List Owner Overview


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  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
    et je veux que vous envoyez un e-mail à mon adresse email afin que je puisse vous donner ma photo
    votre nouvel ami.


    My name is Miss mercy hassan I saw your profile today and i
    became interested in you, I will also want to know you more
    and I want you to send an email to my mailbox so that I can give you my picture
    yours new friend.
    Are you sure you want to  Yes  No
    Your message goes here
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List Owner Overview

  1. 1. List Management and Appending Valuable Data<br />Appending Lifestyle selects, gender selects, and purchase behaviors to your MASTER List = AUTOMATIC Increased $$$$$$<br />Improved lead intelligence create NEW niche opportunities:<br /><ul><li>Your subscribersget better follow-up through segmented automated lead nurturing
  2. 2. Be able to target Affiliate, PPC, CPA and Joint Venture offers with ease</li></li></ul><li>Executive Summary<br />The Consumerhas changed: need to pro-actively engage around educational topics<br />Leads/Subscribers/Members need to be nurtured until they are sales-ready<br />Sales & Marketing need to be aligned more closely, creating a seamless buying process<br />There is an opportunity to turn list marketing into a revenue driver rather than a cost center<br />Appending valuable data to your list provides a dramatic ROI: many benefits, Risk FREE, No monetary investment by Joint Venturing with ClaimYourDeal.Com<br />2<br />“Nurtured leads produce, on average, a 20 percent increase in sales opportunities versus leads that are not nurtured.”<br />
  3. 3. The Changing Consumer Buyer<br />Consumers are seeking and finding more information on their own—they’re in control <br />Search engines and vendor Web sites are top information sources in the buying process (eg; ClaimYourDeal.Com “Daily Deal”)<br />To drive revenue, marketers must become more adept at identifying sales-ready leads and nurturing the remainder<br />Marketers need to interact with consumers before the sales conversation, by providing information that is relevant in the earlier stages of the buying process<br />Highlights from Enquiro’sBuyerSphere Project:<br /><ul><li>Almost 50% of buyers starts their buying process with online research
  4. 4. Identifying demographics and lifestyle habits cuts sales cycle dramatically</li></ul>3<br />Order of Things – High Consideration<br />50%<br />37.5%<br />25%<br />12.5%<br />0%<br />1st<br />2nd<br />3rd<br />4th<br />5th<br />Online Research Talk to Users Talk to Vendors<br />
  5. 5. Convert More Subscribers Into Raving Fans & Buying Customers<br />Lead Nurturing, Lead Scoring, Lead Routing and Lead Monitoring closes the gap in the middle of the funnel<br />Improve the dynamics of your revenue cycle to convert more list owner subscribers into buying customers<br />4<br />Current marketing focus<br />Current sales focus<br />The Consumerlead<br />Development gap<br />Reach<br />Interest<br />Desire<br />Convert<br />Enrich<br />Retain<br />Lead Management Closes the Gap <br />in The Middle of the Funnel<br />Warm leads leak out<br />Issue 1: Marketing hands off<br />Leads too early. Unqualified<br />Leads waste sales’ time.<br />Issue 2: Sales cherry picks leads, letting<br />longer-time-frame leads leak out.<br />Issue 3: Marketing spends<br />More to recapture lost leads.<br />Source: October 2006, Best Practices “Improving Lead Management” <br />
  6. 6. Increase Productivity With Automation<br />Run intelligent and focusedcampaigns without expanding yourmarketing team<br />Create laser targetedemail follow-up<br />Example: make intelligent offers based on gender, lifestyle selects, and purchase behaviors<br />5<br />
  7. 7. More Qualified Leads with Lead Nurturing<br />“Companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead.”<br />Goal: Increase the number of sales opportunities & transaction value = reduced lead cost<br />Companies are able to use existing staff for nurturing campaigns, increasing the number of sales-ready leads by 50% with little to no incremental investment ¹<br />Nurtured leads delivered 47% higher average order values than non-nurtured leads²<br />6<br />
  8. 8. Increase Sales Effectiveness<br />Improved Lead Quality = Increased Sales Productivity<br />Prioritize leads based on quality and urgency<br />Send leads back to marketing automation for further nurturing, preventing leads that just "sit" somewhere<br />Provide comprehensive lead activity history for your sales department<br />7<br />Priority #2:<br />Increase Sales Effectiveness<br />
  9. 9. Turn Marketing Into a Revenue Driver<br />“Only 20% of companies believe they excel at measuring the performance of marketing initiatives.”<br />Show that marketing is a revenue driver, not a cost center.<br />Optimize & Increase ROI Dramatically<br />Improve accountability by proving marketing impact on revenue<br />Improve Revenue Performance: <br />Conversion rates <br />Time in a particular stage (velocity)<br />8<br />
  10. 10. Marketing Automation + List Appendage<br />Realize the benefits of list appendage with new technology and improved processes<br />Marketing Automation technology combined with List Appendage processes provide the framework to: <br /><ul><li>Convert more leads into revenue
