List Owner Overview
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List Owner Overview

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  • Full Name Full Name Comment goes here.
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  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
    et je veux que vous envoyez un e-mail à mon adresse email afin que je puisse vous donner ma photo
    votre nouvel ami.

    mercy_hassan22@yahoo.in

    =====================================================================

    Hello
    My name is Miss mercy hassan I saw your profile today and i
    became interested in you, I will also want to know you more
    and I want you to send an email to my mailbox so that I can give you my picture
    yours new friend.

    mercy_hassan22@yahoo.in
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List Owner Overview List Owner Overview Presentation Transcript

  • List Management and Appending Valuable Data
    Appending Lifestyle selects, gender selects, and purchase behaviors to your MASTER List = AUTOMATIC Increased $$$$$$
    Improved lead intelligence create NEW niche opportunities:
    • Your subscribersget better follow-up through segmented automated lead nurturing
    • Be able to target Affiliate, PPC, CPA and Joint Venture offers with ease
  • Executive Summary
    The Consumerhas changed: need to pro-actively engage around educational topics
    Leads/Subscribers/Members need to be nurtured until they are sales-ready
    Sales & Marketing need to be aligned more closely, creating a seamless buying process
    There is an opportunity to turn list marketing into a revenue driver rather than a cost center
    Appending valuable data to your list provides a dramatic ROI: many benefits, Risk FREE, No monetary investment by Joint Venturing with ClaimYourDeal.Com
    2
    “Nurtured leads produce, on average, a 20 percent increase in sales opportunities versus leads that are not nurtured.”
  • The Changing Consumer Buyer
    Consumers are seeking and finding more information on their own—they’re in control
    Search engines and vendor Web sites are top information sources in the buying process (eg; ClaimYourDeal.Com “Daily Deal”)
    To drive revenue, marketers must become more adept at identifying sales-ready leads and nurturing the remainder
    Marketers need to interact with consumers before the sales conversation, by providing information that is relevant in the earlier stages of the buying process
    Highlights from Enquiro’sBuyerSphere Project:
    • Almost 50% of buyers starts their buying process with online research
    • Identifying demographics and lifestyle habits cuts sales cycle dramatically
    3
    Order of Things – High Consideration
    50%
    37.5%
    25%
    12.5%
    0%
    1st
    2nd
    3rd
    4th
    5th
    Online Research Talk to Users Talk to Vendors
  • Convert More Subscribers Into Raving Fans & Buying Customers
    Lead Nurturing, Lead Scoring, Lead Routing and Lead Monitoring closes the gap in the middle of the funnel
    Improve the dynamics of your revenue cycle to convert more list owner subscribers into buying customers
    4
    Current marketing focus
    Current sales focus
    The Consumerlead
    Development gap
    Reach
    Interest
    Desire
    Convert
    Enrich
    Retain
    Lead Management Closes the Gap
    in The Middle of the Funnel
    Warm leads leak out
    Issue 1: Marketing hands off
    Leads too early. Unqualified
    Leads waste sales’ time.
    Issue 2: Sales cherry picks leads, letting
    longer-time-frame leads leak out.
    Issue 3: Marketing spends
    More to recapture lost leads.
    Source: October 2006, Best Practices “Improving Lead Management”
  • Increase Productivity With Automation
    Run intelligent and focusedcampaigns without expanding yourmarketing team
    Create laser targetedemail follow-up
    Example: make intelligent offers based on gender, lifestyle selects, and purchase behaviors
    5
  • More Qualified Leads with Lead Nurturing
    “Companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.”
    Goal: Increase the number of sales opportunities & transaction value = reduced lead cost
    Companies are able to use existing staff for nurturing campaigns, increasing the number of sales-ready leads by 50% with little to no incremental investment ¹
    Nurtured leads delivered 47% higher average order values than non-nurtured leads²
    6
  • Increase Sales Effectiveness
    Improved Lead Quality = Increased Sales Productivity
    Prioritize leads based on quality and urgency
    Send leads back to marketing automation for further nurturing, preventing leads that just "sit" somewhere
    Provide comprehensive lead activity history for your sales department
    7
    Priority #2:
    Increase Sales Effectiveness
  • Turn Marketing Into a Revenue Driver
    “Only 20% of companies believe they excel at measuring the performance of marketing initiatives.”
    Show that marketing is a revenue driver, not a cost center.
    Optimize & Increase ROI Dramatically
    Improve accountability by proving marketing impact on revenue
