In terms of customer context, this slide summarizes what mission-critical means to our customers and to HPSome of these attributes have been around for decades (unplanned downtime, security needs, recovery times, etc.) These standards are the “high water mark” for Integrity that we design to.Several “mega” IT trends are accelerating and amplifying these needs in new, unpredictable ways --- an example is the emergence of private and public cloud models. Those models heighten security needs, make issue resolution and downtime recovery more urgent. With expectations for mc rising, the lifecycle for mission-critical app development/deployment/update/maintenance is accelerating; more important than ever to have an integrated and coordinated way to keep mission-critical workloads available and updated
Our approach to addressing these mission-critical challenges is the Mission-Critical Converged Infrastructure, built on our long history (over 30+ years) of supporting customers with their mission critical needs.. HP offersanunparalleledMission-Critical portfolio spanningOpenVMS/NonStop/HP-UX environments, shownhere in the top half of thecircle. ThisIntegrity portfolio fullysupportsour m-c customersneedsforresiliency, workloadflexibility, simplification of theirsystemsmanagement and allowscustomerstoinvest in our MCCI knowingthat HP providesaninfrastructurethataddressesyour M-C needstoday and as theyevolve in thefuture. HP’s Project Odyssey advances mission critical converged infrastructure with innovations to address our customers’ changing needs. You can think of Project Odyssey as the white arrows on the circle. There are 2 key investment paths where we’re focused: First, continue to innovate and enhance the mission critical traditional environment for Integrity with HP-UX, Openvms, NonStop, continuing to invest in the “blue” part of the graph. This is our design center for mission critical. This established part of our portfolio is trusted by thousands of customers around the world and is:--#1 in Real-world UNIX availability--Used by most of the F100, including 100% of the G100 Telecom companies--based on 30 years of HP-UX innovationAt the same time we are going to take that full mission critical experience (including servers, storage, network and support) and cascade these innovations over to x86 environments, to the “grey” section shown here on the graph. This isto make mission critical experience on x86 a reality. So what we are looking at is over the next couple of years, offering a comparable mission critical experience for x86 to what customers have today with HP-UX.
For context: announcement is a milestone on a path that we’ve been on for several years. 3 strategic announcements over 2 years -- a deliberate path; we have made commitments and kept them consistently, even during challenging yearsApril 2010 – First MCCI; really set HP apart in the industry.Based on a modular design that ensures an adaptable platform for current and evolving mission critical needsNovember 2011 – Redefining MC with Project Odyssey; continuing to invest in established MC while extended full MC experience to x86November 2012 – We’ll get into the details; this announcement demonstrates how we are taking advantage of the path that we set out on in 2012 --- using our common modular architecture to deliver value to our Integrity and HP-UX customersFuture – We have exciting plans ahead to continue to use this same MCCI for established platforms such as Integrity as well as x86. That’s where Project Odyssey comes in.
Thisslide shows wherewe are withtoday’s Integrity portfolio ---- a market-leading, robustproduct line thatispoweringsome of theworld’slargest and mostcomplexworkloads. Weconsiderthisproduct line to be the “goldstandard” orthe “highwatermark” formission-criticaldesign, supportingourcustomers’ needsforavailability, resiliency, workloadflexibility, and simplification. Certainly, wehavebeenthroughchallenging times withthis portfolio ---- theproductsthemselveshavecontinuedtodeliver. Ourcustomershavecontinuedto trust us. ($11B UNIX marketwhere HP has strong share --- approx 21%)Thegoodnewswiththis portfolio isthat --- whileit’swell-established,it’salsofuture-ready. Ourcustomers can continuetoinvesthere, HP provides youinfrastructure that addresses your M-C needs today and as they evolve in the future.
With that timeline in mind, let’s summarize what we are announcing/announced on November 8 2012:1 – A complete refresh to our Integrity hardware line, based on Intel’s new Itanium 9500 series processors. Includes our rack-mount 2U rx2800 i4 system, a new line of Integrity server blades and new blades for our flagship Superdome 2 ---- all based on the faster, more robust processor2 – Also adding new capabilities at the hardware and operating system level. We’ll talk about these in more detail, but they include hard partitioning now moving down into our Integrity server blades as well as some updates to HP-UX that include new security, virtualization and manageability features.3 – Finally, we have a new consultancy service that we’re announcing with our colleagues from HP Technology Services. This Platform Advisory Workshop aligns with our Project Odyssey investments and helps mission-critical customers assess and plan their own personalized roadmap for mission-critical infrastructure.Taken together, these new systems and services bring value to our Integrity and HP-UX customers, and we have some data to support that. (Will discuss in more detail)Substantiation for 33% TCO SavingsBased on HP results using Alinean, Inc. TCO/ROI tools, Germany, October 2012.Baseline environment included: 2 – HP Integrity BL890c i2 (8ch/32co) servers, 8 - BL860c i2 (2ch/8co) servers, running Itanium 9350 1.73 GHz. Improved TCO environment included: 2 – HP Integrity BL870c i4 (3ch/24co) servers, 3 – HP Integrity BL860c i4 (2ch/16co) servers, with Itanium 9560 2.53 GHz.Substantiation for 10x Faster Threat DetectionBased on HP-UX Security Lab testing, HP Bangalore, August 2012. Threat detection can be done up to 10x faster with the new common log file per multiple AAA servers that perform authentication, authorization, and accounting on a system.This allows for consolidation of similar threats across various instances per server, using a common log file, (instead of typically 8-10 separate files per system).Substantiation for Up to 3x performance improvementSource: Based on HP internal benchmark conducted by HP internal labs calculating the efficiency of the operating system and underlying server hardware. Compares HP Integrity Blade servers with the Intel® Itanium® processor 9500 series vs. HP Integrity Blade servers with the Intel® Itanium® processor 9300 series .The new server delivered a result of 3.29x the performance of the previous generation, rounded to 3x. . Houston, TX, August, 2012.