  11. 11. Run more campaigns
  12. 12. Nurture leads automatically
  13. 13. Increase Sales Department activity
  14. 14. Measure progress and results</li></ul>9<br />
  15. 15. The Value of Lead Nurturing<br />Lead Nurturing helps turn more inquiries into qualified leads and decreases cost per qualified lead<br />Source: actual data from software vendor<br />50% increase<br />10<br />
  16. 16. The Value of Lead Scoring<br />With good info on lead prioritization, the more likely list owners meet revenue goals <br />How Easy Is it To Get Access to Information About Prioritizing Sales Efforts?<br />Source: CSO Insights<br />11<br />
  17. 17. The Value of List Intelligence<br />SiriusDecision' Waterfall Model gives benchmark numbers for conversion rates between the different stages in the funnel. With improved list intelligence, conversion rates will be higher. <br />Example: Moving from Benchmark to Best Practice<br />For each 1,000 leads, best-in-class companies create 46 more MQLs than benchmark companies (97 instead of 51). They create almost 10 additional sales(14.3 instead of 4.6 sales, a 300% increase). <br />What is the value of your list with a 300% increase in sales and revenues?<br />MQL = Marketing Qualified Lead SAL = Sales Accepted LeadSQL = Sales Qualified Lead (i.e. sales opportunity identified)<br />12<br />
  18. 18. ROI of Lead Management<br />Joint Venturing with ClaimYourDeal.Com does not cost . . . It Pays!<br />Investment<br />Append data, lifestyle, purchase behavior= $ZERO/ month<br />Campaign development = $Cost of your current autoresponder/ month<br />Incremental Revenue<br />Estimated incremental revenue = $Up to 300% increase!<br />ROI =<br />Incremental revenue – monthly cost<br />Monthly cost<br />=<br />Cost to communicate<br />Potential Increase<br />Up to:<br />300%<br />13<br />
  19. 19. Steps to Take to Improve Lead Nurturing<br />Improving Lead Nurturing<br />To Implement:<br /><ul><li>Drip email campaigns
  20. 20. Content based on buyer profile (list appendage) and buying stage
  21. 21. Automation of marketing campaigns (including Trigger-based nurturing)
  22. 22. Integration of lead nurturing with CRM data and CRM activity
  23. 23. A/B Testing</li></ul>14<br />
  24. 24. Improving Sales Productivity<br />Steps to Take to Improve Sales Productivity<br />To Implement:<br /><ul><li>Lead Scoring based on profile and activity
  25. 25. Prioritized lead list for sales department
  26. 26. Lead Activity Monitoring with real-time alerts
  27. 27. Lead activity history in CRM system (email clicks, web visits, registrations)
  28. 28. Automatically segment new leads to target</li></ul>15<br />
  29. 29. Improving Sales & Marketing Analytics<br />Steps to Take to Improve Insight into Sales and Marketing Effectiveness<br />To Implement:<br /><ul><li>Lead conversion rates
  30. 30. Pipeline velocity (how fast leads flow through the funnel)
  31. 31. Percentage of the pipeline that is Marketing-sourced
  32. 32. Percentage of the pipeline that is Marketing-influenced
  33. 33. Reporting on list segmenting for NEW niche opportunities</li></ul>16<br />
  34. 34. Getting Started / Next Steps<br />3 months<br />0<br />STAGE 1<br />STAGE 2<br />STAGE 3<br />Advanced Assessment and Continued List Appendage<br /><ul><li>On an ongoing basis (monthly to quarterly) ClaimYourDeal.Com will continue to identify additional data and purchase behaviors and append the same to your Master File for continued revenue increases and opportunities</li></ul>Send email invitations to your list to JOIN (free) ClaimYourDeal.Com (custom landing page & tracking)<br /><ul><li>Potentially receive thousands of DEAL BUCK$ in our two tier referral system
  35. 35. Run of the site weighted banner rotation depending on list size
  36. 36. Recruit Account Executives that procure “Daily Deals.” Cash commission overridescould be as much as $100K to $300K annually or more</li></ul>231+ Million Consumer Master File<br /><ul><li>Submit your list of 100,000 or more protected by a strong NDA to ClaimYourDeal.Com which is bumped against our Consumer Master File to identify data that can be overlaid onto your list such as gender, postal address, phone, lifestyle selects and much more</li></ul>17<br />
  37. 37. Summary<br />Benefits<br />Increase Conversion<br />Increase Marketing Productivity<br />Improve Lead Nurturing<br />Increase Sales effectiveness<br />Segment your list(s) based on consumer interests<br />Solution<br />Joint Venture with ClaimYourDeal.Com<br />Risk FREE ZERO cost List Appendage services<br />ROI<br />Estimated ROI: Up to 300% increase in revenues<br />Intelligently target Affiliate, PPC, CPA and Joint Venture offers with ease<br />18<br />
  38. 38. ClaimYourDeal.Comtransforms the way you market to your list(s) – to accelerate opportunities and predictable revenue at every stage of your new foundRevenue Cycles<br />Extremely powerful list appendage and lifestyle overlays for your list(s) creating a multiplier effect in profitability<br />Powered by InfoDirect; an industry leader and icon for over three decades<br />
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