2. See the following:
Customer Base Growth Trend
Revenue Growth Trend
Churn Rate Trend
Active / Inactive Trend
Background
3. No Customer Base Growth
No Revenue Growth
Very Low Traffic Generation to On - Net
Churn is Growing Everyday
Now, what should we do???????
Observations
5. Introduction
Propose one shilling per second to all
networks
Reflections on current situation
Proposed bundle package (voice + data)
Projections and market volume estimates
Proposed PPA voice packages
Projections and market volume estimates
Contents
6. Campaign aims at:
Promoting Prepaid Fixed Voice
Promoting Prepaid Mobile Voice
Extending Prepaid Fixed Data
Promoting of FONC (Fixed Off Net Calls)
Use of Convergence Billing System
Introduction
7. Vandalism
Poor after sales support / Fault attendance
No customer satisfaction survey (KYC)
Dialing plan
Market dynamics FMPP
Poor market initiatives
Reasons
8. Promote PPA on – net calls
Promote PPA off – net calls
Extend PPA Data – Network
Introduce sales dynamics through KYC
Campaign
9. There are two proposed packages
Package one to target residential PPA users
Package two to target SME/SOHO PPA users
Monthly unlimited on – net calls
PPA voice & data bundling
Reduced off – net calls price plan
Out of bundle calling is TZS 1 / Second to all
networks
Proposed Packages & Assumptions
10. 1.Kasheshe Pack
Unlimited on – net calls + Data unlimited /
volume based package
2. Chizika Pack
Unlimited on – net calls + Reduced off – net
calls + Data unlimited / volume based
package
PPA Bundles
11. Group Name Region (s) Number of Region(s)
Group A Dar 3
Group B Arusha, Mwanza, Mbeya,
Dodoma & Unguja
5
Group C The rest 19
Regions & Numbers
12. Group Name Each Region
Monthly
Activations
Quarterly
Activations
Annual
Activations
Group A 70 210 630 2,520
Group B 30 150 450 1,800
Group C 20 380 1,140 4,560
Grand Total 2,220 8,880
Target on Activations
(PPA Bundles)
13. Group Name Each Region
Monthly
Activations
Quarterly
Activations
Annual
Activations
Group A 100 300 900 3,600
Group B 50 200 600 2,400
Group C 30 570 1,710 6,840
3,210 12,840
Target on Activations (PPA Bundles
+ Voice Bundles)
14. Assumptions:
Kasheshe pack contribute 70% of ONSU
Chizika pack contribute 30% of ONSU
Ratio of Existing vs. New acquisition is 2:1
Off – net call minute is rated TZS 50
For off – net call minute IR is rated TZS 35
TTCL gains TZS 15 for every off – net call
minute
Projections
17. Assumptions:
Except favorite pack three, all other packages
Nduki is a preferred data package
Kasheshe pack ratio is 4:2:1
Chizika pack ratio is 5:3:1
Revenue Projections
21. Package Type On – Net in
TZS
Off – Net
Minutes
Bundle Price
in TZS
Kasheshe
Voice
unlimited N/A 10,000.00
Chizika Voice
1
unlimited 300 25,000.00
Chizikae Voice
2
unlimited 450 32,500.00
Chizika
Voice 3
unlimited 600 40,000.00
PPA Voice Packages
22. Assumptions:
Kasheshe pack contribute 70% of ONSU
Chizika pack contribute 30% of ONSU
Ratio of Existing vs. New acquisition is 2:1
Favorite pack ratio is 3:2:1
TTCL gains TZS 15 for every off – net call
minute
Projections on PPA Voice Packages
23. Group Name Each Region
Monthly
Activations
Quarterly
Activations
Annual
Activations
Group A 70 210 630 2,520
Group B 30 150 450 1,800
Group C 20 380 1,140 4,560
Grand Total 2,220 8,880
Target on Activations
(PPA Bundles)
