Traveling in Style: Redefined

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Traveling in Style: Redefined

© Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 2
In 2007 and 2008, Airbus delivered their A380 to
Singapore Airlines and Emirates, launching an
entirely new era of travel. Luxury, privacy and
extravagance became the aim, and the
expectations for those ideals continue to
increase today.

As a passenger, you have access to private
onboard suites and spas with top of the line
amenities, all while sipping your favorite
cocktail and savoring the finest selection of
canapés. These indulgences are not reserved
to private jets anymore, they can be
accessible to all business and first class
travelers of an A380.

In the next slides, I have highlighted a few of
the leaders in luxury airline travel and what
you can expect when flying with these
brands.

British Airways
British Airways promises
that their first class is a
small haven in the
sky. They offer an
opulent 2 meter (6 ½
feet), 100% flat bed for
a comfortable sleep.
To add to the relaxing experience, they include duvet
covers, cotton slippers and your own pajamas.
Note: Image Credit

For your dining pleasure, you can expect a la carte menus
prepared by the British Airways Culinary Council. British Airways'
choice of champagne for passengers is Laurent-Perrier Grand
Siècle. Fine chocolates are also offered.
They currently offer A380 flights between London Heathrow,
Hong Kong, Johannesburg, Los Angeles, San Francisco, Singapore
and Washington, D.C. An additional flight to Miami will be added
in October 2015
Flightfox lists the cheapest first class one way ticket as $8,052
from Beijing to London.

Etihad Airways
In January, Etihad dazzled the world by creating an entire
new class above First Class: The Residence. This new
experience is being branded as "flying reimagined."
You can view a promotional video for Etihad's The
Residence here.
This is the only three room suite in the sky: a living room,
ensuite bathroom and bedroom. The living room features a
Paltrona Frau leather double-seat sofa, two dining tables,
chilled drink cabinets and a 32-inch flat screen TV.

The suite was designed for up to two guests with
sophistication and privacy in mind. With the addition
of VIP travel concierge services, Etihad butlers and
inflight chefs this is the ultimate in luxury travel.
The Residence flights to travel from London to Abu
Dhabi start at $25,000.

Singapore Airlines Suites
Flightfox named Singapore Airlines Suites number one
in first class cabins.
Singapore Airlines Suites pride themselves on offering
an unparalleled level of privacy to their travelers. Each
individual cabin has sliding doors and window blinds,
allowing passengers to have as much privacy as they
desire.

Travelers also have access to Singapore Airline's Book the
Cook service. This option allows you to pre-order
gourmet main courses from a list of over 60 dishes
created specifically for Singapore Airlines. You can use
this service online when booking your ticket or by calling
the airline's reservation office at least 24 hours before
your flight.
The cheapest one way ticket is $3,324 from Singapore to
Mumbai.

Transatlantic Supersonic Flights
Travelers who miss the Concorde will soon have another opportunity to
experience a transatlantic supersonic flight.
Spike Aerospace, a Boston-based engineering firm, is developing plans for Spike S-
512. This 12-18 seat supersonic jet is being designed for commercial use and the
goal is to be capable of flying from New York to London in less than four
hours. That is about half the time it takes current commercial flights.
Note: Image Credit

According to Spike Aerospace, "Supersonic flight
will enable businesses to manage global
operations more efficiently and consider more
investment opportunities. They will be closer to
their customers, more often. It will
let passengers enjoy life more by spending less
time in the air." Design and development is still
in the early stages, but developers are hoping
the aircraft will be ready for flights by 2018.

Conclusion
Airline brands are working hard to redefine what it means
to travel in luxury. The standards you can come to expect in
top first class flights, such as Etihad's The Residence and
Singapore Airlines Suites, are going above and beyond by
offering private suites, world class dining, fine wine and
champagne, and even deluxe bedding and furniture.
Luxury travel in the skies is becoming more and more
opulent. But that extravagance comes at a high premium. If
you have the resources to travel in these lavish
environments, traveling will become an entirely new
experience that pales all other travel by comparison.

Additional Information on the Hospitality Industry
You may gain further insights into hospitality and travel related topics by reviewing previous
blogs written by Globalization Partners International (GPI):
Speaking the Languages of Online Marketing in UAE
Arabic Website Localization for the UAE
Arabic SEO and Localization
Do you have a Global E-Commerce Strategy?
Food & Beverage and Hospitality Translation Tips, Part 1
How to Prepare Better Chinese Tourism Content
Translation of Hotel Booking Engines and Tourism in the Middle East
Global Branding: Translation Tip 3 for Food & Beverage and Hospitality
Please feel free to contact GPI at info@globalizationpartners.com with any questions about
our language and technology services. Also let us know if you have any interesting blog
topics you would like us to cover in our future blogs. You may request a
complimentary Translation Quote for your projects as well.

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Traveling in Style: Redefined

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