With our common modular architecture, customers are able to add these new blades into their existing enclosures, existing infrastructure and immediately see TCO savings. This scenario focuses on consolidation savings with our Integrity Server Blades, where customers can now carry out the same workload with fewer blades, easier management and less power & cooling. The result in this example is a 33% 3 year TCO reduction. Power & Cooling savings of 36%Up to 30 Watt savings per blade with support for Low Voltage DIMMsLess processors with Poulson (32 down to12 processors) Server Hardware and support savings of 36% based on:Poulson processor with higher clock speedPoulson 8-core processor is more than 2.5x faster than Tukwila quad core processorBetter server utilization with vpars (new with i4) Server Software and support savings of 33%(Operating Environment, only) based on:Less processors with Poulson (32 down to12 processors) Downtime costs savings of 12%:Greater mainframe class reliability and scalabilityHigher availability with Electrically isolated hard partitions (nPars) Savings in operation and administration of 38%Less man-hours required due to faster and easier updates and installing and removing componentsImproved rebuild times with SAS Read-only cacheEasier management with Enhanced Integrity iLO3Simplify and automate management with Matrix OE 7.1Greater software deployment flexibility and efficiencies with HP-UX Virtual Partitions (vPars) and Integrity VM v6.1 33% TCO savings substantiation:*3 years cumulative TCO comparison, based on HP results using Alinean, Inc. TCO/ROI tools, Germany, October 2012. “Before“ EnvironmentBL890c i2 (8ch/32co) x2BL860c i2 (2ch/8co) x8with Itanium 9350 1.73 GHzAfter“ EnvironmentBL870c i4 (3ch/24co) x2BL860c i4 (2ch/16co) x3with Itanium 9560 2.53 GHz*
Substantiation for “up to 3x”Source: Based on HP internal benchmark conducted by HP internal labs calculating the efficiency of the operating system and underlying server hardware. Compares HP Integrity Blade servers with the Intel® Itanium® processor 9500 series vs. HP Integrity Blade servers with the Intel® Itanium® processor 9300 series .The new server delivered a result of 3.29x the performance of the previous generation, rounded to 3x. . Houston, TX, August, 2012.All tests were carried out with the 9560 Poulson Processor (8cores per socket, 2.53GHz, 32MB LCC) and the benchmark used was SDET because it is mainly used to stress the HP-UX Core kernel, File system.CPU Highlights:Cores per Socket: 8, 2x TukwilaRun very large HP-UX workloads, 2x the previous size with up to 3x the performanceIncrease in Core Frequency(Up to 2.53Ghz): ~45% increase/corevs TukwilaShared Last Level Cache: 32 MB, total 700GB/s BandwidthReduced memory latencies: ~15% decrease vs TukwilaReduced c2c latencies within the Socket: ~60% decrease vs TukwilaIntra Blade QPI Link increase from 4.8GT/s to 6.4GT/s, total 128GB/s Bandwidth (This change brought about 10% improvement at 8S blade)Changes in the HP-UX Scheduler, VxFS: improved the SDET throughput by 4% at 8SKernel Tuning: Cannot quantify this to a number Further Elaboration on Performance related Highlights:Scalable Memory Interconnect(SMI) Link speed enhanced to 6.4GT/s, total 45GB/s BandwidthSupport for Low Voltage DIMMs, DDR3 memory operates at 1067MT/s, 33%+ memory bandwidth increaseSupport for a variety of new kinds of hardware initiated Data prefetching reduces average latency New Instruction for integer multiply helps improve performance of integer operationsCompiler directed prefetch using the lfetch instruction exposes more instruction level parallelism to the hardware and thus increasing performance While it is very tough to quantify the performance improvements on HP-UX to a certain number for the simple reason that the fixes that go into HP-UX are based on a certain condition/workload environment. Many of these fixes go in and improve the overall performance on HP-UX, so performance improvement figures cannot be allocated to one sub-component with certainty. Per core improvement in SDET was around 70%, Out of this 70% - Processor improvement is around 50% (clock speed, reduced memory latencies and c2c latencies, scheduling etc) - Firmware improvement is around 5%-10% (lower to higher sockets) - Software improvement is around 10% to 15% (higher to lower sockets)