    Improve Revenue Performance:
    Conversion rates
    Time in a particular stage (velocity)
    8
  • Marketing Automation + List Appendage
    Realize the benefits of list appendage with new technology and improved processes
    Marketing Automation technology combined with List Appendage processes provide the framework to:
    • Convert more leads into revenue
    • Run more campaigns
    • Nurture leads automatically
    • Increase Sales Department activity
    • Measure progress and results
    9
  • The Value of Lead Nurturing
    Lead Nurturing helps turn more inquiries into qualified leads and decreases cost per qualified lead
    Source: actual data from software vendor
    50% increase
    10
  • The Value of Lead Scoring
    With good info on lead prioritization, the more likely list owners meet revenue goals
    How Easy Is it To Get Access to Information About Prioritizing Sales Efforts?
    Source: CSO Insights
    11
  • The Value of List Intelligence
    SiriusDecision' Waterfall Model gives benchmark numbers for conversion rates between the different stages in the funnel. With improved list intelligence, conversion rates will be higher. 
    Example: Moving from Benchmark to Best Practice
    For each 1,000 leads, best-in-class companies create 46 more MQLs than benchmark companies (97 instead of 51). They create almost 10 additional sales(14.3 instead of 4.6 sales, a 300% increase).
    What is the value of your list with a 300% increase in sales and revenues?
    MQL = Marketing Qualified Lead SAL = Sales Accepted LeadSQL = Sales Qualified Lead (i.e. sales opportunity identified)
    12
  • ROI of Lead Management
    Joint Venturing with ClaimYourDeal.Com does not cost . . . It Pays!
    Investment
    Append data, lifestyle, purchase behavior= $ZERO/ month
    Campaign development = $Cost of your current autoresponder/ month
    Incremental Revenue
    Estimated incremental revenue = $Up to 300% increase!
    ROI =
    Incremental revenue – monthly cost
    Monthly cost
    =
    Cost to communicate
    Potential Increase
    Up to:
    300%
    13
  • Steps to Take to Improve Lead Nurturing
    Improving Lead Nurturing
    To Implement:
    • Drip email campaigns
    • Content based on buyer profile (list appendage) and buying stage
    • Automation of marketing campaigns (including Trigger-based nurturing)
    • Integration of lead nurturing with CRM data and CRM activity
    • A/B Testing
    14
  • Improving Sales Productivity
    Steps to Take to Improve Sales Productivity
    To Implement:
    • Lead Scoring based on profile and activity
    • Prioritized lead list for sales department
    • Lead Activity Monitoring with real-time alerts
    • Lead activity history in CRM system (email clicks, web visits, registrations)
    • Automatically segment new leads to target
    15
  • Improving Sales & Marketing Analytics
    Steps to Take to Improve Insight into Sales and Marketing Effectiveness
    To Implement:
    • Lead conversion rates
    • Pipeline velocity (how fast leads flow through the funnel)
    • Percentage of the pipeline that is Marketing-sourced
    • Percentage of the pipeline that is Marketing-influenced
    • Reporting on list segmenting for NEW niche opportunities
    16
  • Getting Started / Next Steps
    3 months
    0
    STAGE 1
    STAGE 2
    STAGE 3
    Advanced Assessment and Continued List Appendage
    • On an ongoing basis (monthly to quarterly) ClaimYourDeal.Com will continue to identify additional data and purchase behaviors and append the same to your Master File for continued revenue increases and opportunities
    Send email invitations to your list to JOIN (free) ClaimYourDeal.Com (custom landing page & tracking)
    • Potentially receive thousands of DEAL BUCK$ in our two tier referral system
    • Run of the site weighted banner rotation depending on list size
    • Recruit Account Executives that procure “Daily Deals.” Cash commission overridescould be as much as $100K to $300K annually or more
    231+ Million Consumer Master File
    • Submit your list of 100,000 or more protected by a strong NDA to ClaimYourDeal.Com which is bumped against our Consumer Master File to identify data that can be overlaid onto your list such as gender, postal address, phone, lifestyle selects and much more
    17
  • Summary
    Benefits
    Increase Conversion
    Increase Marketing Productivity
    Improve Lead Nurturing
    Increase Sales effectiveness
    Segment your list(s) based on consumer interests
    Solution
    Joint Venture with ClaimYourDeal.Com
    Risk FREE ZERO cost List Appendage services
    ROI
    Estimated ROI: Up to 300% increase in revenues
    Intelligently target Affiliate, PPC, CPA and Joint Venture offers with ease
    18
  • ClaimYourDeal.Comtransforms the way you market to your list(s) – to accelerate opportunities and predictable revenue at every stage of your new foundRevenue Cycles
    Extremely powerful list appendage and lifestyle overlays for your list(s) creating a multiplier effect in profitability
    Powered by InfoDirect; an industry leader and icon for over three decades