5 Things Analytics Should Be

1,536 views
1,433 views

Published on

Try a GoSquared trial today: www.gosquared.com/join.

What is the level of insight you need to succeed on the web?

Where do your visitors come from? How do they find you? Where are they going? What do they love? This is the kind of insight a website needs to succeed in 2014.

How can I use this insight to my make my customers insanely happy? We've put some slides together to show how GoSquared helps you make that leap and why our approach to analytics is different.

Published in: Marketing, Technology, Business
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,536
On SlideShare
0
From Embeds
0
Number of Embeds
425
Actions
Shares
0
Downloads
21
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

5 Things Analytics Should Be

  1. 1. things analytics should be5!
  2. 2. Since 2009 we’ve been doing our best to answer one question…
  3. 3. HOW DO PEOPLE USE WEBSITES?
  4. 4. AND REALLY HOW DO PEOPLE USE YOUR WEBSITE? ! !
  5. 5. ! But the question that actually matters is… !
  6. 6. WHERE ARE MY CUSTOMERS?
  7. 7. “I know who my customers are…”*
  8. 8. “I know who my customers are…”* REALLY?* That was the Blackberry CEO last year.
  9. 9. ! YOUR CUSTOMERS ARE NOT ALL THE SAME! !
  10. 10. HOW DO THEY FIND YOU?!
  11. 11. HOW DO THEY FIND YOU?*ON THE WEB
  12. 12. WHERE ARE THEY GOING?!
  13. 13. WHERE ARE THEY GOING?*ON THE WEB
  14. 14. WHAT DO THEY LOVE?! !
  15. 15. WHAT DO THEY LOVE?*ON THE WEB !
  16. 16. WHAT DID THEY SAY ABOUT THIS?! !
  17. 17. WHAT DID THEY SAY ABOUT THIS?*ON THE WEB !
  18. 18. ! These are the questions you need to be asking as a brand/ website/blog/store/marketer/ visionary… ! [select one] !
  19. 19. WHAT CAN I DO TO MAKE MY CUSTOMERS INSANELY HAPPY?
  20. 20. How traffic works… PAGEVIEWS FROM YOUR VISITORS WHO BECOME YOUR CUSTOMERS WHO BECOME YOUR RETURNING CUSTOMERS WHO BECOME YOUR EVANGELISTS* *the ones that are hardest to get
  21. 21. Analytics help you turn… THOSE VISITORS INTO RETURNING VISITORS INTO CUSTOMERS INTO MORE RETURNING CUSTOMERS INTO MORE EVANGELISTS
  22. 22. …but wait I’ll just do that with Google Analytics, Excel 2013 and those spare hours I always have on Friday afternoon! ! ! SAID NO ONE EVER.
  23. 23. ! We think there is an easier way to gain deep insight about your web presence. !
  24. 24. ! We think there is an easier way to gain deep insight about your web presence. !
  25. 25. ! How is GoSquared different?
  26. 26. We believe there are 5 things analytics should be.
  27. 27. 1. Analytics should be simple
  28. 28. GoSquared Dashboard
  29. 29. In one click you can see your key performance indicators and find out what’s up, what’s down and how each metric compares to past performance. GoSquared is an analytics dashboard that you’ll enjoy using. Installing takes …almost one click. You copy our snippet of Javascript into your site code and GoSquared will start tracking. GoSquared is simple.
  30. 30. 2. Analytics should be accurate
  31. 31. We think real-time means real-time.
  32. 32. GoSquared is the world’s most accurate analytics service You would think working out who is on your site is easy… Did you know Google Analytics estimates your visitors once you reach 250k monthly pageviews? GoSquared scales to handle billions of pageviews and events every month, so you can be sure you won't outgrow the platform. We use pinging to record accurately how many people are on your site right now and track that data over time. We never estimate.
  33. 33. Our actively engaged time per visitor is the most accurate in the industry and it’s designed to account for the web in 2014; things like continuous scroll sites and mobile actions. There’s no single way to know if a user is engaged so we track several things like are they scrolling or have they clicked something? And if they open a new tab, we know they’ve left and stop again. …and we measure engagement properly
  34. 34. 3. Analytics should be actionable
  35. 35. We believe context is king.
  36. 36. GoSquared gives you context Are you having a good day? Week? Month? Is this average in the ballpark, great or terrible? You can quickly see how specific variables like traffic source or engaged time interact because they’re right in front of you and all in one place. GoSquared predicts if you’re outperforming or under performing against an average day, week or month. Integrate RSS feeds and track events like button clicks, video plays or any kind of interaction that matters to you.
  37. 37. 4. Analytics should be for everyone
  38. 38. We believe everyone should understand their analytics and everyone should act on them. Every account comes with unlimited team sharing so you can let anyone from the intern to the CEO have access to your analytics and we guarantee they’ll know what’s going on straight away. …And know how to start making your site better. ! Analytics for everyone on the team
  39. 39. ! 5. Analytics should be yours**no ifs, buts or maybes
  40. 40. GoSquared's business model is very simple – you pay us a small monthly fee to monitor your websites, apps, and other projects, and we give you beautiful, powerful, easy to use analytics. We are not here to sell advertising, and we are not here to use your data for anything other than helping you out. No one has access to your analytics other than you – it's why thousands of businesses trust GoSquared every day. Your data is your data
  41. 41. And support from real people
  42. 42. When our mission is to help you understand your customers, we know how to keep our own customers happy too. We’re ready to help and you’ll always have a real person from our team to talk to. All plans come with email and live chat support as standard. We also help customers via Twitter, through our blog and regular product updates. You won’t need any training or certificates to get started but we love helping customers activate new features and discover how to get deeper insight from their web data. Help when you need it
  43. 43. Find out why GoSquared is different with a 14 day trial.
  44. 44. Andrew Ratomski (@AHTomski) + GoSquared Why GoSquared is Different You’ve been viewing by

×