* NOTE: Important to note that PCIe OL is available on both Superdome 2 CB900s i4 and CB900s i2.The Intel Itanium 9500 processor series doubles the # of cores per socket from 4 cores to 8 cores. Superdome 2 will offer the high frequency and mid frequency CPUs. Capacity on Demand will continue to be available with iCAP, TiCAP, GICAP, and PPU.Performance results with 9500 series processors is nearly 3x 9300 series processorsCB900s i2 cell blades and CB900s i4 cell blades may be mixed in the same enclosure – but must be in different hard partitions.A low voltage 8GB DIMM offers energy savings to customers running large systemsGreater software deployment flexibility and efficiencies with HP-UX Virtual Partitions (vPars) and Integrity VM v6.1IO replacement on-line without downtime with PCIe OL*. It is important to note that PCIe OL* will be available on both Poulson and Tukwila with HP-UX 11iv3 1209.Ensured highest availability with ServiceguardMore uptime withincreased IOX thermal thresholdingIn Matrix OE 7.1, Simplify and automate management in several ways: Automateor guide workloadmanagement of thelatest HP-UX Virtualization solutions, with Global WorkloadManager’ssupport:of vPars v5 & Instant Capacity dynamic cores, nowwiththe Windows Central Management Station; andb) for Converged HP-UX vPars & VM v6.1 Easily reduce IT spend by a few %, by easily identifying and reclaiming idle hardware, with monthly viewing of the new capacity analysis tab. Reduce time for debugging performance problems, with Capacity Advisor’s continuous data collection, with up-to-date data retrieved in about ~1/2 the time (as previous).Simplify and secure Systems Insight Management with: a)Improved Federated CMS search capabilities, b)Selective suspend/discovery of virtual machines, c)Automated quiesce operations for unattended backups, and d)Improved user identity protection with two Factor Authentication
The new features are in blue font. Point out the differences between Poulson and Tukwila.
The 16s compute enclosure is the basic building block for the Superdome 2 server family. Each compute enclosure can physically hold 8 cell blades and each cell blade is populated with 2 CPU socketsIn the middle, you see Superdome 2 - 16s system. This system consists of a single compute enclosure and can support up to 8 external IOX enclosures. Each IOX is 4U and has 12 IO card slots. As previously mentioned, the Superdome 2 -16s supports up to 8 blades and can have partitions ranging in size from a single blade up to all 8 blades (or 16 sockets, 128 cores with Intel Itanium 9500 processors. Up to 4 IOXs can be in the same rack as the compute enclosure for a 16s server. However, any additional IOX’s would be in an adjacent rack.To the left, is the Superdome 2 – 8s system. This is the exact same compute enclosure as the 16s system and can physically hold up to 8 blades. However, the reason it is called an 8s system is that the partition size is restricted to 8 sockets (4 blades) or smaller. The 16s can have all 8 blades or 16 sockets in a single partition. In addition to the partition size restriction, the 8S system will only support up to 4 IOXs which must be in the same rack as the compute enclosure – as compared to up to 8 IOXs supported with a 16S system. The 8s systems will not include the unique Superdome 2 industrial design on the rack, which also means that this system will not have the Superdome 2 LCD door display. So the 8s is a great choice of those customers looking for a consolidation system at a lower price point.Finally, to the right, is the 32 socket system. The 32s socket system consists of two compute enclosures in the same rack and up to 8 IOXs in an adjacent rack. This means it can support up to 256 cores (with Intel Itanium 9500 processors) and 4TB of memory assuming 8GB DIMMs within a single complex.
