Last year employers spent $16 billion on advertising and marketing to find candidates for open jobs. The overwhelming majority of it went to online media, making Recruitment, at $19 billion, the largest single online advertising category. It also ranks just ahead of real estate as the ad category where businesses earmark the highest percent of their ad budgets for online media (78%). The report offers 75 charts and graphics detailing trends in the underpinnings of the Recruitment space, job openings and the number of candidates applying. It also dissects the various advertising and marketing expenditures across newspapers, magazines, broadcast media, outdoor and online, and further analyzes the growing amount of spending earmarked for “digital services.” To download the full report or free executive summary: http://bit.ly/1mHINbt

1. 2014 Recruitment
Advertising Outlook

2. 1
This Report Contains:
• 45 Pages of Analysis
• 75 Charts & Graphs
• 3 Appendices
Price: $995

3. 2
Recruitment’s New Model
Most of today’s online business
models are iterations of an old
model, created in an era when it was
hard to find employees and when
their only way to communicate
directly with the public was by
phone, mail or walk-ins.
The customer’s business
has changed.
Here’s how

4. 3
Openings Still Below 2006 Levels
(Avg. Job Openings, in Thousands)
Source: Bureau of Labor Statistics (JOLTS)
Since 2006 the number of
annual job openings is down
9% while the population has
increased 6%.

5. 4
That’s Created A Long Gray Line
On average, 9.4 people will apply for every open position in 2014

6. 5
It’s Worse for Some Jobs
Source: Bureau of Labor Statistics (JOLTS)

7. 6
Also Competing for Jobs: Robots
* Minimum wage in state of Calif.; rate does not including paid time off, health
benefits, etc., which may add 33% to the cost.

8. 7
It’s a New World
Source: Autoalliance.org
From this…..
To this…..

9. 8
It’s a New World
Source: 123RF.com
From this…..
To this…..

10. 9
So Whaddaya Gonna Do About It?

11. 10
U.S. Average Job Openings
(in thousands)
Source: Bureau of Labor Statistics, Department of Commerce, Borrell, 2014
First, Things DO Get Better
2006 Level

12. 11
Total Recruitment Spending by Category
(in Millions)
Source: Dun & Bradstreet
Growth for Everyone! (But Watch Share)

13. 12
Total Online Recruitment-Related Spending
($ in Millions)
Source: Borrell, 2014
It’s Not Your Grandfather’s Online
Spending in “Online
Services” will almost
equal that of advertising.

14. 13
U.S. Recruitment Spending Forecast
($ in Millions)
Source: Borrell, 2014
‘Services’ Eventually Dominates
Nearly ¾ of all
spending.

15. 14
Thank You!
To download the Executive
Summary, watch the recorded Webinar, or
download the full report, visit
www.borrellassociates.com