Keep your website current

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A presentation by Graham Jones on how businesses can stay up-to-date with their website

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Keep your website current

  1. 1. Keep YourWebsite CurrentCoping with theever-changing Internet @grahamjones www.grahamjones.co.uk
  2. 2. @grahamjones www.grahamjones.co.uk
  3. 3. @grahamjones www.grahamjones.co.uk
  4. 4. @grahamjones www.grahamjones.co.uk
  5. 5. How times changeNow Five Years Ago Fifteen Years Ago1. Facebook 1. Yahoo 1. Geocities2. Google 2. Google 2. Yahoo3. YouTube 3. Ebay 3. Starwave4. Yahoo 4. MSN 4. Excite5. Baidu 5. MySpace 5. CNN @grahamjones www.grahamjones.co.uk
  6. 6. Huthwaite Training Brochure Blog $400 per lead $10 per lead @grahamjones www.grahamjones.co.uk
  7. 7. @grahamjones www.grahamjones.co.uk
  8. 8. @grahamjones www.grahamjones.co.uk
  9. 9. Social Media Lead Generation 60 50 40 30 % Leads 20 10 0 Top B2B Marketers Industry AverageSource: http://www.aberdeen.com/Aberdeen-Library/7635/RA-social-media-marketing.aspx @grahamjones www.grahamjones.co.uk
  10. 10. Social Media Measurement % Companies Measure Dont MeasureSource: http://www.satmetrix.com/company/press-and-news/pr-archive/pr20120517/ @grahamjones www.grahamjones.co.uk
  11. 11. Email Wins % Success 70 60 50 40 30 20 10 0 Email PPC Display SocialSource: http://m.prnewswire.com/news-releases/survey-shows-many-marketers-are-behind-in-use-of-data-targeting-and-measurement-143303436.html @grahamjones www.grahamjones.co.uk
  12. 12. Personalise that email 35 30 25 20 Non-Personalised 15 Personalised 10 5 0 Open Rate Click ThroughSource: http://www.aberdeen.com/Aberdeen-Library/4904/RA-email-marketing.aspx @grahamjones www.grahamjones.co.uk
  13. 13. Think Mobile Email 60 50 40 30 2011 2012 20 10 0 Mobile DesktopSource: http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012 @grahamjones www.grahamjones.co.uk
  14. 14. @grahamjones www.grahamjones.co.uk
  15. 15. @grahamjones www.grahamjones.co.uk
  16. 16. @grahamjones www.grahamjones.co.uk
  17. 17. @grahamjones www.grahamjones.co.uk
  18. 18. @grahamjones www.grahamjones.co.uk
  19. 19. @grahamjones www.grahamjones.co.uk
  20. 20. @grahamjones www.grahamjones.co.uk
  21. 21. @grahamjones www.grahamjones.co.uk
  22. 22. @grahamjones www.grahamjones.co.uk
  23. 23. Download• You can download the slides from this presentation at: www.grahamjones.co.uk/currentwebworkshop @grahamjones www.grahamjones.co.uk

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