The HP Integrity BL860c i4, BL870c i4 and BL890c i4 server blades are versatile and flexible 2-, 4-, and 8-socket servers ideal for mission-critical enterprise applications. HP continues to enhance the proven HP Integrity server blades. As with the previous generation, the unique Blade Link technology combines multiple blades into a single system with linear scalability from 2 sockets to 4 sockets to 8 sockets. There are a number of new features on the latest Integrity BL860c i4, BL870c i4 and BL890c i4 server blades.Processor: With the higher frequency, 8-core and 4-core Itanium processor 9500 series, the new Integrity blades provide double the processing power and up to 3x the performance compared to the previous generation of Integrity blades. The Integrity blades start with the 2-socket BL860c i4 with a minimum of 4-cores and scale up to the 8-socket, 64-core BL890c i4. Memory: An enhanced memory subsystem improves memory performance and supports 4GB, 8GB and 16GB low voltage DIMMS resulting in savings up to 30 watts per blade.Embedded Virtual Connect FlexFabricreduces infrastructure cost by converging LAN and SAN traffic on the same connection. Each blade has 4 x 10Gb FlexFabric ports - supporting both Fibre Channel and Ethernet traffic.Hard partitions (nPars): Improved reliability from new electrically isolated hard partitions (nPars) previously only available with high-end systems like Superdome 2. With the simple to use iLO 3 GUI, the BL870c i4 supports 1-2 nPars and the BL890c i4 supports 1-4 nPars.HP-UX Virtual Partitions (vPars) and Integrity VM v6.1 provides dynamic flexing of CPU resources and shared I/O allowing for more vPars when you share I/Obecause I/O slots do not need to be dedicated to a particular vPar. The built-in hardware RAID controller has 512MB of integrated SAS read-only cache to significantly reduce rebuild times; especially noticeable with today’s large capacity hard drives.In Matrix OE 7.1, Simplify and automate management in several ways: Automateor guide workloadmanagement of thelatest HP-UX Virtualization solutions, with Global WorkloadManager’ssupport:of vPars v5 & Instant Capacity dynamic cores, nowwiththe Windows Central Management Station; andb) for Converged HP-UX vPars & VM v6.1 Easily reduce IT spend by a few %, by easily identifying and reclaiming idle hardware, with monthly viewing of the new capacity analysis tab. Reduce time for debugging performance problems, with Capacity Advisor’s continuous data collection, with up-to-date data retrieved in about ~1/2 the time (as previous).Simplify and secure Systems Insight Management with: a)Improved Federated CMS search capabilities, b)Selective suspend/discovery of virtual machines, c)Automated quiesce operations for unattended backups, and d)Improved user identity protection with two Factor Authentication
New features are in blue font. Point out what is new in these new server blade products.
* NOTE: The lower power consumption on the rx2800 i4 server is compared to the rx2800 i2 as per the Energy Star siteIntroducing the new HP Integrity rx2800 i4 server with up to three times performance improvement and 20% lower power consumption at the same price. Integrity rx2800 i4 is an extremely reliable rack-optimized server, which is a great fit for traditional rack-based datacenter deployments and remote/branch offices catering to a sizeable number of users. It can also be used as a stand-alone server in office-friendly environments when used with a pedestal kit, which makes it an excellent fit for growing small and medium enterprises looking to run their business-critical software without heavy infrastructure investments. The rx2800 i4 comes in highly modular configurations. At one end are minimalistic basic configurations for cost-conscious customers looking to deploy the server for a small number of users or for developing/testing software on UNIX. At the other end are highly scalable configurations, which can support a range of workloads from business processing/intelligence/databases to IT infrastructure such as system managements, application servers, security and industrial R&D. Based on Intel’s new Itanium 9500 series of processors, the HP Integrity rx2800 i4 supports a maximum of 16 cores, up to 384GB of Low Voltage Memory, six PCIe Gen 2.0 I/O slots and up to 7.2TB of internal SAS storage over 8 disk slots. It also supports Integrity Virtual Partitions (vPars), which provides a high level of deployment flexibility including optimization of sw licensing cost while offering great virtualized performance.In Matrix OE 7.1, Simplify and automate management in several ways: Automateor guide workloadmanagement of thelatest HP-UX Virtualization solutions, with Global WorkloadManager’ssupport:of vPars v5 & Instant Capacity dynamic cores, nowwiththe Windows Central Management Station; andb) for Converged HP-UX vPars & VM v6.1 Easily reduce IT spend by a few %, by easily identifying and reclaiming idle hardware, with monthly viewing of the new capacity analysis tab. Reduce time for debugging performance problems, with Capacity Advisor’s continuous data collection, with up-to-date data retrieved in about ~1/2 the time (as previous).Simplify and secure Systems Insight Management with: a)Improved Federated CMS search capabilities, b)Selective suspend/discovery of virtual machines, c)Automated quiesce operations for unattended backups, and d)Improved user identity protection with two Factor Authentication
The Integrity rx2800 i4 supports four processor and three memory size options that really lends to excellent configuration modularity. Customers get a choice to select processors suited to their specific requirements starting from a low cost low power four core processor to a high performance high frequency eight core option. In addition, customers can choose from low voltage 4GB, 8GB, 16GB DIMMs to suit their memory needs. In addition to the above enhancements, the rx2800 i4 also supports the latest version of Integrity ILO3 software with many new features (covered in a separate slide) and common slot platinum plus (94% efficient) power supplies. With power efficient processors, memory and power supplies the rx2800 i4 consumes 20% lesser power. We are very excited about being able to offer this investment protection to our valued existing customers. For our existing customers looking at boosting the performance and scalability of their environment while retaining the infrastructure familiarity, the rx2800 i4 supports the same hard drives and I/O cards that they have been using on their rx2800 i2 or Superdome 2 servers
