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Borrell top charts for 2011


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This Powerpoint shows the most eye-opening charts from Borrell Associates' 2011 report series tracking movements in local online advertising.

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Borrell top charts for 2011

  1. 1. Most Interesting Charts from Our 2011 ResearchDecember 2011 Charts and tables from our industry reports
  2. 2. BackgroundThe following charts and tables were selected by BorrellAssociates analysts as the most interesting of 2011.They tell the story of the transition to digital media in anotherwise tough year for advertising.These charts may be used publicly with properattribution to Borrell Associates. For information, call usat 757-221-6641. (To see explanation of charts,download this Powerpoint at andlook in each slide’s notes section.)
  3. 3. SMBs Talk To Only a Few Salespeople Question: “In an average month, with how many advertising sales people do you speak — in person or on the phone — among these incoming efforts?” Source: Borrell Associates/Belden Interactive Digital Study of SMBs, 2011. N = 2,842
  4. 4. Largest Local Online Media Companies: “Advertising” Content Sources: SEC documents, company statements,, Borrell Associates Inc., 2010 data as reported by March 2011
  5. 5. Share of Local Online Advertising: Pure- plays in the Mix with Newspaper, Source: Borrell Associates, Inc. 2011
  6. 6. One in Five SMBs Planned to Spend on Mobile Marketing in 2011 Question: What percent of the advertising budget at your company will be devoted to mobile advertising or marketing efforts in 2011? Source: Borrell Associates, 2011. N=484
  7. 7. Local Online Advertising by Format &© 2011 Borrell Associates Inc. All Rights Reserved.
  8. 8. Change in Share for Local Media, 2002-2012 Of Local Online Advertising© 2011 Borrell Associates Inc. All Rights Reserved.
  9. 9. Mobile Ad Spending Forecast by Delivery Mechanism, 2010-2016 (All Projections in $ Millions) Source: Borrell Associates, 2011
  10. 10. Mobile Promotions Spending Forecast by Delivery Mechanism, 2010-2016 (All Estimates and Projections in $ Millions) Source: Borrell Associates, 2011
  11. 11. Mobile Platforms Dominate by© 2011 Borrell Associates Inc. All Rights Reserved.
  12. 12. SMBs Broadly Adopting Social Networks Does your company maintain a Social Network site or page?
  13. 13. Realty agents rank their own websites
  14. 14. Consumers love email
  15. 15. Deals may continue to Advertisers surveyed: 728. July-August, 2011
  16. 16. Thank You!We hope you enjoyed these charts from our 2011 reports.We publish a dozen reports per year and invite you to learnmore at the following URL:’ll find free information and other charts and tables. Ifyou have questions, please give us a call at 757-221-6641 oremail us at