategies ,[object Object],[object Object],[object Object]
government efforts in general ,[object Object],[object Object],[object Object],[object Object],[object Object]
health warnings on package ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
problem with health warnings on package ,[object Object],[object Object],[object Object],[object Object],[object Object]
new communications strats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
when to intervene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
new strategies: older to younger ,[object Object],[object Object],[object Object],[object Object],[object Object]
new strategies: ad busting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
new strategies: health warnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
new strategies: noticing media (media literacy) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
new strategies: noticing smoking culture (anthropology) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
new strategies: website & CD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
new strategies: “smokes and booze” strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Smoking Cessation Ethnography

  • 1. To the students of the MIT ethnography course: Here’s a research report I did in the late 1990s. It may serve as a model for your presentation January 31 st . Please treat as a rough guide. You are free to invent your own form. Best, Grant McCracken
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  • 17. section 1: cultural meanings
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  • 54. section 2: cultural practices
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  • 63. section 3: strategic responses
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