This slide shows the 4 areas of focus and 4 “lasting values” that we have with our MCCI.Dynamic:Improve efficiency, optimize resources Provision infrastructure in minutesOptimize resources by workload by dialing up or down isolation and flexibilityChoose from electrical and dynamic partitions to virtual machines and containersCapacity Advisor Scale resources in real time with instant capacityIntegrated virtualization, management, and high availability Always-On: Continuous, Uninterrupted application availabilitySecure and reliable from CPU to solutionScale i/o independently from CPUEnd-to-end redundant data pathsPredictive error handlingComprehensive securityFull fault toleranceUninterrupted service within data center or over distanceMission Critical ServicesUnified: the datacenter and simplify ITCommon modular server architecture Unified blade architecture from x86 to Superdome 2 and NonStopSimplified scaling to match any workloadCommon management, storage, and networking across the data centerSingle management view across all servers, storage, operating environments, network Enduring: Future proof IT with investment protection and stability Platform stability with hundreds of mission-critical innovationsDecades of support lifeSimply add a blade to existing chassisEnergy Star qualifiedCommon architecture for UNIX, NonStop, OpenVMS and Windows/LinuxProject Odyssey innovations on both Integrity and mission-critical x86
Extend mission-critical application availability with some of the new Integrity and HP-UX innovations that help keep critical applications up and running.1 -Integrity Server Blades customers can now enjoy Superdome-class resilience --- with electrically isolated hard partitions on blade servers, for HP Integrity C-class. The electrical isolation enables you to configure and power just what you need in a dynamicand fluid world. The configuration of your blade servers can easily be changed from a simple point-and-click GUI, without the need for an expensive field rep change. You can increase resilience with maximum workload isolation. You can also deploy with flexibility as your workloads change, easily managing upgrades and downgrades between types of blade servers. Youcan have 1 large blade server with a single HP-UX instance, or several smaller HP-UX instances, with blade-level granularity. (This comes with the capability for quick re-boot.)2 – Decrease security vulnerabilities. Prevent security problems before they cause harm to your business. stronger security keys.Securely run your applications with10 times faster threat detection. Threat detection can be done up to 10x faster with the new common, consolidated log file per multiple AAA servers that perform authentication, authorization, and accounting on a system.In addition, improve user id protection with: two factor authentication for systems management (SIM 7.1). This utilizes both something they own (like a certificate in a smart card), or something they know (like a PIN or password). And, with the AAA server One-Time Password, support stronger authentication in your environment with the popular PEAP protocol for strong security, user database extensibility, and support for password change or aging. And lastly, improve security key strength withIPSec support of DH Group 243 – Double secure network through put with new IP Filter - is Host based firewall protection system firewall that protects an individual host on an intranet against external attacks that have breached perimeter defenses . It is the last network layer protection which filters unwanted traffic based on a policies (rules) that you configure. It works as a security defense by cutting down on the number of exposure points on a machine and can protect hosts on the perimeter such as a web server andmail servers. With this new version of HP-UX you get Double the secure network throughput or amount of security filtering with twice the IPFilter performance vs. the previous HP-UX 11i v3 version. SpecificallyIPFilter 18.10 Increases the number of rules that can be configured for a given traffic rate into the system which gives you a broader range of protection for more scenarios, Increases the traffic rate into the system scanning rules faster to filter out unwanted traffic twice as fast.Substantiation for 10x Faster Threat DetectionBased on HP-UX Security Lab testing, HP Bangalore,August 2012. Threat detection can be done up to 10x faster with the new common log file per multiple AAA servers that perform authentication, authorization, and accounting on a system.This allows for consolidation of similar threats across various instances per server, using a common log file, (instead of typically 8-10 separate log files per system). Substantiation for 2x Secure Network ThroughputNew HP-UX enhancements double network throughput, or the number of rulesthat can be configured for security filtering with IPFilter performance; this is twice as fast as the previous HP-UX 11i v3 version. Enables faster security threat detection. Based on HP-UX Security Lab testing, HP Bangalore, August 2012.
This slide shows a very tangible example of what a unified architecture can deliver in terms of immediate value. This is one of the key “pay offs” of a common, modular architecture, with common components, a common management platform, common enclosures.When customers choose to add new Poulson-based blades into their environment, it’s as simple as adding that to existing infrastructure, setting up the new partition and the latest HP-UX updates. This is a matter of minutes, allows customers to reuse existing components and immediately get the peformance and reliability improvements of the latest HP blades.These smooth transitions are important in mission-critical and one of the reasons we are using this same robust infrastructure as we extend MC to x86 environments.
