4A_4_Disaggregating the nigerian postcode

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GISRUK conference

DISAGGREGATING THE NIGERIAN POSTCODE A STEP TO CREATING AN ENVIRONMENT FOR GEOMARKETING IN NIGERIA RESEARCH TOPIC EXPLORING THE POTENTIALS OF GEOMARKETING TOOL FOR DEVELOPING COUNTRIES: NIGERIA AS A CASE STUDY PRESENTATION BY NICHOLAS ALLO | KINGSTON UNIVERSITY

PRESENTATION OUTLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CASE STUDY: NIGERIA 1 . 2006 Census figures disputed 2 . Access to EA census data denied 3 . Non-availability of accurate administrative or small area vector data for Nigeria 4 . Areal inconsistency in boundaries seen 1 2 3 4

POSTCODES ,[object Object],[object Object],[object Object],DESCRIPTION (UK) MARKETING GEODEMOGRAPHY Group G Municipal Dependency GEOMARKETING Group F Suburban Mindsets

POSTCODES Routing hierarchy Spatial resolution Smallest unit Internal count Predominant uses 2 LEVELS POSTCODE ZONE; POSTCODE AREA BOUNDARY OF LOCAL AUTHORITY BASIC SPATIAL UNIT POSTCODE AREA UNIT POSTCODE 14 PROPERTIES PER UNIT POSTCODE APPROX 115 STREETS PER POSTCODE AREA MAIL DIRECTION DATA COLLECTION LIMITED MAIL DIRECTION VS 4 LEVELS POSTCODE AREAS; POSTCODE DISTRICT; POSTCODE SECTOR; UNIT POSTCODE

DISAGGREGATING THE NIGERIAN POSTCODE Dasymetric Mapping -Intelligent Dasymetric Mapping [IDM] ,[object Object],[object Object],[object Object],Modifiable Area Unit Problem [MAUP] ,[object Object],[object Object],1. SOURCE 2. EXTRACTION 3. CONCEPTS 4. THEORIES

DISAGGREGATING THE NIGERIAN POSTCODE APPROACH ,[object Object],[object Object],[object Object],[object Object],[object Object],OBJECTIVE ,[object Object],[object Object]

Search: 250 ≤ X ≤ 400 SQM Feature Count: 1196 Classification: Vertical Addresses Search: 100 ≤ X ≤ 250 SQM Feature Count: 1750 Classification: 2 Storey Addresses Search : 400 ≤ X ≤ 999 SQM Feature Count: 221 Classification: Mixed and Commercial Search: 50 ≤ X ≤ 100 SQM Feature Count: 104 Classification: Bungalow Addresses

[object Object],[object Object],[object Object],[object Object],[object Object]

DISCUSSIONS ,[object Object],[object Object],[object Object]

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4A_4_Disaggregating the nigerian postcode

1. DISAGGREGATING THE NIGERIAN POSTCODE A STEP TO CREATING AN ENVIRONMENT FOR GEOMARKETING IN NIGERIA RESEARCH TOPIC EXPLORING THE POTENTIALS OF GEOMARKETING TOOL FOR DEVELOPING COUNTRIES: NIGERIA AS A CASE STUDY PRESENTATION BY NICHOLAS ALLO | KINGSTON UNIVERSITY

3. CASE STUDY: NIGERIA 1 . 2006 Census figures disputed 2 . Access to EA census data denied 3 . Non-availability of accurate administrative or small area vector data for Nigeria 4 . Areal inconsistency in boundaries seen 1 2 3 4

5. POSTCODES Routing hierarchy Spatial resolution Smallest unit Internal count Predominant uses 2 LEVELS POSTCODE ZONE; POSTCODE AREA BOUNDARY OF LOCAL AUTHORITY BASIC SPATIAL UNIT POSTCODE AREA UNIT POSTCODE 14 PROPERTIES PER UNIT POSTCODE APPROX 115 STREETS PER POSTCODE AREA MAIL DIRECTION DATA COLLECTION LIMITED MAIL DIRECTION VS 4 LEVELS POSTCODE AREAS; POSTCODE DISTRICT; POSTCODE SECTOR; UNIT POSTCODE

8. Search: 250 ≤ X ≤ 400 SQM Feature Count: 1196 Classification: Vertical Addresses Search: 100 ≤ X ≤ 250 SQM Feature Count: 1750 Classification: 2 Storey Addresses Search : 400 ≤ X ≤ 999 SQM Feature Count: 221 Classification: Mixed and Commercial Search: 50 ≤ X ≤ 100 SQM Feature Count: 104 Classification: Bungalow Addresses

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4A_4_Disaggregating the nigerian postcode

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