The Long, Gray Line: 2014 Recruitment Outlook


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Last year employers spent $16 billion on advertising and marketing to find candidates for open jobs. The overwhelming majority of it went to online media, making Recruitment, at $19 billion, the largest single online advertising category. It also ranks just ahead of real estate as the ad category where businesses earmark the highest percent of their ad budgets for online media (78%). The report offers 75 charts and graphics detailing trends in the underpinnings of the Recruitment space, job openings and the number of candidates applying. It also dissects the various advertising and marketing expenditures across newspapers, magazines, broadcast media, outdoor and online, and further analyzes the growing amount of spending earmarked for “digital services.” To download the full report or free executive summary:

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The Long, Gray Line: 2014 Recruitment Outlook

  1. 1. 2014 Recruitment Advertising Outlook
  2. 2. 1 This Report Contains: • 45 Pages of Analysis • 75 Charts & Graphs • 3 Appendices Price: $995
  3. 3. 2 Recruitment’s New Model Most of today’s online business models are iterations of an old model, created in an era when it was hard to find employees and when their only way to communicate directly with the public was by phone, mail or walk-ins. The customer’s business has changed. Here’s how
  4. 4. 3 Openings Still Below 2006 Levels (Avg. Job Openings, in Thousands) Source: Bureau of Labor Statistics (JOLTS) Since 2006 the number of annual job openings is down 9% while the population has increased 6%.
  5. 5. 4 That’s Created A Long Gray Line On average, 9.4 people will apply for every open position in 2014
  6. 6. 5 It’s Worse for Some Jobs Source: Bureau of Labor Statistics (JOLTS)
  7. 7. 6 Also Competing for Jobs: Robots * Minimum wage in state of Calif.; rate does not including paid time off, health benefits, etc., which may add 33% to the cost.
  8. 8. 7 It’s a New World Source: From this….. To this…..
  9. 9. 8 It’s a New World Source: From this….. To this…..
  10. 10. 9 So Whaddaya Gonna Do About It?
  11. 11. 10 U.S. Average Job Openings (in thousands) Source: Bureau of Labor Statistics, Department of Commerce, Borrell, 2014 First, Things DO Get Better 2006 Level
  12. 12. 11 Total Recruitment Spending by Category (in Millions) Source: Dun & Bradstreet Growth for Everyone! (But Watch Share)
  13. 13. 12 Total Online Recruitment-Related Spending ($ in Millions) Source: Borrell, 2014 It’s Not Your Grandfather’s Online Spending in “Online Services” will almost equal that of advertising.
  14. 14. 13 U.S. Recruitment Spending Forecast ($ in Millions) Source: Borrell, 2014 ‘Services’ Eventually Dominates Nearly ¾ of all spending.
  15. 15. 14 Thank You! To download the Executive Summary, watch the recorded Webinar, or download the full report, visit