In the area of Dynamic Optimization, in the area of virtualization, there are now a number of new ways to migrate, balance and manage workloads for improved server efficiency.Mission-critical virtualization (aka HP-UX Virtual Partitions, that provides high performance and scalability) is now extended across all Integrity i2 servers to include entry-class Integrity i2 servers (i2 blades and rx2800). This occurs by the convergence into 1 “HP-UX vPars and Integrity VM” v6.1 software product. By doing so, vPars v6 is able to extend its high performance and scalability with the management and flexibility of Integrity VM, enabling it to extend into the Converged Infrastructure, on blades, and with other parts of the Matrix OE infrastructure management.Now Management is simplified with a single, full control GUI across vPar and VM 6.1.Customers can now more seamlessly manage the virtualization environment. It is this combined GUI that is then called from the higher level converged management of HP Systems Insight Manager and Matrix Operating Environment.Lastly, efficiency can be boosted by flexing workloads seamlessly between VMs, virtual partitions and physical servers:vPars v6.1 can now be migrated (offline) between servers, which is useful for proactive maintenance and workload balancing.Workloads can be transformed between vPars and VMs, depending on whether performance and scalability is more critical, or shared processor cores and online mobility. This helps when one type might not be meeting the requirements, or the workload requirements change.In addition, we now enable flexing of workloads (and their portable images) between physical and virtual servers. Again, this type of migration is useful for proactive maintenance and workload balancing. This became available for Integrity VM v4.3 in March. It is now (in June) being expanded to support HP-UX vPars and Integrity VM, managed with the logical server management of Matrix OE 7.1 (also coming out this month of June). 4. Automatic workload balancing optimizing resources at both the Virtual Machine and application level & Automatically balance workloads with a fully-virtualized system that optimizes resources at the application level for HP NonStop
Key points:Transition your existing systems to latest Integrity with ease and confidence, while protecting your investments and saving money!HP consulting offers a new Platform Advisory Workshop which provides a customized blueprint for an ideal transition to latest IntegrityUpgrade with ease and confidenceTransitioning from Integrity i2 to Integrity i4 servers can earn payback in 11 monthsEasily migrate – HP has the tools to transition workloadProtect your investment – trade-in credit and rebates, HPUX software license trade-insLower cash outlay- No capital budget required when leasing new servers through HPFS.Script:New Platform Advisory Workshop…The Platform Advisory Workshop is the first in a three-step strategic process—the other two being HP Assessment Services and HP Platform Implementation Services—that can help you smoothly transition from your legacy servers to newest Integrity. The workshop sessions, which can run into 1, 3, or 5 days or more, are right-sized to meet your needs, covering implications for applications and databases spanning across multiple data centers and geographies. On completion of the workshop, you get a customized blueprint of your ideal transition path, delivered through:Roadmap outline: This enables you to visualize a risk-mitigated transition path for your applications, tools, and processes, as well as to chart a long-term business and technical roadmap. Environment landscape: This provides greater visibility on how to ideally run your transition programs, especially when you have multi-tier databases and applications spread across multiple locations. It also identifies key success criteria, technology patterns, suitable resource models, and skill requirements. Application stack assessment: This identifies the workloads, applications, and databases that can be run on the target HP-UX platform—. It also provides a high-level timeline for the transition process. Risk assessment report: This outlines your key areas of risk and recommends mitigation steps to make the transition seamless and enhance the user experience. Industry best practices and ROI data: We’ve gained deep expertise over the years, handling transition programs of various scales and complexities. We use this know-how to reliably meet your refresh goals and predict your potential ROI.Project Odyssey-ready: During the Platform Advisory Workshop, we will discuss how your mission critical journey includes Integrity servers. We will also discuss how you can be prepared for additional innovations coming from HP in the future.TCO insights…Upgrade your server with ease and confidence while protecting your investment and saving money! Based on a current environment and workload of 2 x HP BL890c i2 (8 chips / 32 cores),8 x HP BL860c i2 (2 chips / 8 cores) running HP-UX 11i v3, the Alinean HP Integrity Server i4 TCO-ROI Calculator projects a potential return on investment (ROI) of 134% with savings of $628,000 over a three-year analysis with period payback period of 11 months. If you are upgrading from an HP9000, you will see even more significant savings, with a 4 month Payback and 3 year TCO savings of 81% Easily transition….HP has invested in developing the tools needed to help transition your workload from HP9000 or Integrity to the new servers. These tools include porting kits, containers – developed specifically around your legacy and target environment. Protect your investment…with trade-in credits and rebates….easily transition in your HPUX software licenses for your new environment. In addition, you can trade-in your legacy equipment for credits toward new purchases. While protecting your investment in OS licenses, you can also continue to leverage your internal HPUX skills sets, protecting your people investment. Lower cash outlay for leasing … When you use HP Financial Services, you can reduce your upfront cash outlay – in most cases, there will be no capital budget required at all. And then, the cost savings of operating new Integrity servers is so great that, in fact, you will see your operating expenses decline by up to 34%* immediately once you transition to the new servers, subject to credit approval by HP Financial Services.*Details on 34% OPEX decline: Based upon the comparison of 3 HP Integrity BL860 i4 Itanium 9560 2.53GHz (2ch/16co) and HP Integrity BL870 i4 Itanium 9560 2.53GHz (3ch/24co), the tool predicts the cost savings based upon improvements in performance, automation, power consumption, etc and then the tool calculates the lease payments and that results in a 34% operating expense savings.
