2012 Real Estate                    Advertising OutlookOctober 18, 2012   Highlights from the report
In addition to our published reports, we offer the Real Estate LA$R, an Excel-based reportthat’s a must-have for anyone in...
Summarywww.borrellassociates.com                            Overall, real estate ad spending will total $24.3 billion this...
Leading                                 Indicator                                                                 in milli...
Housing                                 in thousandswww.borrellassociates.com                                Starts vs.   ...
The Future (Online) Leaves Behind the Pastwww.borrellassociates.com                            Source: 2012 Borrell Associ...
www.borrellassociates.com
Where Home Buyers First Saw Their Housewww.borrellassociates.com                                                          ...
Consumer Sites Most Often Usedwww.borrellassociates.com                                                                   ...
Top 25                                              in thousandswww.borrellassociates.com                                S...
Thank You!                            Real estate is just one of the many advertising categories                          ...
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Borrell 2012 Real Estate Outlook

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This is a sample of the data from Borrell's 2012 Real Estate Advertising Outlook. It shows underlying trends in the real estate market and details on how real estate advertising is playing out this year.

  • CHENNAI GST ROAD - ON ROAD PROPERTY - WITHSTOOD THE ONSLAUGHT. FOR SALE - MAIN ROAD PROPERTY - IN CHENNAI, TAMIL NADU - ENTRY FROM NH-45. Prime Vacant Land 5.8 Grounds (13940 sq.ft.) in Singaperumal Koil, Chennai, India on Main GST Road with direct entry from GST Road. Mahindra World City is 1.2 Kms. on one side and Ford Motor Co. is 3.2 Kms. on the other side. Plot with direct entrance from Wide National Highway NH-45. Frontage Width is 46 feet, Rear Width is 56 feet and length is 286 feet. Companies like BMW, Nissan-Renault, Daimler, Enfield, Nokia, Siemens, Hyundai, Ford are in close proximity to this place. The Property has a Security Room with 3-Phase Power Supply and has a Compound Wall of about 11 feet on all sides with a 15 feet gate in the front. Since the Land is located amidst various International Companies, it will be ideally suited for Offices, IT/ITES/BPO Companies, Residential Apartments, etc. Very Ideally suited for Investment Purposes, Immediate Construction of Residential Apartments, Show Rooms, Departmental Stores, Hospitals, Logistics, etc. Appreciation Guaranteed on Investment. In case of interest, please contact:- Mr. K.Aravamudan, Mob:- 0 – 94440 12056. e.mail : hiraytech@yahoo.co.in VERY IMPORTANT NOTE:- The above Site is not affected by the heavy Rains and Thunder Storms that lashed Chennai just recently.
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Borrell 2012 Real Estate Outlook

  1. 1. 2012 Real Estate Advertising OutlookOctober 18, 2012 Highlights from the report
  2. 2. In addition to our published reports, we offer the Real Estate LA$R, an Excel-based reportthat’s a must-have for anyone involved in real estate marketing. It is offered for the totalU.S. market, or can be compiled for any state, region or locality. It includes:• Breakouts by Agents, Apartment Mgrs., Builders, Mortgage Providers• Backcasts and Forecasts for All 12 Media Categories• Greater Detail on Online Ad SpendingFor a sample report, email Jim Brown at jbrown@borrellassociates.com.
  3. 3. Summarywww.borrellassociates.com Overall, real estate ad spending will total $24.3 billion this year, compared with $28.3 billion in 2011. The 14.6% decrease is caused in part by the housing industry’s decline and in part by a 10-year trend in which agents have been diverting money from more-expensive traditional media channels into lower-priced online channels. The charts in this presentation are sampled from our 33-page report, “2012 Real Estate Advertising Outlook: The Long Road Home.”
  4. 4. Leading Indicator in millions of unitswww.borrellassociates.com of Ad Spending: “Intent to buy” Source: Scarborough Research, 2012 Release 1; Borrell Associates Inc., 2012.
  5. 5. Housing in thousandswww.borrellassociates.com Starts vs. Residential Permits Source: U.S. Department of Commerce, 2012
  6. 6. The Future (Online) Leaves Behind the Pastwww.borrellassociates.com Source: 2012 Borrell Associates Inc. $ in millions
  7. 7. www.borrellassociates.com
  8. 8. Where Home Buyers First Saw Their Housewww.borrellassociates.com The Options: Yard Sign Friend Agent Magazine Internet Newspaper The Seller Homebuilder Source: National Association of Realtors Profile of Home Buyers & Sellers, Nov. 2011
  9. 9. Consumer Sites Most Often Usedwww.borrellassociates.com The Options: FSBO site REALTOR.com Agent’s site Brokerage firm site Local MLS site “Other” listings site Source: National Association of Realtors Profile of Home Buyers & Sellers, Nov. 2011
  10. 10. Top 25 in thousandswww.borrellassociates.com Sites by Unique Visitors Source: Compete.com, June 20, 2012, and June 20, 2011
  11. 11. Thank You! Real estate is just one of the many advertising categories we follow. To keep up with the latest, sign up for our Research Alerts by visiting www.borrellassociates.com Look for this© 2012 Borrell Associates Inc. All Rights Reserved.

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