Microformats and SEO

Microformatsand SEOGlenn JonesFresh Egg – Worthing28 Oct 2011

Microformats <a class="fn url" href="http://glennjones.net/"> Glenn Jones</a> A method of marking up data with the pre-existing attributes of HTML. Uses fixed schemes developed by an online community

RDFa <a href="http://glennjones.net/" rel="v:url" property="v:name">Glenn Jones</a> A method of marking up data with custom attributes and namespaces.

Microdata (HTML5)<a href="http://glennjones.net/" itemprop="url name">Glenn Jones</a> A method of marking up data with the HTML5 attributes.

Microformats vsMicrodata/RDFa

http://www.google.com/landing/recip es/

Let’s mark-up a Yorkshire Pudding recipe page

http://codebits.glennjones.net/semantic/hrecipe.html

hRecipe - http://microformats.org/wiki/hrecipe

Recipehttp://www.google.com/support/webmasters/bin /answer.py?hl=en&answer=173379

Add the top level class around the HTML containing your data <section class="hrecipe"> … </section>

Add class names to the elements within your HTML <section class="hrecipe"> <h1 class="fn">Yorkshire Puddings</h1> … </section>

One property can live inside anotherMakes6 good size Yorkshire pudding, the way my mum taught me

A property can have child properties<li class="ingredient"> 75g plain flour</li>

A property can take datafrom the text of an element or another attribute<img class="photo" src="yorkshire-puddings.jpg" />

ISO DateTime <date>T<time>Z<timezone> 2011-10-27T20:41Z-1:00Published on 27 Oct 2011

ISO Duration P<date>T<time>PT0H10M is a duration of 10 minutes<li class="prepTime">Preparation 10mins

http://www.google.com/webmasters/tools/richsnippets

Compound microformatshRecipe Review Author hreview-aggregate hCard

hReview-aggregate 4.0 stars based on 35reviews

Using a star image<img class="value-title" title="4.5" src="images/4-5stars.png" />

Author hCard Published on 27 Oct 2011 by <a class="fn url" href="http://glennjones.net">Glenn Jones </a>

http://www.google.com/support/webmasters/bin/answer. py?answer=1229920

rel=me and rel=author<a rel="me" href="http://glennjones.net">Glenn Jones </a>

Interlinking sites Recipe site rel=author rel=me Author GoogleRecipe Profile Profile

Thank youand questions?

Creative Commons Attribution-Non-Commercial 2.0 UK: England & Wales Licence. Copyright Glenn Jones 2011 www.glennjones.net

Thanks to the following for their photoshttp://www.flickr.com/photos/dithie/4106528495/

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Microformats and SEO

by Glenn Jones on Oct 29, 2011

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Microformats and SEO — Presentation Transcript