2012-2013-Announcing new Integrity systems today along with updates to HP-UX-We expect OpenVMS to be offered on Poulson systems in 2013, starting with Integrity Server Blades-We also plan to ship a NonStop system with Poulson in 2013-We will continue our cadence of rolling out twice yearly updates to HP-UXFutureWe will work with Intel to deliver Kittson-based systems, following our typical cadence of system availability 3 months after processor release. We will continue our twice yearly updates to HP-UX and ongoing enhancements to OVMS and NonStop systemsIf asked more specifics about OVMSOn the HP Integrity BL890c i4, it will be limited to support for 32 cores and will therefore require use of the 4-core processor, high frequency SKUs that will be offered with the new Integrity Server Blades.OpenVMS on the new rx2800 will follow in CY2014 OpenVMS is not currently planned for Superdome 2.If asked more specifics about HP-UX (lots of details here)HP-UX offers a stable operating environment, based on 30 years of development and delivers exceptional value today and for many years to come. One of the hallmarks of HP-UX is the decades of support life that we offer. Recently, we committed to expanding the support life of v3 through 2022. The 11i v3 platform was purposely architected to allow for a continuous cycle of enhancements which allows HP to continue to innovate and meet the needs of our mission-critical customers now and in the future. Because HP-UX 11i v3 is a strong feature-rich platform, we are now planning to directionally invest in key areas, such as: HA, security, virtualization and support for the private cloud. HP-UX details for 20121.Simplified, converged and enhanced our virtualization offering by combining the performance and scalability of vPars with the flexibility and management of Integrity VM, across our Integrity i2 and i4 servers, and then particularly enhancing I/O capabilities and efficiency.2.Expanded availability to more storage, database, application and virtualization technologies, so that the customer gains greater flexibility and freedom to choose which technology they want to use. - And, as part of availability, we are introducing electrical isolation of separate blade workloads, with nPartitions now becoming available on Integrity 9500 Series server blades3.Expanded manageability with more capabilities, better performance, and improved usability. We simplified management for virtual servers (both the converged vPars & VM v6 offering, as well as physical to virtual to physical migration) – so that the customer reduces administrative costs while increasing control.4.Significantly increased HP-UX scalability supported on the new Integrity 9500 Series serversHP-UX details for 2013 and beyond1.Maximize high availability for additional mission-critical workloads by continuing to expand Serviceguard to encompass new technologies, continuing to expand the choices customers have, enabling them to use lower cost solutions and still maintain mission-critical protection. 2.Enhance disaster recovery testing capabilities - to enable the capability to non-disruptively test the disaster recovery set up for increased preparedness. Includes cluster simulation for visual verification of changes to cluster configurations, which enables the users to visually see the impact of cluster configuration changes, for increased confidence. 3.Comprehensive enterprise-class security enables customers to protect their data and systems from threats and attacks, while enabling collaboration and access to necessary information (in a cloud environment) by their customers and employees. Secure confidential customer data to maintain privacy and maintain compliance, with regulatory and corporate security, and privacy requirements4.Extended file system capabilities, such as: iSCSI support, >2TeraByte boot disk support, 4K sector size support, LVM online re-layout 5.Mission-critical workload flexibility – continuing our investment to give our customers choices in how to best manage their mission-critical workloads through virtualization and cloud technologies, reducing administrative costs while increasing control. 6.Continued binary compatibility - Allowing our customers and ISVs to get technology innovations in a non-disruptive manner through maintaining binary compatibility and smooth seamless enhancement process.
