5. How times change
Now Five Years Ago Fifteen Years Ago
1. Facebook 1. Yahoo 1. Geocities
2. Google 2. Google 2. Yahoo
3. YouTube 3. Ebay 3. Starwave
4. Yahoo 4. MSN 4. Excite
5. Baidu 5. MySpace 5. CNN
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10. Social Media Lead Generation
60
50
40
30
% Leads
20
10
0
Top B2B Marketers Industry Average
Source: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx
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11. Social Media Measurement
% Companies
Measure
Don't Measure
Source: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/
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