Learn about what Conversion Rate Optimisation is and what tactics to use to ensure your website is built correctly to appeal to your customers and not yourself.

1. Build your website for your audience, not yourself!
Conversion Rate Optimisation

2. Build your site for your customers not yourself! It is so
easy to get caught up with your own feelings and
opinions towards your marketing material.

3. Business’ need to think of CRO or Conversion Rate
Optimisation when developing or refreshing their
website.

4. Conversion Rate Optimisation is the process of increasing
conversions (enquiries, click through rate, sales) without
increasing the number of new visitors to the website.

5. With any good digital strategy, you should have clearly
outlined your objectives and KPI’s (key performance
indicators) and therefore using the different measures
of CRO you can work towards reaching the set KPIs.

6. CRO takes on many forms
• Call to Action – Call us now or Book now on a page
will make it more engaging and result in a higher
conversion of enquiries

7. • Shopping Cart – If you have a cart that doesn’t
engage users to buy – simply changing the colour or
placement of the Buy Now button or My Cart section
is a form of CRO and can increase website sales.

8. Each website should be broken down into stages based
on the pages/steps it takes to reach the end goal. This
process is known as a conversion funnel.

9. At each stage of your conversion funnel you need to
consider the user, think about how they got there,
what they might be looking for, what do they want to
do when they find the information they are after

10. Here are some things to consider when
evaluating your site to improve CRO

11. • Call to Actions – Do you have them on your site and
are they clear and easy to find.
• Online Value Proposition – define what it is and make
it a known

12. Does your website appeal to your target audience. Are
the graphics and content relevant to the page, is it easy
to navigate and view and not crowded and to busy that
users don’t know where to look first.

13. Is your website easy to use! Can users find what they
are looking for? For online stores, can users view your
products and buy then seamlessly.

14. Does your site have trust and credibility! Testimonials,
reviews, case studies, social proof are a few ways to
gain trust by site users which in turn may encourage
them to stay.

15. Google Analytics and Crazy Egg are two tools that you
should install into your site that will help you measure
the conversion funnel and work through each stage to
improve CRO.

16. Gloss Digital
is a boutique digital marketing
agency with a core focus on
strategy development and
marketing management -
outsource marketing.
Contact Us:
www.glossdigital.com.au
or
email info@glossdigital.com.au