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The good, the bad, and the unbundled

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Talk given to the DiCE research group and faculty at the University of Edinburgh - August 27, 2014

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The good, the bad, and the unbundled

  1. 1. the good,the bad, and the unbundled Dr. Amy Collier Stanford University @amcollier #edindice
  2. 2. disruption
  3. 3. Photo  Credit:  Esparta  via  Compfight   Cc  license:  CC-­‐BY-­‐ND  2.0  
  4. 4. “ ”
  5. 5. I'm not convinced that the plight of the artist has fundamentally changed much since the pre- internet era to the internet era,’ Robertson said. ‘Artists can go direct, but it also means that people have hundreds of thousands of choices. The benefit of going direct is offset by the sheer enormity of the internet.’ Easy distribution into digital channels creates a cacophony of music noise, making it harder for any artist or band to be heard. Brad Hill, Engadget ” “
  6. 6. Bundling works to increase margin by tricking people into thinking that there is more value in a product or service than there actually is. There are two reasons bundling can do this: •  The complexity of the bundle reduces the product’s transparency, impeding the consumers’ ability to do cost-benefit analysis •  The bundle includes a lot of stuff you could use but don’t, i.e., ‘breakage’ Jose Ferreira, founder of Knewton ” “
  7. 7. unbundling content   delivery   social networks   accreditation   testing   research   Henry  Brady,  UC  Berkeley     Rebundling  higher  educaGon:  A  criGcal  move  to  avoid  the  fate  of  the  newspaper  
  8. 8. MOOCs  
  9. 9. MOOCs   Higher education is now being disrupted; our MP3 is the massive open online course (or MOOC). Clay Shirky.... “ ”
  10. 10. 3PROBLEMS of Unbundling
  11. 11. 1The who, what, & How of Rebundling
  12. 12. Rebundling is what happens when the pieces that are created as a sector moves online become reintegrated into a new network model. It is most fundamentally a power shi". The current integrated higher education system is being pulled apart by a range of companies and startups... Unbundling is not the real story: the real issue is the rebundling and how power structures are re-architected. Going forward, rebundling will remove the university from the drivers seat and place the control into the re- integrated networks. George Siemens, University of Texas at Arlington” “
  13. 13.    
  14. 14. 2Impacts on Teachers & Learners
  15. 15. unbundling content   delivery   social networks   accreditation   testing   research   Henry  Brady,  UC  Berkeley     Rebundling  higher  educaGon:  A  criGcal  move  to  avoid  the  fate  of  the  newspaper   u   u   u  u   u  
  16. 16. 8  
  17. 17. The richness of faculty talent should be celebrated, not restricted .... Such a mosaic of talent, if acknowledged, would bring renewed vitality to higher learning and the nation. Ernest Boyer, Scholarship Reconsidered “ ”
  18. 18. 3The lost art Of the university
  19. 19. “Explosion  of  Paint”  image  from  MarkChadwickArt  CC  BY  NC-­‐ND  2.0   redesign
  20. 20. “Explosion  of  Paint”  image  from  MarkChadwickArt  CC  BY  NC-­‐ND  2.0   amycollier@stanford.edu @amcollier

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