We’ve talked about our Mission-Critical Converged Infrastructure and how it’s continuing to deliver value for our Integrity and HP-UX customers. We’ve reviewed the new products and their value for our customers. Now, I’d like to close with 3 points about HP in mission-critical:1 – We continue to run some of the world’s most complex, largest, most demanding workloadsOur customer list if full of the Global 100, spanning major industries and global regions2 – Our customers remain loyal and continue to trust us with their businessIn a recent blind loyal survey that we conducted with our mission-critical customers, approximately 1500 of them … we asked them about their satisfaction with HP, their propensity to switch vendors and their likelihood of re-purchase. Compared to competitors, HP was top-rated on all of these attributes and more. Our revenue has definitely declined during the past challenging quarters. We see this as a “pause” and as a reflection of a macro-market transition. We do not see significant switching to alternative providers and what’s more our customer retention rates have been stable and consistent with historical trends … since before and after our challenges with Oracle. This reinforces the fact that customers continue to trust us.We see a large opportunity from customers that have been holding back on major hardware technology refresh decisions while looking for roadmap clarity. As such we see the Poulson release as a highly attractive opportunity to refresh our customers’ infrastructure and to bring immediate value to the Integrity brand.3 – Finally, we continue to deliver value with our new products, new software and commitments to our customers. We have a few quotes here from loyal HP Integrity customers, but we could cite dozens more.Substantiation for Global 100 stats:Based on HP presence with mission-critical infrastructure on “Global 100” list, published by CNN, July 25th, 2011.http://money.cnn.com/magazines/fortune/global500/2011/full_list/This list is revised yearly.Substantiation for #1 stats:Based on HP Competitive Loyalty Survey in Fall 2011 and Spring 2012 with 1449 blind survey respondents who have experience with HP mission-critical (“BCS”) products. Customer Satisfaction = Ranking of satisfaction, relative to alternative mission-critical vendorsCustomer Loyalty = Likelihood of switching to alternative Repurchase = intention to purchase future products from HP (BCS). It is a blind survey run in two separate waves for FY2012, the fall of 2011 and the spring of 2012 and includes a cross section of customer who have experience with HP and/or our competitors products. The customers represented in this specific data are customers of the specific brands who have “BCS” product experience…they could have other product experience as well. While they are BCS customer, the way the study runs, they could also be ISS, and HPN and PSG customers. . The sample size is approximately 1449 respondents. The results are for BCS in general. The assumption, based on other survey results where OS is identified, profile of the market install base and revenue percentages, is that this is dominated (90%) by HP-UX integrity customers.Data is for BCS (but an HP-wide survey). They ask what kind of customer they are and try to isolate BCS. We can’t filter by products they are using, but based on other data, the assumption is that 90% is Integrity/HP-UX (vsNonStop or Windows).These are business critical server customers – have Integrity/HP-UX, Sun/Solaris, IBM/AIX, etc. CROSS PURCHASE: This comes from some other questions asked – will you purchase again? They said yes – and 90% will purchase again and assumption is that they will purchase more in the business critical server line.Key Take-away: Doing a better job than our competitors of growing revenue from our customers (greater customer stickiness)Additional info on the State of Integrity and HP-UX business:The UNIX server market remains a large and attractive segment with rich profit pools and high pull through. UNIX is a mature market that has a loyal installed base that has generally been developed with long standing relationships. Depending on who you ask, we have about 21% market share. UNIX market ~$11B; HP at 21% shareStable customer retention ratesHP opportunity remains compellingHigh pull-through value, spanning Services, Storage, Networks, SoftwareProject Odyssey allows customers to invest in a common architecture without forced migrationCustomer value remains for critical workloads
This slide reinforces the value of our Project Odyssey approach over time to customers. As you can see on the left hand side, our whole strategy starts with continued investment and commitment to Integrity and HP-UX. This robust platform continues to hold tremendous value for our customers and for HP as the “design center” for all of our work in mission-critical.The key to all this is, to have a strategy that allows our customers to have and deploy an infrastructure today and evolve and adapt that, however you want, in the future. Today, you could take your Superdome or you could take your c7000 chassis and deploy Integrity blades, HP-UX, Itanium and feel confident that that solution that you deploy will be supported, will continue to be enhanced, will have new innovations and will be there for you through the decade and beyond. It is key component of HP’s vision. At the same time, when you want to move to a mission critical Linux environment, for example, that same chassis, that same environment can be leveraged. All you have to do is add the upcoming mission-critical x86 blades into your current infrastructure and load the mission-critical Linux environment. You can leverage that the investment that you make today to support the mission critical environment in the future. The key here is what you are doing today can be evolved, can be switched, can be adapted to support wherever your business is going to take you and you do not have to rip and replace the solution you have today, instead it is a natural evolution of what you have. One of the other key benefits is in the future we are even taking it a step further by within a Superdome we will be able to support the Xeon and Itanium architectures within different nPARS at the same time within the same Superdome. So offering you at a future point in time, the ultimate in flexibility for one Superdome to support whatever your mission critical needs may be including a hybrid environment of both mission-critical Windows/Linux and HP-UX at the same time. Key talking pointsCustomers should be buying today: BE BOLD!Customer can implement HP-UX 11i v3 today and be confident that their environment will be supported and able to evolve into the next decade and beyondIf the customer wants to migrate to a mission critical Linux or Windows environment that same chassis can be updated with a blade swapFor customers that want to move avoids a two step hop to get to mission critical LINUX/WindowsFor customers that want to stay UNIX confidence that the environment will be supported and grow in the future.
